Carmela Donato

Die Suchergebnisse bei Legimi sind auf die vom Nutzer angegebenen Suchkriterien zugeschnitten. Wir versuchen Titel, die für unsere Nutzer von besonderem Interesse sein könnten, durch die Bezeichnung "Bestseller" oder "Neuheit" hervorzuheben. Titel in der Liste der Suchergebnisse können auch sortiert werden - die Sortierauswahl hat Vorrang vor anderen Ergebnissen."

Carmela Donato is an Associate Professor of Marketing at the Department of Economics at the University of Roma Tre (Italy). She holds a Ph.D. in Business Economics and Administration from the University of Calabria and a Research Master (M-Phil) in Business Administration (Marketing Profile) from the University of Groningen (NL), where she also served as a Lecturer. Additionally, she has previously been an Assistant Professor at the University G. D'Annunzio of Chieti Pescara (Italy) and a Lecturer at LUISS University (Italy). Her research focuses on consumer behavior, with particular emphasis on sustainable choices in both fashion and food, as well as the role of negative emotions in shaping consumer preferences. She has published extensively in leading international journals, including Psychology & Marketing, Journal of Business Research, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Journal of Services Marketing, and Recycling Conservation & Resources.