Passion Into Profit E-Book

Andy Harrington

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 219

Veröffentlichungsjahr: 2015

Beschreibung

It's time to get paid what you're truly worth

Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a truly marketable asset. 

You've made valuable distinctions because of your passions and have unique empathy and understanding because of your pains. Through this book you will come to understand how other people are ready and willing to pay you money to know what you already know and to do what you can already do.

You don’t need to be qualified, certified or have letters after your name. Your qualification to do this work is your life experiences, your passion for helping others and your determination to make a difference.

Andy Harrington has worked with Richard Branson, Tony Robbins, Robert Kiyosaki, Brian Tracy, Bob Proctor and even Former President of the United States Bill Clinton, and through this book he will show you how to find and shape the message inside of you, and importantly, in such a way that you get paid for sharing your advice.

You will also discover how to:

• Position yourself as an expert so you are seen as an authority.
• Prepare your advice so it's easy for others to follow.
• Package your knowledge into programs, workshops, and books. 
• Promote yourself intelligently so you get paid what you are really worth.
• Perform like a professional with confidence, congruency and charisma.

In his debut book Andy shows you how to harness your experiences and turn them into advice for others whilst becoming a person of influence, impact and inspiration.

“You have incredible untapped potential – residing within yourself – in your own talents and abilities.  This book shows you how to achieve all your goals by focusing on making a difference with what you already have.”

Brian Tracy, Brian Tracy International

Leseprobe

CONTENTS

Cover

Series Page

Title Page

Copyright

Dedication

Preface

Prologue

Chapter 1: Pain into Gain

A Ray of Hope

One of ‘Those’ Moments

A Date with Destiny

A Passion into Profit

The End of a Cycle

Now It's Your Turn

You a Highly Paid Author, Mentor, Coach, Consultant, Speaker or Trainer

Chapter 2: Preparing for a New Economy

The Mentoring Industry

The Most Valuable Real Estate in the World

So What Should You Do?

Chapter 3: Positioning Yourself as an ‘Expert’ Authority

Be a Specialist

Align with Your Audience

Why Should I Listen …?

Chapter 4: Proving Credibility with a Personal Story

Vulnerability Is a Strength

Zero to Hero

Chapter 5: Producing World-class Content

In the Flow, But Not in the Know

Chapter 6: Productizing Your Knowledge

Passion into Big Profits

Products and Services

Packaging the Genie Within

Times Have Changed for Good

Creating Multiple Formats

Chapter 7: Promoting Yourself and Your Services

How Not to Promote Yourself and Your Services

OK, So What Should You Do Instead?

Chapter 8: Performing Like a Professional

Getting in the Zone

Debunking a Myth

Stand and Deliver

Connection and Rapport

Chapter 9: Persuading People to Buy

Pitching to Large Groups of People

Present, Pitch and Grow Rich

The Industry Has Changed

Chapter 10: Powering Up Your Personality

Get Creative, Get Playful

Time to Return Home

What Got You Here Won't Get You There

Next Steps

About Andy Harrington

Acknowledgements

End User License Agreement

Guide

Cover

Table of Contents

Begin Reading

Chapter 1

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“Why are you trying so hard to fit in … … when you were born to stand out?”

‘Inspiring stories, proven principles, and powerful insights all in one amazing book that will change your personal, professional and financial destiny.’

Dr John Demartini, Star of The Secret and International Bestselling Author of The Values Factor: The Secret to Creating an Inspiring and Fulfilling Life

‘Every now and again a book comes along that changes the game. This is one such book. Read it and apply its principles and your levels of fulfilment and personal income will dramatically increase.’

Sháá Wasmund MBE, Sunday Times Bestselling Author, Stop Thinking Start Doing

‘In the information age ordinary people are amassing fortunes and making a positive difference sharing their knowledge and knowhow with the world. Your life lessons are valuable and this book will show you how to monetize them.’

Kevin Green, Star of The Secret MillionaireKevinGreen.co.uk

‘This book will seriously increase your ability to impact, inspire, influence and make a much bigger income…!’

Raymond Aaron, New York Times Bestselling Author

‘After implementing Andy's strategies I now have people going crazy for my message and lining up to buy my products and services.’

James Lavers, JamesLavers.com

‘Since following the ideas in this book I now make $10,000 to $30,000 per hour sharing my knowledge about social media.’

Paul O'Mahony, PaulOMahony.com

‘Applying the tactics taught in this book I pulled in £468,000 in sales from just one single presentation, not bad for someone who previously worked for British Telecom.’

Simon Coulson, InternetBusinessSchool.com

‘Before I met Andy Harrington I couldn't even hold a microphone, but now I have been invited to speak and share my knowledge all over the world it's been amazing.’

