Viktor Smith

Die Suchergebnisse bei Legimi sind auf die vom Nutzer angegebenen Suchkriterien zugeschnitten. Wir versuchen Titel, die für unsere Nutzer von besonderem Interesse sein könnten, durch die Bezeichnung "Bestseller" oder "Neuheit" hervorzuheben. Titel in der Liste der Suchergebnisse können auch sortiert werden - die Sortierauswahl hat Vorrang vor anderen Ergebnissen."

Viktor Smith is an Associate Professor at the Department of Management, Society, and Communication, Copenhagen Business School. He has headed and participated in a number of collaborative research projects and is currently leader of the cross-departmental research group FairSpeak at Copenhagen Business School. His key research interests include naming & framing, multimodal communication, and the border-zone between persuasion and communicative fairness.

Daniel Barratt is an Associate Professor at the Department of Management, Society, and Communication, Copenhagen Business School. He is the director of CogLab, a facility for conducting experimental perceptual and cognitive research based at the same department. He has a background in the fields of film, philosophy, and cognitive science. 

Peter Møgelvang-Hansen is Full Professor Emeritus at CBS LAW, Copenhagen Business School. His key research interests are business law, marketing law, consumer law, and enforcement. He is the author and co-author of an extensive number of textbooks. academic papers, reports, and white books. He has been a member of a wide range of councils, boards, and commissions. Furthermore, he has been functioning as an expert judge at the Danish Maritime and Commercial Court and a member of the Commission for Marketing and Advertising of ICC Denmark.

Alexander U. Wedel Andersen has a Master’s Degree in Intercultural Market Studies from Copenhagen Business School (2019). He has contributed to the work presented in the present book as part of his Master Thesis project and as a Student and Graduate Research Assistant at the Department of Management, Society, and Communication, Copenhagen Business School (2019-2020). He is now working as a Search Engine Marketing Specialist at Bigum&Co.