William G. Dyer was the past dean of the Marriott School ofManagement and founder of the Department of Organizational Behaviorat Brigham Young University. He passed away in 1997. W. Gibb Dyer, Jr. is the O. Leslie Stone Professor ofEntrepreneurship and the academic director of the Center forEconomic Self-Reliance in the Marriott School of Management atBrigham Young University. Jeffrey H. Dyer is the Horace Beesley Professor ofStrategy at the Marriott School, Brigham Young University, where heis the chair of the business strategy group.