Free Marketing! Advertise for Nothing - Simone Janson - E-Book

Free Marketing! Advertise for Nothing E-Book

Simone Janson

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Beschreibung

This is what this book brings you: You support climate protection, quickly receive compact information and checklists from experts (overview and press comments in the book preview) as well as advice that has been tried and tested in practice, which also leads to success step by step thanks to AddOn.
Because good advertising is undeniably important: If you want to sell yourself or your product, be it ever so ingenious, as an employee, entrepreneur or self-employed person, you first have to make customers aware of it. This usually costs money, but there are also numerous advertising measures that cost nothing. These include, for example, the possibility of using digital social media channels to increase one's own visibility. Communication, strength of opinion and positioning are the magic words here. Nothing helps as much as brilliant rhetoric that arouses emotions and inspires others. In general, the power of emotions is a weapon that should not be underestimated when it comes to convincing potential customers of one's own product or brand. This book shows how it works.
We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors - detailed biographies in the book - , who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form.
Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content in German and English as desired. This concept is made possible by a particularly efficient, innovative digital process and Deep Learning, AI systems that use neural networks in translation.
Moreover, we give at least 5 percent of our proceeds from book sales to social and sustainable projects. For example, we endow scholarships or support innovative ideas as well as climate protection initiatives and in some cases also receive government funding for this. With our translations from German into English we improve the quality of neural machine learning and thus contribute to international understanding. You can find out more on the website of our Berufebilder Yourweb Institute.
Publisher Simone Janson is also a bestselling author and was one of the 20 most important German bloggers as well as columnist and author of renowned media such as WELT, Wirtschaftswoche or ZEIT - more about her in Wikipedia.

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Free Marketing! Advertise for Nothing

Learn fast online communication digital rhetoric & manipulation techniques, public relations strategies to reach sales goals, make more money

Simone Janson (ed.)

Published at Best of HR – Berufebilder.de®

Table of Contents
Imprint
Introduction: How this book supports you
Add-on, press reviews and customer feedback
Content of the book
Structure of the book
Information as desired and additional material to the book!
Personal eBooks and eCourses
Marketing for business founders: Founder, target group and benefits in the triad // By Ulrike Rheinberger
Google and SEO - The Best Argument for Content Marketing: 10 Tips for Online Marketing // By Simone Janson
Digital Marketing Evolution: Kiss and Style // By Felix Holzapfel
The emergence of content marketing: outcry for quality // By Jennifer Dühnfort
Negative comments and customer reviews: 7 tips on how to benefit! // By Anne M. Schüller
Customer journey instead of new customer acquisition: Really good customers win // By Dirk Kreuter
Selling Customer Acquisition and Customer Journey - 10 Tips: The Power of First Impressions // By Oliver Schumacher
Use content communication for messages: 3 tips for a viral marketing strategy // By Anne M. Schüller
Viral Content and Reach Marketing: 3 X 3 Tips // By Anne M. Schüller
Neuromarketing & Change Management: What companies essentially need to change // By Stefan Dudas
Advertising and Marketing in the Digital Age: Goodbye Control, Hello Change! // By Hermann H. Wala
How does good advertising and marketing work? 12 basic patterns // By Simone Janson
Closing Remarks
Authors Overview
Ulrike Rheinberger
Felix Holzapfel
Jennifer Dühnfort
Anne M. Schüller
Dirk Kreuter
Oliver Schumacher
Stefan Dudas
Hermann H. Wala
Simone Janson
About the publisher Best of HR - Berufebilder.de®
Notes on translation

Imprint

The German National Library lists this publication in the German National Bibliography; detailed bibliographic data are available on the Internet at https://dnb.dnb.de.

ISBN of the German eBook edition: 9783965963061

ISBN of the English eBook edition: 9783965963078

German website of the publisher:https://berufebilder.de

English website of the publisher: https://best-of-hr.com

Free Marketing! Advertise for Nothing

1st edition, 29.10.2020

© 2020 Verlag Simone Janson | Best of HR – Berufebilder.de®

Duesseldorf, Germany

Concept, editing, graphic design & layout: Simone Janson

Cover design with Canva

eMail: [email protected]

We give you the information you really need and are committed to a better and ecological working world. As Publishing Company Best of HR - Berufebilder.de® with a Unique Book Concept and eCourses, we offer over 20 Years of Experience in Corporate Publishing - with Clients such as Samsung, Otto, Government Institutions. Publisher Simone Janson also heads the Institut Berufebilder Yourweb, which awards scholarships, among other things, and was one of the top 20 German bloggers, referenced in ARD, ZEIT, WELT, Wikipedia.

Although every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions or for damages resulting from the use of the information contained herein.

All books of the publishing house Simone Janson | Best of HR - Berufebilder.de® are published in German and English. Please read the notes on translation at the end of the book.

