Summary of Say More by Jen Psaki: Lessons from Work, the White House, and the World E-Book
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Lessons from Work, the White House, and the World
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Summary of
Say More
A
Summary of Jen Psaki’s book
Lessons from Work, the White House, and the World
GP SUMMARY
Summary of Say More by Jen Psaki: Lessons from Work, the White House, and the World
By GP SUMMARY© 2024, GP SUMMARY.
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Please note that this book contains a summary of the original content, which is a condensation of the key ideas and information found in the original book. Therefore, it is recommended to read the original book for a comprehensive and detailed understanding of the topics discussed. This summary is provided for informational purposes only and is not intended to infringe upon the intellectual property rights of the original book.
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First Press Briefing
On January 20, 2021, the White House press secretary began her job at the National Zoo as a security precaution following the January 6 attack on the Capitol. The team had to meet on-site and take buses to their new office, which was located at the National Zoo. The press secretary had never attended a press briefing on Inauguration Day before, and they were preparing for it.
The press secretary and Biden's senior advisors were locked out until 12:00 p.m., with the COVID-19 pandemic still raging. They had been practicing briefings over Zoom due to security precautions downtown. The press secretary's role was to provide information to the White House press corps so they could report on the work of the president and the White House to the public.
After disembarking from the zoo buses, the press secretary had a meeting in the Oval Office with a group of the president's senior advisors to discuss how to characterize the events of that day in her evening briefing. One of the most important early tasks was to establish credibility by conveying that she had a connection with the president and would be engaging with him on a daily basis.
During the briefing, the press secretary asked President Biden if he had read the traditional letter that the departing president leaves behind. He deemed the letter generous and gracious, and the press secretary had to describe his thoughts on the private letter respectfully but not suggest a warm relationship. Describing any action, even the writing of a letter, by the former president who had clearly sparked an insurrection felt far too generous to all of them.
Jen Psaki, a former White House press secretary, prepared for her first briefing at the White House, which was being aired live by many networks. The briefing focused on sharing accurate information with the American people, and the speaker aimed to deliver on this commitment. The briefing lasted 31 minutes, and the speaker felt a rush of adrenaline and relief after it.
The New York Times headline about the briefing signaled that Psaki had done what she set out to do: "Jen Psaki's Debut: No Attacks, No Lectures, No Crowd Size Fixation." This experience highlights the importance of effective communication in various life experiences, such as parent-teacher conferences, coworker encouragement, and State of the Union addresses.
Becoming a strong communicator requires being open to making mistakes, improving after making mistakes, listening to feedback, and practicing. Psaki's career in politics began when she moved to Des Moines to work for the Iowa Democratic Party. Over the years, she has learned that knowing your audience is almost as important as knowing your material, that complex conversations are best approached head-on, that speaking across different beliefs requires grace, tact, and a willingness to give up the fantasy of "winning" in favor of understanding, that the ability to both give and receive feedback is rarer than you think, and that really listening doesn't mean just sitting back and waiting for what you want to hear.
The author shares her experience in communication, observing others and learning from various sources. She has learned from experts in high-stress, high-profile jobs and from people who have never worked in government or media. The lessons from her experiences are surprisingly similar, and she has had to communicate to the American public and explain to a toddler why he should give up his pacifier.
However, the author warns that much of the advice in this book runs counter to the ways we tend to interact in the present moment. With the rise of social media, the pandemic, and conflict resolution, our communication skills have deteriorated. People prefer to text instead of talk, and the most powerful conversations happen in person.
The author's experiences vary, as she has had to communicate with hostile reporters, high-ranking officials, colleagues, and family members. Working in politics and government also requires dealing with volatile topics and personalities. Successful communication is an ongoing process with many moving parts, but there are some constants. In every conversation, the author emphasizes that you and the people you are engaging with have a common goal: to leave the encounter feeling better than you started, to make yourself heard, and to hear others in return.
The book is not just about how to communicate publicly, but also about how to say more in conversations with family, friends, colleagues, and people with whom you disagree.
Remember When That Nice Man Won the Election?
In 2002, the author found themselves working in the admissions office at a for-profit art school and decided to pursue a career in politics. They had interned for Nancy Jacobson, then the national finance director for Senator Evan Bayh from Indiana, and later began volunteering for the Arlington Democratic Party. After a few years, an older staer suggested they join a campaign, and the author quit their job and signed up for a training program to match them with a campaign.
The author was tasked with door knocking and phone banking, going from house to house to talk to potential voters about issues they cared about and what might convince them to cast their vote for a Democrat in the upcoming election. They were given lists of residents and their voting records, which helped them understand potential voters' opinions on specific issues or candidates. The author learned the importance of knowing their audience and adapting their message on the fly.
Another part of their job was candidate tracking, which involved showing up at events of Republicans running for office and videotaping them. The author had a crush on Mark Daley, the communications director for the Iowa Democratic Party, and was fascinated by the role journalists played in shaping public opinion. They decided to shadow him for a few days and learned a lot, including that they wanted their next campaign job to be on the press team.
In summary, the author's experience in politics and the importance of understanding one's audience and communication strategy played a significant role in shaping their career.
The author recounts their experience in the 2004 presidential campaign and how they initially learned the importance of knowing their audience. They emphasize the need to identify your target audience, craft your message, and lower any barriers to engagement.
Identifying your audience is crucial for effective communication, especially in one-on-one situations. However, it can be challenging when there isn't a clear yes or no answer, as solutions or compromises might have to fit different groups and priorities.
