Oana Velcu-Laitinen

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Oana Velcu-Laitinen is a NeuroLeadership coach and speaker with a focus on the importance of creative thinking abilities to improve work performance. Her clients include researchers, change leaders, entrepreneurs, and individuals seeking career growth.

Oana holds a PhD in Economics from Hanken School of Economics in Helsinki, Finland. During her doctoral research on the implementation of ERP systems in mid-sized Finnish companies, she repeatedly noticed an underestimation of change management. As a result, she got interested in supporting individuals and organisations to create cultures of creativity and change. So, in 2016, she disrupted her academic career to become a knowledge solopreneur.

The book How to Develop Your Creative Identity at Work reflects Oana’s curiosity to keep abreast of the latest research on creative identity, mindsets and beliefs and turn it into actionable principles for ambitious knowledge workers. Her motto is, “To know fulfillment, follow your creativity.” Originally from Romania, Oana lives with her family in Helsinki.