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Tati Oliva is the creator, partner and Chief Executive Officer at Cross Networking, na agency created in 2008 and, since then, incorporated into the portfolio of Holding Clube, the largest live marketing group in the Brazil. She started her career at Banco de Eventos, also at the Holding Clube, as a trainee, and worked there for nine years, reaching the position of New Business Development Director. It was there that she began to develop the strategies that would later become her greatest assets and give life to Cross. Currently, she leads a passionate team in the search for strategic partnerships that generate innovative business solutions.