Mili Ponce, Social Media Expert

‘Andy Harrington is the master of communication – he teaches not only what to say but how to say it as well. I launched my own “how to” information product online and made sales of $1,000,000 in just the first 24hrs. The information in this book might just help you do the same.’

Chris Farrell, ChrisFarrell.com

‘Andy Harrington is the expert for experts, or those wanting to become experts and share their knowledge and knowhow with the world. This book gives an indispensible guide to carving out a successful career in the lucrative mentoring industry.’

Nick James and Dan Bradbury, BusinessGrowthSystems.co.uk

Andy Harrington is one of the best if not the best in the business at helping you to make a full on career sharing your expertise from the stage. His advice has helped me immensely – in fact last weekend I did two presentations and did over £55,000 in sales.

Rob Moore, ProgressiveProperty.com

I've been in the expert business for over 5 years but only recently my results have been incredible, all because I worked with Andy. His strategies, his coaching, his ideas enabled me to quadruple my results, and gain a 400% increase in business.

Daniel Wagner, Author of Expert Success

Passion into Profit

How to Make Big Money from Who You Are and What You Know

Andy Harrington

This edition first published 2015

© 2015 Jet Set Speaker Ltd

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ISBN 978-0-857-08616-7 (paperback)

ISBN 978-0-857-08614-3 (ebk) ISBN 978-0-857-08615-0 (ebk)

Dedication

For Beckie

Preface

This book is based on nine fundamental truths.

Truth no 1

The knowledge, knowhow and experience you have acquired to date are valuable assets. There are people in the world right now that are willing to pay money to learn how to do what you can already do and know what you already know.

Truth no 2

Everything that has happened in your life, good or bad, has happened for a reason. Your experiences have gifted you a unique empathy with people who face what you faced. Now you are perfectly positioned to give something back to them and be a source of information and inspiration.

Truth no 3

If you have overcome the pain of failure, rejection or loss in your personal or professional life, you will have learned valuable lessons. These lessons can be ‘packaged’ into helpful advice in the forms of articles, posts, blogs, books, home study programmes, podcasts, online videos, webinars and workshops.

Truth no 4

There are an ever-growing number of advisors, consultants, coaches, therapists, practitioners, mentors, experts, speakers, trainers and seminar leaders who are rapidly transforming from a total unknown to an expert, from an expert to an authority and from an authority to a celebrity in their industry or niche.

Truth no 5

The world has changed. You no longer need to be skilled and experienced and forever allowing an employer to capitalize on that knowledge and wisdom while you get paid a fraction of what they are making out of you.

Truth no 6

You are living in the information age, where it is possible to deliver and sell your knowhow and expertise online, on a stage, or on the small screen of your computer through email, social media and your website.

Truth no 7

You can reach thousands if not millions of people with your advice and ‘how to’ information, and make thousands if not millions in revenue helping other people to get ahead or overcome a personal or professional problem.

Truth no 8

You don't need to be qualified, certified, or have letters after your name. Your qualifications are your life experiences, your passion for helping others and your determination to make a difference.

Truth no 9

You can do this, even if right now you're not sure how. In this book I will show you step-by-step what to do and how to do it from a standing start.

If any of these truths have resonated with you and if you haven't done so already, please invest in this book and I will reveal to you how to turn a passion into profit.

Andy Harrington

But before we begin our journey together, there is something I think you ought to know …

Prologue

It's November 2012 and even though I am standing at the back of the ballroom of the Grosvenor House Hotel, London, it's clear for all to see he's larger than life. I can't believe he's here. I've been waiting for this moment for ten years. I've dreamt about it, and even had nightmares. This is my chance.

I scan the environment. I'm weighing up my options. On the stage is the diminutive comedian Ruby Wax. The stage is flanked on both sides by four US Secret Service agents in their pristine black suits. I chuckle to myself. I can't help thinking that this looks like a scene from a Hollywood blockbuster.

‘Ladies and gentlemen.’ My momentary lapse of concentration is broken by Ruby Wax's nasal accent. ‘Please welcome to the stage the former President of the United States of America, Bill Clinton.’

The 300-strong audience rises to its feet, applauding enthusiastically. But I'm not one of them. My mind is on more important things. Don't get me wrong – I admire Bill Clinton's humanitarian work, but this is my chance to end something that began ten years earlier. If I take my chance, this will be the end of an era.

I take a deep breath to calm my nerves but my self-talk is in overdrive …

‘Maybe I should just go home to Beckie and forget this whole thing?’ But I quickly chastise myself for even thinking it. ‘No, Andy – you've planned for this moment far too long to back out now!’

