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- Herausgeber: GRIN Verlag
- Sprache: Englisch
Bachelor Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Griffith College Dublin (-), language: English, abstract: Executive Summary Pocketfeet is to be established to serve women in Landsberg and its contiguous area, alleviating their feet from the pains of wearing high heels, during the trip to and from the nightlife venue. Specifically for this purpose, Pocketfeet markets ballerinas, including a shoe bag through vending machines in 5 local nightlife venues. The ballerinas are sourced from a supplier in China.
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Veröffentlichungsjahr: 2011
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Appendix A: Questionnaire Sample p. 38
Appendix A: Questionnaire Results p. 39
Appendix B: Ballerina Supplier Offer p. 41
Appendix C: Vending Machine Offer p. 42
Appendix D: Normal Monthly Statements of Cash Flow Year 1 p. 43
Appendix D: Normal Monthly Statements of Cash Flow Year 2 p. 44
Appendix D: Normal Monthly Statements of Cash Flow Year 3 p. 45
Appendix E: Normal Monthly Income Statements Year 1 p. 46
Appendix E: Normal Monthly Income Statements Year 2 p. 47
Appendix E: Normal Monthly Income Statements Year 3 p. 48
Appendix F: 3 Year Full Year Statements of Cash Flow - Best Case p. 49
Appendix F: 3 Year Full Year Income Statements - Best Case p. 50
Appendix F: 3 Year Full Year Balance Sheets - Best Case p. 51
Appendix G: Best Case Monthly Statements of Cash Flow Year 1 p. 52
Appendix G: Best Case Monthly Statements of Cash Flow Year 2 p. 53
Appendix G: Best Case Monthly Statements of Cash Flow Year 3 p. 54
Appendix G: Best Case Monthly Income Statements Year 1 p. 55
Appendix G: Best Case Monthly Income Statements Year 2 p. 56
Appendix G: Best Case Monthly Income Statements Year 3 p. 57
Appendix H: 3 Year Full Year Statements of Cash Flow - Worst Case p. 58
Appendix H: 3 Year Full Year Income Statements - Worst Case p. 59
Appendix H: 3 Year Full Year Balance Sheets - Worst Case p. 60
Appendix I: Worst Case Monthly Statements of Cash Flow Year 1 p. 61
Appendix I: Worst Case Monthly Statements of Cash Flow Year 2 p. 62
Appendix I: Worst Case Monthly Statements of Cash Flow Year 3 p. 63
Appendix I: Worst Case Monthly Income Statements Year 1 p. 64
Appendix I: Worst Case Monthly Income Statements Year 2 p. 65
Appendix I: Worst Case Monthly Income Statements Year 3 p. 66
Appendix J: Primary Research Evidence p. 67
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1-Executive Summary
Pocketfeet is to be established to serve women in Landsberg and its contiguous area, alleviating their feet from the pains of wearing high heels, during the trip to and from the nightlife venue. Specifically for this purpose, Pocketfeet markets ballerinas, including a shoe bag through vending machines in 5 local nightlife venues. The ballerinas are sourced from a supplier in China.
1.1 Market & Competition
Landsberg, a city of 28,350 people is the central nightlife area for the surrounding Allgäu, Weilheim-Schongau and Landkreis Augsburg. The total population of these three districts is 1,017,055 people, according to official local statistics (Standortallgäu.de 2009, p.1; Bayerisches Amt für Statistik und Datenverarbeitung 2010, p. 6; Landratsamt Augsburg 2004, p. 18). The total market value in our sales district is €1,222,404, assuming a sales price of €4 growing at a rate of 1.37%, which is aligned to the population growth of Landsberg.
Currently, no competitor has entered the local market, which implies that we are the only provider presently there. We defend our competitive position by availing of exclusivity contracts with a lifetime of 5 years, after which they are up for renewal. A partnership with the local Lion’s Club (Lion’s Club Landsberg E.V.) assists us in striking these exclusivity contracts.
