Bing Ads To Win E-Book

Jeff Walker

• Herausgeber: Jeff Walker
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch
• Veröffentlichungsjahr: 2024

Seitenzahl: 155

Beschreibung

Your Complete Guide To Succeeding With Bing Ads If you're like most online marketers or business owners in general, the answer is very likely a "yes!" Traffic is the key to success in your online business… …without traffic, you're out of business. But just any traffic will not do the trick… You NEED traffic that converts if you want to make money online… When most people get started in their quest for online traffic, they often look to free traffic sources… Although free traffic sounds great, it's not all that it's cracked up to be. In fact, in many cases… Free Traffic Isn't Even Really Free… Let me explain… Most free traffic methods take a lot of time to get them going… Because of the time investment required, free traffic is FAR from free… Your time has a value and every hour you spend working on traffic generation, you could be working on other things that grow your business. But, it gets even worse… Not only is it time-consuming to get free traffic going, in many cases, it just doesn't convert all that well… Plus, you're always at risk of losing everything! Because most free traffic methods are based on SEO or ranking in the search engines, if a search algorithm is changed, even just slightly, you can see your rankings and traffic VANISH overnight… This has been a common occurrence with search engines like Google. So, if you're looking for a steady stream of traffic, you're probably wondering where to turn, right? The answer is paid traffic. Paid Traffic Is Fast, Converts, And You Can Get It Going In Hours… Not Days… Let me explain… Most free traffic methods take a lot of time to get them going… Because of the time investment required, free traffic is FAR from free… Your time has a value and every hour you spend working on traffic generation, you could be working on other things that grow your business. But, it gets even worse… Not only is it time-consuming to get free traffic going, in many cases, it just doesn't convert all that well… Plus, you're always at risk of losing everything! Because most free traffic methods are based on SEO or ranking in the search engines, if a search algorithm is changed, even just slightly, you can see your rankings and traffic VANISH overnight… This has been a common occurrence with search engines like Google. So, if you're looking for a steady stream of traffic, you're probably wondering where to turn, right? To See Success With Bing Ads, You Must Follow The Steps To Success… You can't just throw up an ad and expect to be in the profit… Although Bing Ads is a very user-friendly platform, there are some details that you must pay attention to if you want to see success… If you do things the right way, you can find yourself raking in profits like crazy… in many cases within hours of getting started But if you do things wrong, you could find yourself wasting a lot of time and even losing money… Unfortunately, Many People That Try To Generate Traffic With Bing Ads Struggle And Ultimately Fail! That's because they don't fully understand what must be done to see success with Bing Ads. There is a simple and repeatable formula to success with Bing Ads. You must pay close attention to the little details, and in order to do that, you need someone that's seen results with Bing Ads in the past to take you by the hand and show you how it's done. That's exactly what you're going to have the opportunity to get your hands on today… ORDER NOW.

Leseprobe

Bing Ads To Win

Your Complete Guide To Succeeding With Bing Ads

Jeff Walker

© 2023 Jeff Walker

All rights reserved.

Author: Jeff Walker

Email: [email protected]

Whatsapp: [phone]

Skype: monirulalam2

Disclaimer

Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.

This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.

It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

Contents

Chapter 1: An Introduction to Bing Ads.

Chapter 2: Why It’s Time to Wake Up to Bing

The Massive Opportunity You Can’t Afford to Miss

More Reasons That Bing Ads May be Better Than AdSense

Chapter 3: How Bing Ads (And PPC) Work

Targeting

Chapter 4: Creating a Great PPC Campaign

PPC and Your Business Model Selecting Your Budget

Designing Your Ads

Choosing Your Keywords

Customer Lifetime Value and Watching Metrics

Chapter 5: Getting Started With Bing Ads

Importing Google AdWords Campaigns

Setting Up a New Campaign

Managing and Tracking Campaigns

Chapter 6: Advanced Bing Ads

Setting Up Goals.

Chapter 7: Why SEO for Bing Matters .

An Introduction to SEO

Why Bing Ads and SEO Are a Match Made in Heaven

Chapter 8: Your Master Guide to SEO for Bing

Point #1 – Bing Likes to Take Things Literally

Point #2 – User Engagement Matters

Point #3 – And So Do Click Through Rates

Point #4 – Social Signals Are Big on Bing

Point #5 – Crawl Depth

Point #6 – Respect Your Elder (Content)

And Now for Some Rapid Fire Differences

Bing SEO – The Next Steps .

Chapter 9: Extra Tips and Techniques for Better Success

Bing Webmaster Tools and More Utilities

Some Tips to Improve Your Ad Position

Chapter 10: Conclusion

About Author

Chapter 1: AnIntroductiontoBingAds.

If you’re lookingtopromoteyourbrand online, then the first place to lookis toPPC campaigns. APPC campaignis ofcourse‘Pay PerClick’ and thatmeans thatyou pay each timeauseractuallyclicksononeofyourads.Thereareseveralthingsthatmakethis a fantastic way togenerate traffic,whichwe’lllook atlater.

Fornow, though,sufficetosay thatPPCgivesyoutheprecisecontrolthatanyadvertising campaign needsandallowsyou to builda perfectbusiness planwitha precise advertising spend,target demographic andprofitmargin.

Butwhen itcomestoPPC, onlyonewordwilloftencome tomind:GoogleAdWords. Google AdWords isby far the biggestPPC platformandtheone thatnewestmarketerswillgoto first.

