Marketing Plan for Virgin Blue 1 E-Book

Hakime Isik-Vanelli

• Herausgeber: GRIN Verlag
• Sprache: Englisch

Veröffentlichungsjahr: 2004

Beschreibung

Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, Bond University Australia, language: English, abstract: Abstract This marketing plan is prepared for Virgin Blue with the sole aim of idea to increase their profit. A brief history of the company describes their quick success in the aviation industry. Followed by the current market situation and the appropriate PEST Analysis. The SWOT and Issue Analysis are showing the two main Australian domestic market companies such as Qantas’ and Virgin Blue’s major facts in detail. Afterwards the contents of the Marketing and Financial Objectives of Virgin Blue will highlight the key issues. The Marketing Strategy with recommended Action Programmes will outline how to introduce and to begin with the Project. The explanatory statement of the project shows that this project can start soon as desired. the reader will gain a better understanding. The last section is ‘Controls’. It shows how the project can be controlled.