All works of the publishing house Simone Janson | Best of HR - Berufebilder.de®, including their parts, are protected by copyright. Any use outside the narrow limits of the copyright law is not permitted without the consent of the publisher and the author. This applies in particular to the electronic or other reproduction, translation, distribution and making publicly available.

Introduction: How this book supports you

Dear readers,

We are pleased that you have bought this book and want to support you in finding information and solving your specific problem - like thousands of other readers before you.

Add-on, press reviews and customer feedback

Part of your book purchase are therefore also add-ons, working materials that you as a reader can download free of charge from https://best-of-hr.com/academy/ You can find out how to do this by reading on.

The FAZ, one of Germany's most well-known newspapers, certifies one of our titles "Tips that can be implemented well", otherwise our work has been published by newspapers or specialist media such as ZEIT, Süddeutsche, personal magazine or Human Resources Management positive and customers like that Press and information office of the German federal government show gratitude. More reviews and information on free review copies can be found at https://best-of-hr.com/press/.

Content of the book

What this book can do for you: You support certified climate protection projects, quickly receive compact information and checklists from experts (overview in the table of contents) as well as advice that has been tried and tested in practice, which, thanks to the add-on, lead step by step to success. Because good advertising is undeniably important: Anyone who, as an employee, entrepreneur or self-employed person, wants to sell themselves or their product, no matter how ingenious, must first draw the customer's attention. This usually costs money, but there are also numerous advertising measures that do not cost anything. This includes, for example, the ability to use digital social media channels to increase your own visibility. Communication, strength of opinion and positioning are the magic words here. Nothing helps as much as brilliant rhetoric that arouses emotions and inspires other people. In general, the power of feelings is a weapon that should not be underestimated when it comes to convincing potential customers of your own product or brand. This book shows how to do it.

In addition, our unique publishing concept offers you many best practice tips and examples from successful managers, entrepreneurs and other exciting personalities.

Structure of the book

Various, possibly contradictory, facts of the topic are dealt with very deliberately. This enables you as a reader to examine and reflect on the various pros and cons aspects of the topic and to weigh them up in the event of a decision.

The clear structure and our special, very detailed table of contents will help you to find the information you require quickly and as required and to implement it directly in practice.

Information as desired and additional material to the book!

Under the motto Information as desired we will put together exactly the information you were looking for. For example, the book also includes an eCourse with worksheet to work through, which you as a reader in our academy under https://best-of-hr.com/academy/ received for free. You can find out how to do that in the end of the book.

Each book you can also purchase as a member https://best-of-hr.com/member/ with a 20 percent discount as a member edition directly on Best of HR - Berufebilder.de®. You can find all our book titles under https://best-of-hr.com/publisher/. The registration takes place under https://best-of-hr.com/member/.

In addition to the membership discount, as a premium member you even receive a flat rate for one year with all learning materials, downloads and premium content on our website free of charge.

Personal eBooks and eCourses

You want an individual eBook or eCourse on a specific topic? You can also find that on our publisher-website under https://best-of-hr.com/publisher/ .

In the academy of Best of HR - Berufebilder.de® you find in addition eMail courses with individual setting of tasks, personal support and certificate.

Marketing for business founders: Founder, target group and benefits in the triad // By Ulrike Rheinberger

Whether independent founders or founding teams. Most start with the illusion that their great product or solid service is going to get around somehow. An illusion: What nobody knows does not make you hot.

Marketing is too expensive - right?

With marketing, most founders associate high-gloss presentations, elaborate internet pages, psychologically based seduction. Everything was way too expensive for the beginning.

At the same time, what should be the core of every marketing strategy costs nothing - except time and brain fat.

Heartpiece instead of value

And yes, I'll say the heart and not about utility. Somehow, we all still believe that we are completely rational beings and make purchasing decisions based on reasonable choices.

Although we should have known for a long time that we are making decisions primarily with the emotional part of our brain, which we share with dogs, cats and horses.

Successful products are sexy

Successful products may be practical, useful, efficient, but most of all they are also somehow sexy or convey trust or express who we are and are not.

“Find the unique selling point for your product, your service”, the founding Bibles prescribe. Founders usually wonder how they can do this in a world where there is too much of almost everything.

Branding: Unique triad with heart notes

I'd rather describe it as the three-note triangle with heart notes, where three elements harmonically blend together:

The first element is the founder - or the founding team.

The second element is the potential customer.

The third element is the donated benefit.

Founder of the company as a complete work of art

Personal branding thrives on the USP. But what exactly makes this unique position triad? And why is he so important to your marketing?

Asking this question is important. Because this is the starting point of your founder marketing. Each founder in his personality and with his professional and life experience is a unique overall work of art.

What we can and are, is often so self-evident that we do not even notice that it makes us different from others. These resources bring you to the light, which are your founder capital.

The customer has to fit

The second element is the right customer for the founder. With whom in this world can you do well?