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Dominique Augey is a senior researcher at Aix Marseille School of Economics (AMSE) and associate researcher at the media law and social change laboratory (LID2MS). She is Professor at Aix Marseille University (AMU), France, and director of a professional Master of Journalism and Communication within the prestigious Aix-en-Provence School of Law. With the collaboration of: Marina Alcaraz is a journalist for Les Échos, a major French financial daily newspaper. After several years spent analyzing financial markets, she covers media strategy, evolution of the media and changes related to technologies and social networks. She is also the author of a book on editorial techniques.