Prof. Dr. Steffen Jäckle is a Professor of Marketing, Sales, and Digital Transformation at Ravensburg-Weingarten University of Applied Sciences and the Director of the Steinbeis Transfer Center for Business Development Excellence.
Prof. Dr. Andreas Pufall is a Professor of Systems Engineering and Operations Management at Ravensburg-Weingarten University of Applied Sciences and the Director of the Steinbeis Transfer Center for Production and Product Development.