Butthereareotheroptionsout there.Andactually, focusingononlyGoogleAdWordscan bea bigmistake foryourcampaign.We’lllookinmore detailatwhythisisinthecoming chaptersbutsuffice to say thatGoogleAdWordsisactuallymore expensive,more competitiveandlesspreciseinmany ways.

ThisiswhereBingcomesin. Bingcanhelpyoutoreachanentirely differentsectionofyour marketwhileavoidingdirectcompetitionwithsomeofthebiggercompetitorsinthefield. Aswe’lllearn,Bingcanofferyouthe perfect‘back door’andevenhelp yourrankingson Google.It’stheperfectstartingpointfor thesmall,leanbusinessanda verywise‘backup’ sourceof trafficforALL online businesses.

Inthis book,you’ll learnmoreaboutBingandhowitdiffers toGoogle.You’lllearnwhyit’s crucial tostart payingattention toBingandyou’lllearnhow totakeadvantageof allits unique features.At thesametime,we’llalsobegoingindepthlookingat the bestpractices forcreatingsuccessfulPPCadvertisingcampaignsonGoogleOR Bingand we’llseehow this canbeemployed aspartofa comprehensivebusiness plan.

Chapter 2: Why It’s Time to Wake Up to Bing

Whether you’reinterestedinusingBingads,oryou’rejustthinkingaboutdoingmore searchoptimizationforBing,it’stimethatyoustoppedforgettingthissearchengineand focusingentirelyonGoogle.Let’sbehonest–mostofusdon’treallypracticeSEO(Search EngineOptimization),wepracticeGO(GoogleOptimization).Googleisthefirstandlast wordininternetmarketingasfarasahugeproportionofinternetmarketersandSEO agenciesare concerned.

Butit’s timetochange thatway of thinking. Butwhy?Why breakthehabitofalifetime?

Wellforstarters,Binghas 20% market share.Thatwokeyou up,right?

Manyofusthinkofthesearchengineindustryasbeingaone-horseracebutthat’sreally

not thecase.20% isactually a pretty decent chunk of themarket.

Andwhenyouconsider that Yahoo!alsomakesuparound10%still– andthatYahoo ispowered by Bing, that number goes up to 30%. This is a serious amount of web traffic!

Now ask yourself: in what other scenario would you be happy to let 30% of a market walk? If I told you that you could get 30% more visitors to your highstreets store by changing your shop name, you would change it in a heartbeat!

30% of potential visitors means 30% of potential customers and 30% of potential profit! Instead of earning $50k a year from your website, you could be earning $65K a year just by paying attention to Bing. That’s a massive different (and a free holiday). And there are plenty more reasons to wake up to the reality of Bing as well.

For starters, Bing is integrated with Windows 11. Windows 11 is the latest iteration of Windows from Microsoft and it comes with Bing deeply ingrained into the system. What’s more, is that Microsoft says this is the ‘last version of Windows ever’. That is to say that future upgrades to Windows are going to be iterative rather than complete overhauls. So we can safely say that Bing is there to stay.

Not onlyisBingthe defaultsearchengine forthe default‘EdgeBrowser’(whichcomeswith someneattricksupitssleeves) butit’salsothesearchengine used byCortana.Cortana isa digitalassistantlikeSirithatnowlivesonyourdesktop.Ifyouwanttofindouttheweather forinstance,youcansimplyaskCortanawhileyou’re typing andshe’ll pullresultsfromBing andtellyou.BinghasalsorecentlymadethetransitiontoAndroidandiOSandisfound nicely

Thismeansthatevenif someoneshouldsetGoogleastheirdefaultsearchengine, they’re stilllikelyto beusing Bing on their desktop without realizing it just by speaking with Cortana.Iftheyask‘whatdoeshypertrophymean?’,CortanawillopenupBingandshow theresults inthebrowser. Thatcouldbeyourwebsite.

AndthesameistrueiftheyownanXboxOne.Wedon’thavetheexactsalesfiguresfor XboxOnerightnow(Microsoftareremainingtightlippedaboutthem) butwedoknowthat they’reinexcessof25 millionaround theworld.XboxOnecomeswithalotofhome- entertainment functionsincludinga browserthatyoucan usewhile playinggamesor chattingonSkype. Andguesswhat searchenginetheXbox Onebrowseruses?

While theXboxOneisn’tquitethemassivesuccessthatMicrosofthopedfor(PS4 hasthe leadat themoment),thecompanyisgettinggreatreviewsinallotherdepartmentsandis generallyconsideredtobefiringonallcylindersatthemoment.Examplesofthiscanbe seenwiththesuccessofWindows10,theMicrosoftBandandtheSurface lineofhardware. Thenthere’s thehugebuzzsurrounding theHoloLens. HoloLens is a pieceof‘MixedReality’ hardware that mightwellintroducethe world toa newformof computing.

Andguesswhatsearchengineitwilluse?

Anythingcould happeninthe next fewyearstoupset the applecart andlead toGoogle losingmarketshare.For example,Apple haverepeatedlythreatenedto ditchGoogleas the defaultbrowseroniPhoneandthiscouldveryeasilyleadtoaseismicshift forthesearch landscape.

Then again it might never happen. But thequestionis: canyouafford to take thatrisk?

Areyou happy knowing that allyoureggs areinGoogle’sbasket?