Online Income Generation Evolution E-Book

Raymond Wayne

• Herausgeber: Publisher s21598
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2019

Beschreibung

Online Income  Generation  Evolution One of the most well known cliches is the warning against placing all of one’s eggs in a single basket.  Like most oft-repeated sayings, that prohibition contains a very large kernel of truth.  The wisdom of avoiding putting too much stock in any one thing holds particularly true of online home business owners. Those who concentrate their online business plans on the promotion of a single product or on the implementation of a limited single strategy may be able to produce profitable results.  However, a single change in the relatively volatile online marketplace can render their months of hardwork almost valueless within days. That’s why the smartest online business owners avoid stuffing too many valuable eggs in a single basket. Instead, they seek out and take advantage of multiple income streams.  Doing so has two chief advantages. First, of course, it can insulate one from disaster.  By having many independent means of making money, one can survive a downfall in a single moneymaking area without experiencing an “emergency.”  Those who don’t have alternative income streams in place may find themselves upside down  very quickly if a major change or problem occurs with their primary earner.  In such  with a  good moneysense, having multiple revenue sources acts as a hedge bet, or a form of insurance, against change or unforeseen circumstances. Second, those who develop multiple income streams for their online home business are able to earn larger sums and to do so with greater consistency. Those who have several ways to generate revenue can really build an impressive income when everything is going well, while still being protected if a problem should ever arise in one area of their business.  That is really learning  to appreciate   " Online  Income  Generation Evolution "   with many ways to earn is so attractive--you  make more while risking less!  Anyone relying on a single product or idea should, instead, look to add additional means of generating income to their online  business plan. If you are considering starting or growing your online business, take great care to avoid placing too many eggs in any single basket!  Instead, find plans that will allow you to benefit from multiple income streams.  They are an important key to online home business success.

Leseprobe

Disclaimer: -

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Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.

This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.

It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

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Copyright © 2019  Raymond Wayne

Online Income Generation Evolution

Contents

Provide Email Services for Offline Businesses

Affiliate Marketing

Amazon FBA Retail Arbitrage

Create Mini Sites to Flip

Writing Life Histories

Freelance Writing

Create PLR Content to Sell

Social Media Manager for Local Businesses

Hire Others to Ghostwrite for You

Set Up Blogs for Local Businesses

Become a Virtual Assistant

How to Earn $500 in a Day

Convert PLR Content into Another Format

Create Something that will Earn You $5 a Day

How to Create a Product in Just One Day

Lead Generation for Local Businesses

7 Ways to Write for Profit on the Internet

Offering Coaching Services

Types of Infoproducts You Can Create to Generate an Income Online and How to Create Them

Provide Email Services for Offline Businesses

I’ve often said that if I had my back against the wall and desperately needed to make a living other than the way I currently do, or if I needed to make quick money, the method I’m going to talk to you about today is what I’d choose.

Offline marketing in general is providing services that you’re comfortable with to local area businesses who need those services and either don’t know how to do themselves, or they have better things to do with their time. Usually both of those situations apply, and when they do you have an obvious and potentially popular and very profitable service on your hands.

What I would offer first would be email services to local businesses.

Actually, this goes back to when I myself ran a small local business, before I became proficient with online marketing... even before there was a world wide web as we know it today.

I remember many a day when I wished that I could magically cause customers to visit my store. I tried lots of things... newspaper ads, the phone book’s Yellow pages, giving away promotional items, a customer loyalty program that rewarded customers with free merchandise when they spent a certain amount of money in the store over time, game nights, and lots more.

I didn’t do radio or television advertising, but I knew competitors who did, and I know they didn’t do well at all.

I soon realized that it was both easier and less expensive to get existing customers to visit more often than it was to get new customers to come in for the first time.

So I started sending out direct mail newsletters occasionally to the customers who had signed up for my loyalty program.

Typically I had a 4-page flyer with some information that would be interesting to people who shopped in my store, along with coupons that they could redeem when they stopped by again, with expiration dates.

These worked fairly well, but the cost, oh my goodness.

I did my best to go through my mailing list to weed out the duplicate customers. For example a family might have multiple card holders (father or mother and maybe 2 kids with their own account), and I didn’t want to spend money on 3 direct mail pieces, so I combined them into one addressee.

