Rajagopal

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Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey (ITESM), at Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He is Visiting Professor at Boston University, Boston, Massachusetts since 2013. He has to his credit 75 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in January, 2023 for his outstanding contribution in the field of Education. This is the highest honor conferred by the President of India in acknowledgement of the outstanding achievement in the field of Education in India, USA, and Mexico.

Vladimir Zlatev is an experienced educator and entrepreneur, with an extensive background in industrial engineering and corporate management. He focuses on marketing research and competitive analysis based on specific industries and market segments, companies, and technologies. Zlatev’s interests include applications of system dynamics in areas such as decision management, performance management, process management, and international marketing; and researching and managing complex high-technology initiatives that involve international cooperation, intellectual property rights, and technology transfer. Dr Zlatev is co-author of the book titled Business Dynamics in North America, published by Springer in 2018.