Luigi Nasta is an Assistant Professor of Management at John Cabot University, Rome, Italy. Additionally, he serves as a Research Fellow and Adjunct Professor of Management at Luiss Business School, Rome, Italy, with a focus on research activities within the Creative Industry Competence Center. He also holds the position of Adjunct Professor at Luiss University. He was a visiting researcher in the ARC Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology.