Instagram Reels Marketing E-Book

Dwayne Anderson

• Herausgeber: Publisher s21598
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch
• Veröffentlichungsjahr: 2020

Beschreibung

Instagram Reels Marketing
Instagram Reels Is The Latest Addition In The Top Marketers’ Social Media Marketing Arsenal!
If you haven’t heard about it or are confused about how to get started, we’re here to help. Everything you need to know is right here.
This Is An Excellent Opportunity To Learn How To Get Started With Instagram Reels Marketing To Interact With A Wider Audience, Fuel Your Branding Endeavors, And Help Brands Cash Upon More ROI.
Instagram Reels is the latest format of Instagram Stories that can be used to create and share 15-second video clips either with your followers or, if you have a public account, with the larger Instagram community via the Explore page.
And since video content is all the rage now, top brands are using Instagram Reels for business marketing by sharing short video content to convey their branding and advertising messages on the Explore page as well as with followers, to gain massive traction.
As it rolled out to the majority of users in August 2020, this feature is being made available across 50 countries, including the U.S., making it an impeccable platform to interact with audiences and fuel your branding endeavors.
The timing is also fortuitous, given TikTok’s uncertain future in the U.S. as the Trump administration weighs either banning the Chinese-owned app entirely or forcing it to sell off its U.S. operations.
To put this further into perspective, let’s take a look at a few stats…
The average time spent on Instagram increased by 3.5% since the launch of Instagram Reels. For Example Some published data reflects  recent development as follows ; -
Two-thirds of the NBA’s franchises have posted at least one Reel since the feature launched in the United States.
-The Los Angeles Lakers top the league in engagement on Instagram Reels with more than 385,000 engagements and more than 4.1M plays on a single video.
-Louis Vuitton averages 7M views on each Reel and are still increasing
-Sephora France gets more than 453K views on each Reel and more
That is great news for businesses that want to survive and thrive despite the challenging economic conditions.
So, here we are with our Awesome course - Instagram Reels Marketing!
This guide will discuss why Instagram Reels Marketing is important for your business, as well as the process of creating attention-grabbing sales-oriented videos on them and all the answers about utilizing this platform.
All in all, it is jam-loaded with information on how to showcase your brands using the Instagram Reels in an effective way and inspire sales-oriented actions from your Instagram Page.
This course covers:
-All you need to know to get started with Instagram Reels
-Find out how to use Instagram Reels for Business Marketing
-Explore the difference between Instagram Reels & TikTok
-Discover how to produce Reels content that will successfully engage users
-Find out how to run a successful Instagram Giveaway
-Explore the tips and ideas on how to use Instagram Reels to grow your Brand
-Find out can Instagram takedown TikTok with Reels?
-Discover is Instagram Reels Worth Pursuing? Pros and Cons for Marketers
-Explore Instagram Reels Marketing Success Stories

Leseprobe

Instagram  REELS  Marketing

Disclaimer:

The author has made every attempt to be as accurate and complete as possible in the creation of this publication, however he / she does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. The author assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations other published materials are unintentional and used solely for educational purposes only.

This information is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. No representation is made or implied that the reader will do as well from using the suggested techniques, strategies, methods, systems, or ideas; rather it is presented for news value only.

The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. Use your own judgment. Consult appropriate professionals before starting a business. Any perceived remark, comment or use of organizations, people mentioned and any resemblance to characters living, dead or otherwise, real or fictitious does not mean that they support this content in any way.

There are no guarantees of income made, traffic delivered or other promises of any kind. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. By reading any document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including - but not limited to errors, omissions, or inaccuracies.

Copyright © 2020 Dwayne Anderson

Table Of Content

Introduction

Chapter 01 - Instagram Reels – Overview

What are Instagram Reels?

Why should businesses use Instagram Reels ASAP?

How to create your first Instagram Reel?

How to share your Instagram Reels?

Chapter 02 - How To Use Instagram Reels For Business Marketing?

Educational Content

Product Reviews/Case Studies

Behind-The-Scenes Content

Your Company Story

Chapter 03 - Instagram Reels Vs Tiktok, What's The Difference?

How will i know which Instagram videos are Reels?

What are the differences between Reels and TikTok?

Who will win the battle for creators?

Chapter 04 - How To Produce Reels Content That Will Successfully Engage Users

How to Create Instagram Reels?

How to Use Existing Video to Create Instagram Reels?

Instagram Reels Editing Tools

How To Create Successful Instagram Reels Content?

How to Use Instagram Reels for Business?

Chapter 05 - How To Use Instagram Reels To Promote Your Blog

Creating Instagram Reels

Why use IGTV?

Chapter 06 - How To Use Instagram Reels To Promote Your Video Marketing Strategy

What Is The Instagram Reels Feature?

Benefits Of Using Instagram Reels

How Instagram Reels Fits Into Your Video Marketing Strategy?

Tips For Using Instagram For Video Marketing

Chapter 07 - Can Instagram Take Down Tiktok With Reels?

Why not both?

A different mechanism

Potential room to create

Playing the long game

Chapter 08 - Is Instagram Reels Worth Pursuing? Pros And Cons For Marketers

Instagram Reels: The Case for Early Adoption

Benefits of Instagram Reels

Instagram Reels vs. Instagram Stories and IGTV

Cons of Instagram Reels vs. Stories and IGTV

Instagram Reels vs. TikTok

Chapter 09 - Instagram Reels Marketing Success Stories

The Best Brands on Instagram Reels

Chapter 10 - Best Times to Post on Instagram Reels to Get Better Engagement

Tips for Best Times to Post on Instagram Reels

Where Is Your Audience Located?

What Time Is Your Audience Awake?

