7,99 €
This ebook will guide you through international commerce from the very first steps. You will learn how to write a business letter, memo or executive summary. You will read texts in economics and business; summarize them; express your opinion in a professional manner. You will learn the terminology which characterize meetins and negotiations; presentations and telephoning. You will also get a good grasp of international transport documents and payment, as well as credit insurance. By the end of this book, you will be capable of expressing yourself in a professional manner in any business environment at B2 level.
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The author: Patrizia Giampieri is a teacher of English as a second language. She is an adjunct professor of English for the University of Camerino (Italy) and a Cambridge Speaking Examiner. She has been teaching business English at academic level since 2014.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Veröffentlichungsjahr: 2022
A HANDBOOK OF
INTERNATIONAL COMMERCE
Table of Contents
INTRODUCTION
1.THE BUSINESS WORLD
1.1 BUSINESS ORGANIZATIONS
1.1.1 “Who's Who” in a Company
EXERCISE : WHO'S WHO
1.2 THE STOCK EXCHANGE
1. Stock Exchange Terminology
EXERCISE: THE STOCK EXCHANGE
1.3 TRADE AND COMMERCE
EXERCISE: TRADE AND COMMERCE
1.3.1 Sales Conditions
1.3.1.1 INCOTERMS
EXERCISE ON INCOTERMS
1.3.1.2 Quality Claims
EXERCISE ON A PROFORMA INVOICE
1.3.2 Payment in Foreign Trade
EXERCISE ON METHODS OF PAYMENT
1.3.2.1 Credit Insurance
EXERCISE ON CREDIT INSURANCE
1.3.3 Import-Export Documents
EXERCISES ON COMMERCIAL INVOICES
EXERCISE ON A CERTIFICATE OF ORIGIN
1.3.4 Transportation
EXERCISE ON TRANSPORTATION: SHIPPING FOODSTUFF
1.3.4.1 Transport Documents
EXERCISE ON TRANSPORTATION AND TRANSPORT DOCUMENTS
EXERCISE ON A CMR
EXERCISE ON A CERTIFICATE OF FUMIGATION
EXERCISES ON A LETTER OF CREDIT
1.3.4.2 Dealing with transport complaints
EXERCISE: GETTING ORGANIZED FOR THE SHIPMENT OF GOODS
1.4 EXHIBITIONS AND TRADE FAIRS
EXERCISE: GETTING READY FOR AN IMPORTANT EXHIBITION
EXERCISE: THINGS TO BE DONE WHEN PARTICIPATING IN A TRADE FAIR
1.5 LOGISTICS
KEYS TO CHAPTER EXERCISES
PART I
2.BUSINESS PRESENTATIONS
2.1 INTRODUCTIONS
EXERCISE: INTRODUCTORY SPEECH
2.2 PRESENTATIONS
2.2.1. Behaviour
EXERCISE: PRESENTATION PHRASES
- Politeness
EXERCISE: WHERE IS POLITENESS?
-Online Presentations
2.2.2. Linking Words
2.2.3. Business Presentation Terminology with Sample Phrases
Business Presentation Sequencing with Sample Phrases
Prepositions with Sample Phrases
Business Presentation Verbs
Impersonal Verbs
Frequently Mistaken Verbs
False Friends
EXERCISE: SALES TREND ANALYSIS
EXERCISE: A NEW PRODUCTION PLANT
2.2.4. Graphs and Terminology
- Types of Graphs
- Verbs which Describe Trends
- Adverbs
- Verbs which Describe a Change
EXERCISE: TRANSLATION OF BUSINESS PRESENTATION PHRASES
EXERCISE: THE FTSE
EXERCISE: FINANCIAL INDICATOR ANALYSIS
- Small glossary on apparently similar words
EXERCISE: COMPARING DATA
EXERCISE: DESCRIBING A GRAPH
EXERCISE: DESCRIBING CHANGES
EXERCISES ON WORDS FOLLOWED BY PARTICLES
2.2.5. Technical Equipment
EXERCISES ON A SLIDE PRESENTATION
KEYS TO CHAPTER EXERCISES
3.BUSINESS MEETINGS & NEGOTIATIONS
3.1 BUSINESS MEETINGS
3.1.1 Informal Meetings
3.1.2 Formal Meetings
3.1.3 Business Meeting Terminology
1. Business Meeting Verbs with Sample Phrases
MEETING MANNERS
2. Business Meeting Terminology with Sample Phrases
3. Online Meeting Terminology
EXERCISE: INVESTING IN ADVERTISING
EXERCISE: ADVERBS
EXERCISE: TRANSLATION OF A MEETING SAMPLE
EXERCISE:MEETING THE MANAGING DIRECTOR AND THE PROD.MANAGER
EXERCISE:PLAYING THE ROLE
3.1.4 Meeting Minutes
3.1.4.1 Meeting Minutes Verbs
EXERCISE : MEETING MINUTES TERMINOLOGY
EXERCISE: MEETING MINUTES VERBS: FILL IN THE BLANKS
EXERCISE: WRITE THE MEETING MINUTES
KEYS TO CHAPTER EXERCISES
3.2 BUSINESS NEGOTIATIONS
3.2.1 Negotiation Phases
