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- Herausgeber: GRIN Verlag
- Sprache: Englisch
Research Paper (undergraduate) from the year 2009 in the subject Politics - Other International Politics Topics, grade: 1,0, Free University of Berlin (Center for Global Politics), course: Intercultural Communication, language: English, abstract: A product which could be sold in my tandem-partner’s country Oman is air conditioning systems – due to the sheer heat and humidity, especially in summer time. Thereby, I assume that a certain demand in cooling systems is given. In the following, I will develop a marketing strategy for advertising air conditioning systems in Oman. The strategy will be based primarily on intercultural communication aspects.
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Veröffentlichungsjahr: 2011
