AI-Powered Marketing E-Book

Jim Stephens

• Herausgeber: RWG Publishing
• Kategorie: Fachliteratur
• Sprache: Englisch

Veröffentlichungsjahr: 2023

Beschreibung

Being smart about business means knowing what to expect. That means thinking ahead and preparing for the inevitable changes that will affect the way business is done. This allows businesses to be resilient and thrive in a changing environment. Digital marketing is no different.
In fact, author Josh Kaufman discusses the value of comparison in his book The Personal MBA. It means imagining possible futures and then preparing for them.
Let's say you have a large company that does well in a certain niche. Maybe you own a business that sells whey protein shakes. The mistake some big companies make is thinking they are too big to fail and sticking with it.
But what if another company comes along and makes a better protein shake for less money? What if a new protein source is discovered? What if a study showed whey protein was bad for us? All of these things can happen and can seriously disrupt even the most established business.
However, smart companies are already considering and preparing for these possibilities. It's a comparative simulation: you think about what's going to happen and then prepare for that eventuality.
As a digital marketer, this means thinking about things that might change the face of marketing. And the one thing that probably had the biggest impact of all? AI
AI and machine learning have the potential to completely change the face of internet marketing and even make many old strategies obsolete. Only by preparing for these changes can you ensure that your website can maintain its position in the SERPs, your ad campaigns remain profitable, and your services remain relevant.
And a lot of this stuff isn't just speculation: it's happening right now. AI is already making waves, though you may not have noticed it yet.
This affects how SEO works, the tools and software we use, and how ads are displayed. AI is capable of thinking faster and smarter than any human, and this is especially true for data-driven internet marketing. AI marketers can earn an unlimited amount
 
Content per second - doing the work of hundreds of people. All of this content is perfectly adapted to the target group. AI will rule Google. This will advance the entire business model. AdWords will start. And it will play new instruments that we never even dreamed of. The uniqueness of digital marketing is just around the corner. This book will help you prepare and explain a number of concepts:
• AI vs. machine learning
• How to do SEO now that Google is the first AI company
• Chatbots
• Programmatic advertising
• Great information
• RankBrain
• Digital assistant
• Data Science
• SQL
• Hidden semantic indexing
• The Future of Internet Marketing
This book will give you a crystal ball to look into the future of internet marketing and make sure you are prepared for all of these changes as they come. You end up being more prepared and in a better position than the other 99.9% of traders.

 

Leseprobe

AI-Powered Marketing: The Future of Digital Advertising

Jim Stephens

Published by RWG Publishing, 2023.

While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.

AI-POWERED MARKETING: THE FUTURE OF DIGITAL ADVERTISING

First edition. February 17, 2023.

Copyright © 2023 Jim Stephens.

Written by Jim Stephens.

10 9 8 7 6 5 4 3 2 1

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AI-Powered Marketing: The Future of Digital Advertising

Table of Contents

Title Page

Copyright Page

Also By Jim Stephens

Introduction

What is AI?

Google An AI Company

Semantic Search

Big Data

Computer Training

Advertising

Email Marketing

Chatbots

How to Safe Proof Your Marketing

Sign up for Jim Stephens's Mailing List

Also By Jim Stephens

About the Publisher

Introduction

Being smart about business means knowing what to expect. That means thinking ahead and preparing for the inevitable changes that will affect the way business is done. This allows businesses to be resilient and thrive in a changing environment. Digital marketing is no different.

In fact, author Josh Kaufman discusses the value of comparison in his book The Personal MBA. It means imagining possible futures and then preparing for them.

Let's say you have a large company that does well in a certain niche. Maybe you own a business that sells whey protein shakes. The mistake some big companies make is thinking they are too big to fail and sticking with it.

But what if another company comes along and makes a better protein shake for less money? What if a new protein source is discovered? What if a study showed whey protein was bad for us? All of these things can happen and can seriously disrupt even the most established business.

However, smart companies are already considering and preparing for these possibilities. It's a comparative simulation: you think about what's going to happen and then prepare for that eventuality.

As a digital marketer, this means thinking about things that might change the face of marketing. And the one thing that probably had the biggest impact of all? AI

AI and machine learning have the potential to completely change the face of internet marketing and even make many old strategies obsolete. Only by preparing for these changes can you ensure that your website can maintain its position in the SERPs, your ad campaigns remain profitable, and your services remain relevant.

And a lot of this stuff isn't just speculation: it's happening right now. AI is already making waves, though you may not have noticed it yet.

This affects how SEO works, the tools and software we use, and how ads are displayed. AI is capable of thinking faster and smarter than any human, and this is especially true for data-driven internet marketing. AI marketers can earn an unlimited amount

Content per second - doing the work of hundreds of people. All of this content is perfectly adapted to the target group. AI will rule Google. This will advance the entire business model. AdWords will start. And it will play new instruments that we never even dreamed of. The uniqueness of digital marketing is just around the corner. This book will help you prepare and explain a number of concepts:

• AI vs. machine learning

• How to do SEO now that Google is the first AI company

• Chatbots

• Programmatic advertising

• Great information

• RankBrain

• Digital assistant

• Data Science

• SQL

• Hidden semantic indexing

• The Future of Internet Marketing

This book will give you a crystal ball to look into the future of internet marketing and make sure you are prepared for all of these changes as they come. You end up being more prepared and in a better position than the other 99.9% of traders.

What is AI?

Before going any further, we first need to see what AI and machine learning really are. These are two related but different terms that are often confused. Both will impact marketing, but in different and unique ways.

Then AI is artificial intelligence. That means software and hardware are designed to look and act smart. Such software is capable of making meaningful decisions and performing activities that we normally think of as human responsibilities.

AI comes in two broad flavors. One of them is weak AI, also known as narrow AI. Weak AI is basically a form of AI designed to perform a specific task.

An example is a self-driving car. This form of AI is capable of knowing the position of countless cars on the road and can react by steering, accelerating, braking, etc. If you saw a self-driving car from the outside, you might think a human was driving it. In this way, he is doing work that is normally seen as a human role.

BUT at the same time, you can't talk to a self-driving car and ask it how it feels. Self-driving cars will definitely fail the Turing test!

Note: The Turing test is a test to measure AI performance. If you talk to an AI in a chat app and don't know it's not human, it's considered "passing the Turing test". Another example of weak AI being used in creating villains in computer games. They use programming to behave in a human way and challenge players.

However, the code is only useful in the context of video games, so it won't be Skynet anytime soon!

Weak AI may not sound very appealing, but it is used for some very interesting things

– from helping to cure illnesses to boosting the economy.

In contrast, the type of AI we often see in science fiction is what we know as "general AI". This is AI that doesn't just have one purpose, but is designed to do anything a human can do

make. So you can play word games with this AI, ask her how she's feeling, or ask her to find something useful.