Conclusion

Introduction

Reels give brands a new way to build and engage their community on Instagram and expand their reach. Like Stories and IGTV, Reels provides brands with an option to get creative with their content without impacting the look of their main Instagram grid.

If you’re already using Instagram to market your brand, it’s worth adding Instagram Reels to your arsenal.

Instagram’s newest feature, Reels, lets users record and edit 15-second multi-clip videos with audio, effects, and other creative options. You can share reels with your followers on your main feed (though you don't have to), and make them available to everyone through Instagram’s Explore feed.

What is important for marketers to understand is that Reels is not a standalone app. Stories, it has been built into the core functionality of Instagram.

This is important because Instagram provides an existing user base and familiar experience. And, as they did with Stories and IGTV, you can bet that Instagram is going to rework their algorithm to encourage its use and ensure Reels is a success.

We have covered everything in this guide including some of the best practices to create perfect Instagram Reels that not only communicate with your viewers but help in creating a strong base of brand advocates.

Let’s get started!

If you happen to be scrolling down an updated version of Instagram, you may notice a familiar video feature you’ve seen before.

Don’t be confused. This is the latest Instagram update named Reels.

The launch of Reels comes as a direct response to the insane popularity of Tik Tok that already surpassed 2B downloads making it the #1 most downloaded free social media app.

It has been so fun to watch how Instagram is not backing down.

Previously, Instagram’s parent company, Facebook tried to capture TikTok (by ByteDance) users with a short video sharing app Lasso. It turned out to be a failure and it was quietly shut down in July.

This social network decided to fight back again by replicating the Tik Tok functionality and adding its familiar Instagram charm to it.

With its latest Reels feature, Instagram is making the platform a much more attractive proposition for businesses and creators.

Not convinced?

We prepared your Instagram Reels starter pack!

In this comprehensive guide, you will learn how this brand new feature works, how to set it up, and get the most out of it!

At the moment of writing this article, the Instagram Reels feature is available only in Brazil, France, Germany, and the United States, and it will roll out in more countries in the upcoming weeks.

So, be patient, and don’t forget to check for updates.

What are Instagram Reels?

It looks like a copycat version of Tik Tok’s videos, but this feature it’s more than that.

As announced, Reels are developed to be a new way to create and discover entertaining, short-form videos on Instagram. If you are already a TikTok user or you are familiar with how TikTok works, you will feel right at home with Instagram Reels.

The feature consists of recording and editing anywhere from 3 up to 15-second video clips combined with the music of your choice that you can share on your Stories, Explore Feed, Home Feed, and the new Reels tab on your Instagram profile.

Similar to TikTok videos that appear on the For You page, Instagram Reels are shown on the Instagram Explore Page. 

The main difference is that you will be able to see video clips not only from people you follow but also from other popular and trending accounts on Instagram.

Bottom line – even people that aren’t your followers, can see and engage with your Reels video!

Although the Reels algorithm has been revealed yet, it seems that it is pretty much similar to its opponent’s: influenced by people you follow content you interact with and of course, your location.

This is a perfect opportunity for next-generation creators to take the center stage and express themselves creatively using their favorite platform.

As for brands, it is a golden ticket to expose to a new audience every time you post a video. And no doubt, the number of video views will expand, as well as your followers!

While scrolling through the Explore page, you might notice that some of the Reels have been labeled with ‘Featured’.

This is nothing but great news for you! It means that Instagram picked you as a relevant public reel to help users discover captivating video content. Keep up the good work!

Why should businesses use Instagram Reels ASAP?

If you are running a business and you want to stick with Instagram as your main sales or distribution channel, this feature can boost your efforts. After IGTV, Reels seem like the next logical step to go for.

It’s not a coincidence that every day countless brands jump on board to catch the first wave of Reels getting millions of views on their videos. 

Reels are filling the gap for informal high-quality content that lasts more than 24 hours. It’s expected to have a much greater impact thanks to its position in the Instagram app within the Explore tab.

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So, why should your business join the Reels club?

Videos are consumers favorite part to see as content on social media, especially short videos bring dynamism and lead to greater acceptance and user base reach

Reels offers a whole package of options to improve your video clips and capture the attention of your followers like editing tools, filters, audio, speed, special effects, and many more.

You can customize your videos with music without restriction by copyright (dah!)

Now that you are pretty much familiar with Reels, let’s jump right into how to create your first video clip.

How to create your first Instagram Reel

Using Reels is as simple as using Instagram Stories.

Before you start, make sure that your Instagram app is updated (min version 153.0).

Next, follow the steps:

Step 1: Open your Instagram account and go to your feed

Step 2: Open your Instagram camera and you will notice a change in the interface (now you have 3 choices in the bottom: Live, Story, Reels)

Step 3: Tap the Reels option

Step 4:  On the left side of the screen, you will notice four controls that help create your reel (explained below in more detail).

Step 5: To record an Instagram reel, tap and hold the ‘Record’ button or tap on the video, and to end the clip tap on it again. Also, you can choose the Camera roll option on the left to upload a video from your phone.

Step 6: Okay, so once you have your Reels recorded, review your work by pressing the ‘Back arrow’ button. Here you can trim your video or remove it with the ‘Delete’ button right below if you didn’t like how it turned out.

Step 7: Next, tap the ‘Forward arrow’ button to add stickers and emojis. You can’t add polls or question boxes to it, but you can play around with some drawing, the eraser stick, and customize the text.

Step 8: If you are happy with your video, tap again the ‘Forward arrow’ button to add a caption and a cover photo

Step 9: Tap Share and tap Done

Please note, that you can also share the Reel in your Instagram stories.

Below are more details about the left-hand editing options on adding audio or effects in your Instagram reel.

Add Audio or Music

Select a song you want to use from the Instagram music library or record a reel with your original audio.