Applying appropriate models, tools and techniques for an effective marketing plan - George Yiapanas - E-Book

Applying appropriate models, tools and techniques for an effective marketing plan E-Book

George Yiapanas

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Submitted Assignment from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 76, University of Wolverhampton, course: MA in Management, language: English, abstract: The Marketing environment is segregated into three components, the internal environment (micro-environment), the external environment (macro-environment) and the market environment (Strydom, 2004). To realise the company’s position, all three components need to be assessed and evaluated.

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