Strategic Analysis of eBay E-Book

Martin Lüthge

• Herausgeber: GRIN Verlag
• Sprache: Englisch

Veröffentlichungsjahr: 2004

Beschreibung

Master's Thesis from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0 (A), Berlin School of Economics (MBA - International and European Management), course: International Strategic Management, language: English, abstract: In the middle of the 90’s, the importance of the Internet increased significantly. Due to the prognosticated prospects and expectations of the Internet, it did not need a long time until innumerable companies with business models focused on the Internet were established. Only few of these Internet business models have reached an international size or work profitable so far. However, one of the companies, which reached theses objectives, is eBay. Within this strategy paper, the development of the enterprise and the strategic figures are identified, analysed and evaluated. Furthermore, an evaluation of the environment, the market, the competition as well as financial indices was conducted, in order to evaluate the development potentials as well as the future chances and risks of the company.