Advertisers seek only to ensure that consumers make informed choices E-Book

Florian König

• Herausgeber: GRIN Verlag
• Sprache: Deutsch

Veröffentlichungsjahr: 2010

Beschreibung

Essay aus dem Jahr 2009 im Fachbereich Didaktik für das Fach Englisch - Erörterungen und Aufsätze, Note: 1,0, Friedrich-Schiller-Universität Jena, Veranstaltung: Writing I, Sprache: Deutsch, Abstract: Advertisers seek only to ensure that consumers make informed choices. The field of advertising is extremely broad and diverse. In general, advertising is simply a public notice meant to convey information and invite consumers to invest or buy a certain product or service. As that suggests, advertising has two basic purposes: to inform and to persuade. Even though, these purposes seem to be somewhat contradictory both are very often simultaneously present. [...]