Li Chengtuan is a professor of linguistics at the Faculty of English Language and Culture, and a researcher at the Center of Linguistics and Applied Linguistics, Guangdong University of Foreign Studies, P. R. China. His recent research covers pragmatics and discourse analysis, especially identity construction, im/politeness, moral norm and cross-cultural communication. He has published papers in the Journal of Pragmatics, Text & Talk, Intercultural Pragmatics, and Pragmatics & Society, as well as book chapters with Routledge.