Typically I’d send out around 1000 flyers. That involved photocopying each page that many times. It would be a front and back format, so 2 sheets of paper would end up as a 4-page newsletter. I’d have these printed at the local Staples on colored paper so it would stand out when it arrived in the mail.

After the copying was done, then it would be assembled and stapled shut. My wife would typically do that. Then I’d have to print out laser labels of the names on the list, affix them to the flyers, and lick and paste postage stamps on each one.

It typically cost me around a dollar per flyer between the postage and printing and labels.

Once mailed, customers would start coming in to redeem their coupons within 2 days, typically.

If someone would have walked through my door and told me that all that could be done for almost nothing, and there would be no limit to how many names I could mail to, I would have kissed that person’s feet because of the money savings, and the ease of doing mailings more often.

Unfortunately email services weren’t available back then, but they are today.

So what I would do today is explain to local business owners the fact that I could help them get more of their current customers, who already know, like and trust them, to visit more often.

Who wouldn’t be interested in that deal, right?

It would be current customers that I’d go after, not new ones, but current customers often bring in new ones through word of mouth.

Now keep in mind that local business owners are good at what they do, whether that’s making pizzas, treating patients (doctors, dentists, chiropractors, etc.), landscaping services, auto servicing, plumbing, or whatever.

They aren’t good at setting up computer systems to keep in touch with their customer base. Nor are they good at designing forms to capture those names at a point of purchase. Nor are they good at setting up autoresponder sequences that will offer the people on their list a discount if they visit within the next 7 days.

These kinds of things are something you could do for them, couldn’t you?

You could also design a squeeze page for them and a very simple basic website for them, which would serve to capture names of potential new customers as well, while you’re at it.

You could also write broadcast emails for the business whenever they have special events or special holiday discount periods, and broadcast the information to the entire list.

So what you would be doing would sort of involve being their trusted service provider for email marketing, and perhaps so much more.

Keep in mind, businesses advertise to get more business. They might be spending hundreds or thousands of dollars monthly on display ads in the Yellow Pages, that is becoming less effective each year. They might be throwing their money away with coupons on the backs of supermarket register tapes, or on paper placemats at local diners (I tried that... once). They might be sending out coupons in the mail along with other local businesses... again, I tried that and it didn’t work for me.

The point is, they’re accustomed to spending money with a goal to bring people into their establishment, and you’ll be helping them.

Depending on the business, your service could and should be the most cost effective for them, and give them the biggest return on investment of any of the other options.

So an initial setup fee (to cover the cost of designing the squeeze page, the flyer that’s kept by the register to explain the fact that the business has an email list and the benefits of joining, and the setting up of the initial autoresponder service) could easily earn you $500, $1000, or more.

And after the initial setup, your ongoing service and assistance in regular broadcasts to that list, including setting up maybe 2 broadcasts a month informing the list of special sales and discount offers, could earn you an extra two to three hundred dollars a month.

You could also host their email list on your account... in fact this is one way I would start out. I would give them a 14 day or 30 day trial where you would help them set everything up, no charge until after the trial period, and show them at the end of the trial how many customers signed up. These customers would be visiting the business with their special coupons redeeming the offers, and would prove the benefits of your service.

If they decided not to become your client after the trial, you would delete the names on the list.

So if you’re hosting their email list, you would obviously charge for that based on the size of the list (much like Aweber and Getresponse have prices based on tiers of number of subscribers).

Doing that would lock them into a profitable monthly maintenance fee for you. Or if they wanted to take over the list on their own account, you would set them up with the email provider, using your affiliate link of course.

What business would want to stop your service once a bunch of customers signed up, right?

So there you go. Find one new customer for your service each week and the setup fee would net you typically $1,000, plus monthly maintenance fees of typically $250. Once you’ve been doing this for 6 months to a year, you’ll have a very nice recurring income, and if you have trouble doing all the servicing, you can outsource some of the tasks, or hire an employee or two as you grow and expand.

If you weren’t doing all the cold calling or door to door canvassing yourself, you could close a lot more than one new account a month, I’m sure.

