Martina Toni

Die Suchergebnisse bei Legimi sind auf die vom Nutzer angegebenen Suchkriterien zugeschnitten. Wir versuchen Titel, die für unsere Nutzer von besonderem Interesse sein könnten, durch die Bezeichnung "Bestseller" oder "Neuheit" hervorzuheben. Titel in der Liste der Suchergebnisse können auch sortiert werden - die Sortierauswahl hat Vorrang vor anderen Ergebnissen."

Martina Toni is a Postdoctoral Researcher in Marketing at Roma Tre University, Italy, at the Department of Business Studies. Her research interests focus on studying the impact of innovation and technology application in several contexts, such as healthcare, tourism and transport. Her expertise includes the analysis of consumer experience, behavior and perception by integrating qualitative and quantitative methods.

Giovanni Mattia is Associate Professor at Roma Tre University, Italy, in the Department of Business Studies where he currently teaches Consumer Behavior and Marketing Research. His research streams mainly concentrate on consumer behavior and sustainable consumption. He has been principal investigator of several research projects.