I'm staring, focused on one guest of honour at the top table, and I resolve that this is the day to do it. All eyes and ears are with Clinton. But not mine.

My mind wanders back to 11 years earlier at the law courts of the Old Bailey in London, where this all started.

Chapter 1Pain into Gain

It's November 2001. I'm sitting in the viewing gallery of Court No. 4, and if you were sitting next to me you would have been looking down on the old wooden panels and the officious-looking people wearing capes and wigs. I can't help but feel intimidated by the gravitas of the room.

As I look down on the accused, the relative safety of the gallery is shattered as he looks up at us and secretly makes a cut-throat gesture that sends a shiver down my spine.

In the dock is a small, boyish-looking girl in her early 20s with short, dark hair giving evidence. Her chin is on her chest. She's just been cross-examined and it's not gone well. After a few moments that seem like eternity, her own counsel asks her one final question.

‘Is there anything you would like to add yourself?’

The young girl grips the rail tighter. She's visibly shaking but there is a determined steeliness to her voice. She looks up and addresses the accused directly.

‘I'm going to say something to you now that I didn't have the courage to say before.’ There is a hushed silence in the courtroom.

‘NO!

‘No longer am I going to believe it was my fault, no longer am I going to keep your secret. It's over. It doesn't matter what the verdict is – the truth is out.’

We hadn't been together for long but she had confided in me and this is where it had taken us. Over the next few days the case swung one way and then the other, depending on who was giving evidence. I cannot even begin to imagine how tough it must have been for her to wait for the outcome, but come it did.

‘Would the foreman please rise?’ asked the clerk of the court in an overly officious voice. ‘Do you find the defendant guilty or not guilty?’

I looked up to the gods. ‘Please don't let the last few years of struggle be for nothing.’

The verdict came: ‘Guilty.’

The wave of relief was overwhelming; my legs were still shaking as the adrenaline slowly started to leave my body.

But let me ask you this: have you ever struggled for something for so long and finally succeeded and reached the summit? Only for you to realize it's not the summit, and that there's a whole new mountain to climb?

That's what happened to us.

Over the next few weeks she became withdrawn and unresponsive. She would sit for hours on end staring up at the ceiling, not talking, just staring into space. She barely ate anything and I was freaking out, not knowing what to do. At this point I was running a successful recruitment company that was doing really well and had generated revenue of £21,000,000. But all the money in the world didn't help, because I didn't know what to do with it!

Out of desperation I checked her into the Priory, a mental health hospital. I was all out of ideas.

I remember looking at the consultant, hoping he had a magic answer. ‘Mr Harrington, she is clinically depressed. We are going to give her some tablets to restore her chemical imbalance. She will need to be admitted.’

I think I knew intrinsically that tablets were not the answer – but frankly, at this point, I was willing to try anything.

Fast-forward six weeks and although she has now started speaking again, she was also trashing her room on a regular basis, smoking and in one almighty mess. It was beginning to dawn on me just how lost we both were.

A Ray of Hope

One night, after visiting her in hospital, I came home and slumped down on the couch. I switched on late-night TV and surfed through the channels, hoping to find something to occupy my mind so I could drift off to sleep.

After a few moments I am glued to the TV screen, I'm feeling a tinge of hope. It was an infomercial by Tony Robbins, the American motivational guru. His message was clear: you can master your own destiny. I hear of his work with celebrities like Andre Agassi, but also ordinary people who have attended his events and had life-changing breakthroughs in their businesses and their private lives. People who had been stuck for years had seemingly magically transformed their circumstances. They seemed like genuine people, too – not weird or funky, but solid, dependable types.

I'm naturally sceptical as I call the freephone number.

‘Thank you for calling the Anthony Robbins Companies. Marshonda Henderson here, how may I assist you?’

Marshonda's incredible gift of the gab convinces me to enrol in the Mastery University programme, which is tens of thousands of dollars'-worth of investment.

‘What have I got to lose?’ I ask myself, and resolve – against all medical advice – to check her out of the Priory Hospital.

A few weeks later, if you had travelled with us, you would have flown to the Orange County Convention Centre in Florida. We had front row seats at Robbins' Unleash the Power Within event. It promised us major breakthroughs, and boy do we need something. I feel like it's my last throw of the dice.

Tony Robbins hits the stage and begins by telling all 5,000 of us that we have the power to change and that later that night we will be walking across hot coals as proof of our power. She is joining in, but I can see she is only going through the motions. I get a sense that her problems are too deeply ingrained for any lasting real change to occur.

‘I'm looking for someone who's depressed,’ Tony asks the audience. Instinctively, without thinking, I raise her arm. My heart is racing.