preparatory phase
negotiating
concluding and summarizing
negotiation over
3.2.1.1 Business Negotiation Note Taking
3.2.2 Negotiation Terminology
1. Business Negotiation Terminology by Topics
EXERCISE: SUMMING UP A NEGOTIATION
EXERCISE: NEGOTIATING PRICES AND DELIVERY TERMS
3.2.3 Conflict
3.2.3.1 Conflict Negotiation Terminology
1. Business Conflict Terminology by Phases
EXERCISE: NEGOTIATIONS WITH A TRADE UNION REPRESENTATIVE
EXERCISE: NEGOTIATING PAYMENT TERMS
KEYS TO CHAPTER EXERCISES
4.BUSINESS TELEPHONING
4.1 TELEPHONE TERMINOLOGY
1.Business Telephoning Terminology by Call Phases
4.1.1 Phone Dialogue Samples
EXERCISE: PHONING ABOUT A MEETING
EXERCISE: PHONING TO SCHEDULE A VISIT
EXERCISE: PHONING TO INFORM ABOUT A TRADE FAIR
EXERCISE:PHONING CUSTOMERS TO COMMUNICATE A PRICE INCREASE
4.2 VIDEO CALLS
4.3 ADVANCED TELEPHONE SKILLS
1.Caller’s Complaints
2.Problem Solving Over The Phone
EXERCISE : DEALING WITH AN ANGRY CUSTOMER
EXERCISE : PLAYING THE ANGRY CUSTOMER
4.4 TELEPHONE CUSTOMER CARE
4.4.1 Customer Care Terminology
1.Telephone Customer Care Phrases
EXERCISE : SAMPLE SITUATIONS
EXERCISE: CUSTOMER CARE IN NORTH AMERICA
KEYS TO CHAPTER EXERCISES
PART II
5.BUSINESS WRITING & READING COMPREHENSION
5.1 WRITING BUSINESS DOCUMENTS
5.1.1 Writing Emails
5.1.1.1 Email Layout
5.1.1.2 Email Terminology
EXERCISE: A BAD EXAMPLE OF EMAIL
EXERCISES ON REAL EMAILS
EXERCISE ON A SPAM MESSAGE
5.1.2 Circular Letters
EXERCISE: CIRCULAR LETTER
EXERCISE: WRITING A REFUSAL TO A CIRCULAR LETTER
5.1.3 Memos
EXERCISE: LEAVING A MEMO
5.1.4 Reports
EXERCISE: EXECUTIVE SUMMARY
EXERCISE: CHANGE TO FLEXIBLE WORKING HOURS FOR OFFICE PERSONNEL
KEYS TO CHAPTER EXERCISES
5.2 BUSINESS LETTERS
5.2.1 Layout of a Business Letter
5.2.2 Body of a Business Letter
1. Business Letter Sample Phrases
5.2.3 Examples of formal Business Letters
EXERCISES ON BUSINESS LETTERS
BUSINESS LETTER PHRASES
KEYS TO CHAPTER EXERCISES
5.3 WRITING JOB APPLICATIONS
5.3.1 Layout of a Letter of Presentation (or Cover Letter)
5.3.2 Cover Letter Contents
5.3.2.1 Cover Letter DO’s and DON’Ts
1. Cover Letter Terminology
2. Glossary for Students
EXERCISE: WHAT'S WRONG WITH THIS LETTER OF APPLICATION?
EXERCISE: APPLICATION LETTER – FILL IN THE BLANKS
EXERCISE: MATCH BUSINESS WORDS WITH DEFINITIONS
EXERCISE: REPLYING TO JOB ADVERTISEMENTS
KEYS TO CHAPTER EXERCISES
5.4 READING BUSINESS TOPICS
5.4.1 Reading
EXERCISE: IT NEWSPAPER ARTICLE
EXERCISE: IN YOUR OWN WORDS..
EXERCISE: THE COVID-19 RECESSION
EXERCISE: THE EFFECTS OF THE PANDEMIC
EXERCISE: BREXIT
EXERCISE: UNDERSTANDING TEXTS ABOUT EUROPEAN MATTERS
EXERCISE: THE FINANCIAL CRISIS
EXERCISE: NEWSPAPER ARTICLE ON ECONOMICS
EXERCISE: NEWSPAPER ARTICLE ON EMPLOYMENT
KEYS TO CHAPTER EXERCISES
5.5 WRITING BUSINESS TEXTS
5.5.1 Writing Business Texts
EXERCISE: EXPLAINING CONTENTS CLEARLY
EXERCISE: ENDING A TEXT
EXERCISE: REPORTING
5.5.2 Company Profiles
EXERCISE: GLOSSARY ON COMPANY PROFILES
EXERCISE: WRITING A COMPANY PROFILE
5.5.3 Catalogues (product description)
EXERCISE: TRANSLATION OF A PRODUCT DESCRIPTION
EXERCISE: WRITING A PRODUCT DESCRIPTION
5.5.4 Press Releases
EXERCISE: READING A PRESS RELEASE
EXERCICE: WRITING A PRESS RELEASE
5.5.5 Company's AD
EXERCISE: UNDERSTANDING AVERTISEMENTS
EXERCISE: ANALYSING AVERTISEMENTS
EXERCISE: WRITING AVERTISEMENTS
KEYS TO CHAPTER EXERCISES
6.GRAMMAR REVIEW
Pronunciation of frequent business words
English Word Stress Rules
What's the difference between..
(
commonly mistaken verbs, nouns, adjectives
)
Common Verbs + Particles
Phrasal Verbs
Countable or uncountable nouns?
Modal Verbs: brief review
Reported Speech basic rules
False Friends: some examples
Word Order
Words or Verbs with similar meanings
Articles before a Percentage
Apostrophe, Possessive Vs Compound Words
Expressing Hope or Wait
BE – AE different spelling, different words
Abbreviations of Latin Origins
Use of the Definite Article
Punctuation Rules