Michael Behnke

Die Suchergebnisse bei Legimi sind auf die vom Nutzer angegebenen Suchkriterien zugeschnitten. Wir versuchen Titel, die für unsere Nutzer von besonderem Interesse sein könnten, durch die Bezeichnung "Bestseller" oder "Neuheit" hervorzuheben. Titel in der Liste der Suchergebnisse können auch sortiert werden - die Sortierauswahl hat Vorrang vor anderen Ergebnissen."

Michael Behnke has been active in international branding since the early eighties, holding positions in New York, Sao Paulo, Frankfurt, and Paris. With over 20 years in the international advertising industry, he has worked with global agencies such as Ogilvy, Young & Rubicam, TBWA, BBDO, and Publicis, specializing in pan-regional and global key account management. His core responsibilities included strategic brand and project management for major brands like Mercedes Benz, Volvo, Danone, Colgate-Palmolive, Nivea, L'Oréal, and American Express.

In 2005, Mr. Behnke founded Belly Button Paris, a consultancy focusing on branding and operational marketing, servicing clients from global corporations to medium-sized family businesses. The success of Belly Button Paris is driven by its "One-word" brand positioning methodology. Since 2014, Mr. Behnke has also been a part-time professor at the American University of Paris, teaching courses at the bachelor’s and master’s degree levels in strategic brand management.