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Francisco Tupy Gomes Corrêa Masters and Doctorate in Communication, he spearheads research on the convergence of videogames application in Education and Communication at the School of Communication and Arts of Universidade de São Paulo (ECAUSP). He also has undergraduate degrees in Geography, from the same university (FFLCHUSP), and Teaching and Learning, from the Krishnamurti Foundation of America/UCSB (California, United States). He currently works as a game designer and has a teaching position in higher education, while also lecturing in several countries and collaborating in Unesco projects, which has earned him several international awards. He also published "Gamificação Escolar de Bolso". Helena Poças Leitão Undergraduate degree in Journalism from Faculdade Anhembi Morumbi (SP), graduate degree in Business Management with Emphasis in Marketing, from Escola Superior de Propaganda e Marketing de São Paulo (ESPM SP), this author has been working in education for over twenty years and has partnered with several publishing houses. She currently works in marketing and is the market intelligence manager at Editora do Brasil, in addition to coordinating and being the founder of the startup Sua Escola Ideal (for which she was nominated for the Globant Awards, Women That Build 2022 Edition) and the Ideal Consultoria & Marketing complany. Speaker, blog columnist for the Educação magazine, and author of the book "Marketing Escolar de Bolso".