JENNY DARROCH is an Assistant Professor in Marketing at the Drucker School of Management at Claremont Graduate University, USA. She is an accomplished author and her publications have appeared in leading journals such as the
European Journal of Marketing,
Journal of Business Ethics and the
Journal of Small Business Management. She recently co-edited (with George Day and Stan Slater) a
Special Issue of the Journal of the Academy of Marketing Science: A Tribute to Peter Drucker in 2009.