One of ‘Those’ Moments

As ‘luck’ would have it, out of those 5,000 people, Tony Robbins chose her to work with one on one. Now picture the scene: the auditorium is huge, with giant screens at the front of the room on either side. There are cameras onstage now, trained on both of us, to capture every nuance of this interaction.

I swallow hard and hope Robbins knows what he's doing.

‘So you're depressed? Why are you depressed? Tell me about it,’ Robbins commands.

Within a few moments she is tearful, rocking back and forth on her chair in the foetal position, and she's starting to become withdrawn and unresponsive.

‘What the hell? How's this going to help?’ I'm thinking.

Then he asks her something that totally surprised me. ‘Have you ever had an explosive orgasm?’

‘Huh?’ she asks, incredulously.

‘I'm just curious. Have you ever had an explosive orgasm?’ he asked again.

‘I can't tell you that!’ she said coyly. The audience laughs.

‘Well you just told 5,000 people about this depressing episode. Why not tell us about this joyful one?’

She's stumped, and looks confused. Robbins calls on help from the audience.

‘Ladies and gentleman, can she tell us about this experience – yes or no?’

Five thousand people respond as one with ‘Yes!’ and clap enthusiastically.

Robbins asks, ‘Can you think about that time now? Go back to that time and see what you saw, hear what you heard and feel what you felt.’

She closes her eyes and begins to associate back to the experience. It starts to resemble the scene from the movie When Harry Met Sally where Sally (played by Meg Ryan) has a full-blown orgasm in a café.

The crowd cheers her on and it starts to build up – and I mean really build up, if you know what I mean. She is flushed in the face and making quite a sound through the microphone she's holding. Now remember, there are cameras onstage looking at us, so the whole audience can see on the big screens what is taking place. You should have seen the look on my face. All I remember thinking was ... ‘I haven't seen this before!’

This one seminar changed her life. She was totally stuck but came to realize through this intervention that she had the power to choose her emotions depending on what she focused on and the meaning she gave to what happened to her.

I remember thinking, ‘I'm so grateful, but what a shame we had to travel internationally to resolve this. And why, when I looked for answers, was I told that tablets were the answer?’

And then, as gentle as a whisper at the back of my mind, I thought, ‘Maybe that's why you're here, Andy? Maybe it's meant to be you up there on stage too?’

I was inspired. I wanted to do something similar to Tony Robbins. I wanted to know what he knew and inspire others to make changes in their lives too. But then another thought crept in my mind: ‘Don't be ridiculous, Andy. Who's going to listen to you?’

Have YOU ever had a dream, but it just seemed too big? It seems so far away from your starting point that you give up before you've even started?

I told myself to forget about it and stop dreaming. That is, until another Tony Robbins seminar a few months later.

A Date with Destiny

It's the final day of the Date with Destiny event in Hilton Head Island, South Carolina. We are asked to pair up with a stranger and look directly into their eyes and become really present for them.

This is difficult for me, and I'm a bit slow in finding a partner. It soon becomes apparent everyone has a partner other than me. There are 5,000 people in the room, but I can only see one other person that doesn't have a partner…

Tony Robbins.

Now picture the scene. I'm in Row 16 of around 100 rows of seating. There are security guards all around the stage stopping idiots like me from getting too close to Tony. However, I'm on a mission, and when some guards are distracted I get Tony's attention and motion to him to be my partner. To my complete surprise, he agrees. I proceed to spend five minutes with Tony Robbins that changes the entire direction of my life.

Now I don't know if he remembered I was the partner of the person he had helped, but I looked at him and I was so grateful for what he had done – for all the skill he had, the knowledge he had and the marketing efforts that reached out to me through TV. Tears were pouring from my eyes and to my astonishment I noticed tears rolling down his cheeks, too.

In that moment, I made a life-changing decision. I resolved that even though I was not an expert in any field – not a speaker, an author or a coach – I would learn what I could and seek to help those who like us needed inspiration.

I also secretly dreamt that one day I might share the stage with Tony Robbins.

A Passion into Profit

It's been almost ten years since the moment I looked into Tony Robbins' eyes and made a life-changing decision to embark on a new career. It's now July 2011.

I'm standing backstage. I can hear the faint murmur of the 9,000 people in the audience as I wait in the holding area of the ExCeL Exhibition Centre in London. I'm not nervous. Having already spoken at the London O2 Arena to 8,500 people a few months before, I'm more than ready.

I take a moment to reflect over the past decade. My first training company had actually failed, but I'd picked myself up and built a very successful one from the hard-knock lessons I had learned.

I think of my Mum, who looked after me when I felt suicidal after I discovered a long-term partner had cheated on me and left me at my lowest point in my life, both financially and emotionally.