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Born in Campo Grande (Mato Grosso do Sul) to a psychologist mother and fascinated by hypnosis since childhood, MICHAEL ARRUDA started studying the subject at the age of 13. As time went by, his passion for the topic grew until, in 2007, he discovered the power of hypnotherapy and OMNI, one of the world's most renowned institutes in the area, founded in 1979 and present in over 25 countries. In 2015, Michael Arruda became the first OMNI instructor in Latin America, being trained directly by Gerald Klein, founder of OMNI and a legend of hypnotherapy. The following year, he officially became president of OMNI Brazil, which, due to his passion and dedication, became the largest OMNI training center in the world. Michael Arruda is the creator of HypnoFlash, an emergency hypnosis technique taught in hypnotherapists' training programs in several countries around the world. He is also a lecturer, and his mission is to transform lives by spreading the word about the potential of the human mind and hypnotherapy, having already contributed with tens of thousands of transformations.