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- Herausgeber: GRIN Verlag
- Sprache: Deutsch
Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Handel und Distribution, Note: 1,7, Universität Münster (Lehrstuhl für Distribution und Handel), Veranstaltung: Diplomarbeit, Sprache: Deutsch, Abstract: Ein zunehmend dynamisches Innovations- und Wettbewerbsumfeld, gesättigte Märkte und zudem die nachhaltige Kaufzurückhaltung der Verbraucher kennzeichnen die Situation, der sich Hersteller- und Handelsunternehmen gegenwärtig stellen müssen. In Kombination mit aggressiven Preispolitiken, abnehmender Marken- sowie Einkaufsstättentreue und in Zeiten, in denen Produkt- und Dienstleistungen sich nach objektiven Kriterien immer mehr angleichen, stellen sich den Unternehmen neue Herausforderungen.[...]
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Veröffentlichungsjahr: 2009
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