Olymp's Marketing Strategy. An overall overview E-Book

Julia Anders

• Herausgeber: GRIN Verlag
• Sprache: Englisch

Veröffentlichungsjahr: 2014

Beschreibung

Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Heilbronn University of Applied Sciences, course: Marketing Case Studies, language: English, abstract: The Marketing strategy of the shirt manufacturer Olymp - Bezner KG has been performed successfully for many years; nevertheless there is always room for improvement and further development. As a recommended strategy I would implement Market penetration. Olymp should concentrate on three main goals and objectives: First of all, they have to try to increase Market share and growth; the company is very successful in doing this, but there is still a lot of potential in this area. Furthermore, Olymp has to build and enhance a strong customer relationship to increase customer benefits in order to achieve customer satisfaction and loyalty, because this components lead to business success. And finally Olymp has to improve its awareness level. [...]