Remember, I was a small businessman myself, before I had the computer and online skills that I have now, and I would have loved to have someone like you make me an offer like this. The potential clients are out there, now go out and find them.

And then, once you’ve gotten a client, and once they’re happy with all the extra business that’s coming in their doors, as I’m sure they will be, you now have clients that will look to you and trust you to recommend other services you offer...

Perhaps a redesign, or initial design, of their web site, or of their blog.

Perhaps writing the regular blog posts for them, including getting them optimized for SEO purposes. After all you know more about getting them to the top of the search engines than they do.

Perhaps SEO services for their existing blog or web site, to help them reach more new customers.

Perhaps social marketing where you set up or improve upon their Facebook fan page so they can keep in touch with those people more than just a couple times a month (you can post on their page for them regularly, for a fee of course).

Perhaps a pay per click advertising campaign on Facebook or Google or Yahoo/Bing or elsewhere to get new leads.

Perhaps designing a short report or even ghostwriting a book for professionals or service providers of some type, so they can publish under their name and gain greater respect and authority in your community.

Perhaps sending out press releases to announce special events held by the business.

The possibilities are endless, and if you’re not comfortable doing all those various services, either you can decide not offer them, or you can find someone to outsource to. You’ll become the center of attention. Done right, the business owner will be happy to recommend you to his friends in the community as well, and the cycle begins again.

The whole point is, you have these skills, and they don’t. They have skills as doctors and accountants and restaurant chefs and hairdressers and plumbers and owners of bars and so much more. They’ll be thrilled to outsource to you and pay you well for what you can do for them, which is to bring more customers in the door.

Most businesses appreciate that a customer is a customer, not caring so much whether it’s a new one or an existing one. You’ll help them keep in touch and maximize the revenue from existing customers, and you’ll do that well.

Good luck, and let me know how you do with this method.

Affiliate Marketing

Many Internet marketers, myself included, started out in perhaps the easiest way possible... by becoming an affiliate for one or more merchants that had products that allowed other to promote.

Well, I say easy, but in reality I had to learn a lot of painful and frustrating lessons along the way, many of which I hope to be able to teach you inside IMIT, so that you don’t have so much pain and frustration.

This particular lesson is more geared to those who aren’t already familiar with what affiliate marketing is all about. If you’ve been an IM’er for a while, you’re probably already familiar with what I’m going to say today, but if not, I think you’ll become very excited with what lies in store for you.

An affiliate is like a salesperson. He or she finds products that would benefit the market that they’re in, and recommends that their readers consider purchasing that or those products. For that referral, they earn a referral, sometimes just a one-off one, but sometimes, they will also earn future commissions from theat same customer that they’ve brought to the merchant.

An affiliate is able to earn income because the merchant is willing to pay part of the purchase price for their products to the affiliate that brings them a customer.

This is done all the time, in all sorts of businesses. Most major corporations have marketing staffs and sales people whose job it is to find customers. They’re paid salaries, and usually commissions as well, based on how much business they bring in.

Of course you’re familiar with department stores and auto dealerships and just about any business that you walk into. Those people who take you from your walk through the door all the way to the cash register are actually sales people, and many of them earn commissions on your purchases, depending on how their salary is structured.

Online businesses have found that recruiting affiliates is a dream come true. They can reward those who bring them customers, but they don’t have to deal with the fact that those who aren’t quite so good at the job don’t have to still be carried on the payroll with a base salary, fringe benefits, payroll taxes, office space, etc.

Affiliates only get paid if they bring in customers who spend money.

So it’s feasible for a big Internet company to have many thousands, perhaps millions, of affiliates, where that wouldn’t be possible otherwise.

Amazon, for example, and perhaps the first online business to set up a major affiliate program, has several million affiliates, and their payout on individual purchases is relatively small (typically from 4% to 10% of the purchase price). Also, their terms are relatively non-affiliate-friendly (they only pay for purchases made from the referred customer within 24 hours).

Still, since Amazon has so much merchandise to offer customers, and since so many people are very comfortable shopping on Amazon, many affiliates just absolutely love promoting their site.

On the other hand, many marketers that sell infoproducts typically pay 50% or more (sometimes 100%), and often track sales from referred customers for life.

