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João Romão is an Associate Professor at Yasuda Women’s University (Japan), specializing in tourism, hospitality, and regional planning. He holds a PhD in Tourism and has 60 publications, including books, editorial works and articles in leading journals. He serves at the editorial board of several journals. As a Principal Investigator, he has conducted tourism research in Portugal and Japan, obtaining 5 competitive research grants. His interests encompass innovation, creative economies, cultural heritage, sustainable development, and public governance. He applies both quantitative and qualitative methods, emphasizing spatial analysis. He has diverse experiences as a consultant for public policies, working on regional development and urban planning. He is also a co-chair of the cluster on Tourism, Leisure and Recreation of NECTAR (Network on European Communications and Transport Activities Research).