Pinterest as a Marketing Tool E-Book

B. Vincent

• Herausgeber: RWG Publishing
• Kategorie: Fachliteratur
• Sprache: Englisch

Veröffentlichungsjahr: 2022

Beschreibung

Why You Should Use Pinterest to Market Your Business Due to the sheer number of social media sites available, most business owners focus their time and attention on one or two. When considering which sites to use to promote and market your business, don't overlook Pinterest's visually compelling Pins and Boards. There are several notable ways in which Pinterest differs from other social networking platforms. While you can "follow" other users and they can "follow" you, this is not a social network. Rather than that, it's about providing rapid access to compelling visual imagery and instructive Pins on virtually any subject. These Pins can then be saved to a user's own boards for easy access in the future. Any user can view another user's Pins by searching for the category or term associated with the Pin. While each Pin may have some text or even a URL, the purpose is not to convey the "here's where I am or what I'm doing" information seen on the majority of social networking networks. Rather than that, a pertinent comment on the message and what it represents is acceptable. Most crucially, unlike Facebook and Twitter, where your updates are rarely visible for longer than five days (or a few hours), Pins can be visible in search results eternally.
 
Still Not Convinced? Consider the Following Statistics. If you're tempted to continue with the major players, such as Facebook and Twitter, hold off on dismissing Pinterest until you examine the facts. To begin, let's discuss the sheer number of your potential audience. Pinterest has a mind-boggling 150 million active users. Yes, you read that correctly. 70 million of those are in the United States, while 80 million live elsewhere. As could be predicted, Pinterest activity is enormous. There are about 75 billion Pins on over a billion public and private user boards. Each day, almost 2 billion shopping pins are shared. 87 percent of users make purchases as a result of viewing products or services on Pinterest, and 93 percent use it with the primary objective of making a purchase (online or offline), making Pinterest a no-brainer platform for companies looking to offer goods and services to a shopping-oriented audience. And 72% of users make offline purchases based on Pinterest content. As a result, it is not solely a goldmine for internet enterprises. The average Pinterest user session lasts slightly more than 14 minutes, which is rather amazing when compared to the majority of other social media networks. Every day, 14 million rich pin articles are published, and Pinterest accounts for an astounding 5% of all web traffic. Because 80 percent of Pinterest users visit the site via a mobile device, mobile marketing and mobile-friendly content are critical here, and because two out of every three pins are shared by businesses or brands, you're up against some stiff competition. Oh, and if you're in the culinary specialty, you're in luck: Pinterest has almost 1.7 billion recipes.
 

Leseprobe

Pinterest as a Marketing Tool

B. Vincent

Published by RWG Publishing, 2022.

While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.

PINTEREST AS A MARKETING TOOL

First edition. January 14, 2022.

Copyright © 2022 B. Vincent.

Written by B. Vincent.

10 9 8 7 6 5 4 3 2 1

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Pinterest as a Marketing Tool

Table of Contents

Title Page

Copyright Page

Also By B. Vincent

Pinterest as a Marketing Tool

Introduction

MARKETING OBJECTIVES FOR PINTEREST

How to Begin on Pinterest

Content Ideas & Best Practices for Pinterest

Battle Strategy

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Also By B. Vincent

About the Publisher

All rights reserved. CONCERNING YOUR RIGHTS: This eBook is for personal use only. It excludes all other rights. IMPORTANT LEGAL NOTICE: This book is protected by international copyright law and may not be copied, reproduced, distributed, or used to generate derivative works without the full consent of the publisher. The publisher retains complete ownership of this work. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information contained within is error-free; however, the author/publisher/reseller accepts no responsibility for errors, omissions, or contrary interpretations of the subject matter contained herein and makes no warranty or representation at any time that the contents within are accurate due to the rapidly changing natural environment. Any perceived slights directed on specific individuals, groups of people, or organizations are unintentional. This book is intended to educate, and no assurances of income, sales, or results are suggested. As a result, the publisher/author/reseller/distributor cannot be held liable for any negative results you may obtain from using the strategies or following the directions outlined in this book. Any product, website, or company name referenced in this report is a trademark or copyright property of its respective owners. They are not related or affiliated in any way with the author/publisher/reseller/distributor. Neither does the linked product, website, or corporation encourage, sponsor, or approve this product.

DISCLAIMER OF AFFILIATE/COMPENSATION: Unless otherwise specified, you should assume that any links in this book are affiliate links, which means that the author/publisher/reseller/distributor will earn a commission if you click on them and purchase the product/service described in this book. However, the author/publisher/reseller/distributor expressly disclaims all obligation for your interactions with such websites/products. You should conduct extensive research before to purchasing any of the products or services listed. This concludes the license agreement. Any disagreements or matters not addressed in this agreement are at the publisher's sole discretion.

Introduction

Why You Should Use Pinterest to Market Your Business Due to the sheer number of social media sites available, most business owners focus their time and attention on one or two. When considering which sites to use to promote and market your business, don't overlook Pinterest's visually compelling Pins and Boards. There are several notable ways in which Pinterest differs from other social networking platforms. While you can "follow" other users and they can "follow" you, this is not a social network. Rather than that, it's about providing rapid access to compelling visual imagery and instructive Pins on virtually any subject. These Pins can then be saved to a user's own boards for easy access in the future. Any user can view another user's Pins by searching for the category or term associated with the Pin. While each Pin may have some text or even a URL, the purpose is not to convey the "here's where I am or what I'm doing" information seen on the majority of social networking networks. Rather than that, a pertinent comment on the message and what it represents is acceptable. Most crucially, unlike Facebook and Twitter, where your updates are rarely visible for longer than five days (or a few hours), Pins can be visible in search results eternally.