When I was starting to create products, I couldn’t understand how someone could pay 100% on a product that they worked long and hard to create, but it’s very common now to do so. The benefit for the product creator is they get to add the person that the affiliate sent them to their email list, as a buyer, which is a very profitable business asset to have.

In fact, I’ve seen instances where sellers pay as much as 200% commissions on the initial sale (yes, that’s not a typo), because they know that once the customer enters their “sales funnel”, they’ll spend much more in the future, on average.

So what does this all have to do with you?

Well, first of all, it means that there never will be a situation where a company that has great products will have “too many” affiliates. They’ll welcome you with open arms, trust me, and if they don’t, there are plenty of alternatives.

That being said, the challenge is, where do you start?

Affiliates who do well typically have a large list of email subscribers, but if you are just starting, you don’t have a large list... yet.

Don’t worry, that’s not the only way to profit as an affiliate, but you do want to keep that in mind, and start building up your own email list if you want to maximize your affiliate income in the future.

In order to do that, you want to set up your own blog, on your own domain, and write content that will soon start attracting readers. You also have to have something that will convince those readers to sign up for your email list, so that means starting to brainstorm topics that you can write about in your niche (which is another decision to make) that will have enough value that people will trust you with their email address.

That also means that you have to sign up with an autoresponder service like Aweber or Getresponse, so that your email subscribers are handled securely and professionally.

So yes, there are costs involved... domain name, hosting, autoresponder service. None of those are overly expensive, but the hosting and autoresponder service are paid each month, so it’s a commitment that you need to make.

After signing up with the autoresponder service, you need to set up what’s called a squeeze page, which is a place for your readers to enter their name and email address, in return for the benefit that you promised (typically a free report or product).

One by one, your list will grow, and as you start building a relationship with the people on your list, they’ll begin (hopefully) to listen to your recommendations about products that you feel are in their best interest.

Rule number one for affiliate marketers: never abuse that trust.

Many make the assumption that the larger a marketer’s list is, the more money they will make from it, but that’s entirely false. I had a pleasant awakening as far as that theory early on in my IM career when I was promoting someone’s product, and there was an affiliate contest to reward the most successful affiliates. In that contest I beat out “gurus” that had hundreds of thousands of people on their list, and I was a virtual unknown and had a very low number of subscribers.

That was the day when my whole mindset changed.

But still, when you have just started building your list, and it’s a very small number (as little as 0), your chance of a large monthly income surge is very limited.

Just remember that every marketer starts with a list size of 0.

Day by day, that number will grow, and so will your income.

Fortunately there are other ways to refer customers to merchants and in this site we’ll cover them, all in good time.

For now, now that I’ve hopefully convinced you that affiliate marketing has merit and that you should consider it, you should be doing several things that you weren’t doing before you learned of this opportunity...

First, you want to start paying attention to products in the marketplace, typically online since that’s where you’ll be marketing, that have affiliate programs. For example, Amazon, which has an amazing assortment of products available.

They’re not the only company, obviously. That hosting company that you signed up with, and that autoresponder service that you joined... they have affiliate programs and will pay you to refer those who trust your recommendation.

Chances are, just about everything that you purchase online will have an affiliate program in place.

So you want to get yourself in a place also where you can take advantage of those programs. I mentioned before that you’ll need to have a domain name, but before that you’ll need to decide on what market you’ll be entering (your niche).

Then you’ll need to select your hosting provider, which will be where your domain actually resides in cyberspace. Then you’ll need to set up the pages on your site. Nowadays most do that with WordPress, and your host will probably have an easy way to install WordPress on your own domain.

Then you’ll need content to start attracting search engines so that people can find you.

You’ll need the autoresponder service where your list will reside, as well as the emails that you write, and you’ll learn through their tutorials (or on Youtube) how to set up your email lists and forms and how to communicate to the people on your list.

You’ll need something to entice people with, to convince them to sign up onto your list, and you’ll need the squeeze page so that they can do just that.

And then you’ll need to keep in touch with those people on a regular basis so that they don’t forget who you are. Those emails will serve to build up the “know, like, and trust” factor of you in their eyes.

Does that sound like a lot? Maybe it is, but as you take step by step, you’ll get to the end sooner that you might expect if you’re reading these words as a total newbie.