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- Herausgeber: Publisher s21598
- Kategorie: Wissenschaft und neue Technologien
- Sprache: Englisch
- Veröffentlichungsjahr: 2018
With the internet, today both consumers and marketers are increasingly surfing information and connecting with each other through the technological platform, the availability of content seems to grow exponentially every single second , the need for selectivity of new media and information that matters is becoming more important
In podcasting, the right audience matters most because they’re the ones who are going to be benefiting the most from your broadcast content . The more engaged your audience, the higher your conversion rates for whatever product or service you’re going to put in front of them eventually!
But how do you capture the right audience?
The answer to this may surprise you: you need a podcast that talks about a specific niche. The more specific your niche, the more you’re able to target the right kind of people you want to help.
The most successful podcasts are those which cover a specific niche. The hosts of these shows know their niche inside and out. Thus they’re able to provide tons of value to their listeners. Over time, as more and more people tune in to their show, they eventually become known as THE podcast in their niche, or at least one of the popular ones.
Cash in on the Podcasting Craze …now
If you want to make it in the digital media arena niche, then you need to create a podcast that talks about your specialized niche and build your supportive audience list . Podcasting lets you choose to disburse and broadcast the digital media content and then it allow audience to automates the process by downloading new shows as they are updated to your host program . This open wide many opportunities with option for the podcaster to try many different ways on monetizing their podcast.
Whichever method you may choose, remember that it shouldn’t affect your responsibility to provide value to your followers. It should always be your top priority as you need more audiences following your show, but you also need to earn some money so you can continue giving value.
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Cash In On The Podcasting Craze
Disclaimer
This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.
Copyright © Raymond Wayne 2018
Table of Contents
Introduction
Chapter 1: The Launch of Podcasting Craze
Chapter 2: How To Choose A Podcast Niche That Fits You
People trust authority
Picking the right niche
Chapter 3: Branding Yourself For Success From The Start
What’s your podcast’s mission and vision?
Establish your podcast’s voice and personality
Consistency matters
Build a community around your brand
Chapter 4: Get Your Podcasting Equipment In Order
The most essential podcasting tools
Chapter 5: Plan Your Podcast Episodes With A Purpose
Commitment is key
Organizing your content
Chapter 6: Record And Edit Your Podcast Audio Like A Pro
Recording done correctly
Editing audio like a pro
Stitching your final audio file
Chapter 7: Finding A Suitable Host For Your Podcast
Using a web hosting service
Using a podcast or media hosting service
Chapter 8: Launch Your Podcast Like A Rocket Ship
Podcast directories
Your personal network
Your blog
Get an influencer to promote you
Interview experts
Pay for ads
Chapter 9: How To Plug Your Products And Services
Be subtle
Always give value
Give alternatives
Chapter 10: Growing Your Audience Like A Chia Pet
Reviews and ratings matter
Hold contests
Promote, promote, promote
Chapter 11: Getting Advertisers And Sponsors For Your Podcast
A solid following
Listener engagement
Your integrity
Customer service
Chapter 12 :Ten Ways to Make Money via Podcasting
Conclusion.........................................................................................................................................................80
Introduction
Podcasting has become a common term nowadays, everyone’s talking about their favorite podcasts and sharing their thoughts on social media with also the ease of smartphone technology there are actually now a great number of people who are aware of its sense and function ,but even so ,the meaning of podcast is still unknown to a large number of people.
Podcasts has grown with popularity because they are a unique mix blend of traditional radio, television, and audiobooks. And while these mediums will continue to have some relevant role in our entertainment culture, the advantage of podcasts is their accessibility for both listeners and creators.
Podcasting is like a YouTube channel in the sense of voice over internet and that the ease of entry level to start one is low but the potential reach is high.
These specially designed broadcasts were initially formed exclusively for the ipod. However, later they were made accessible for people who did not own an ipod because of the increasing fame of the podcasts. Thus, an ipod is not essential anymore to know about a podcast- you can hear it on your computer ,smartphone , tablet device or in your music player.
Podcasting is a method by which media files such as audio or video are advertised and circulated over the internet.
Podcasting as well as advertising are gradually turning into successful methods of commodity promotion for the various corporations. Podcasting costs less and is also a proficient way to attract attention.
The media files mentioned before can be in mp3 format and the videos can be movies, music videos or even promotional videos that advertise some products for the corporations. The podcast extends through either the RSS feed or an atom syndication on the Internet.
People can download the podcasts and then use their music players or their computers or ipods to play them. The podcasts will upload on the internet in a short while right after they are made public much like the T.V. soaps.
People all over the world can exchange their ideas and opinions in the form of audio files via this brilliant system. Also, all those people who have registered to a particular podcast can hear the opinions and then send in their reviews via emails in the sites for podcast discussions. Thus, podcasts facilitate a 2 way communication.
Unless you’ve been living under a rock, then you’ve probably listened to a few podcasts yourself. If you have, then you very well know podcasts make for great companions!
The beauty of podcasting is you may be busy with something else, but you’d still be learning something new. You could be driving to work or running the treadmill at the gym, and you’d be getting some useful tips from your favorite podcast show hosts. You’re not limited to sitting in front of your computer or staring at your phone’s tiny screen.
With podcasting, you have the freedom to listen to what you want, where you want, when you want, and how you want to listen! These are but a few benefits of listening to podcasts.
But what does podcasting mean to you as a business owner? Or as a content creator? And why should you put some serious thought into starting your own podcast?
Well, that’s what you’re going to find out in this in-depth guide!
Be ready to take down notes because I’m going to walk you through the entire process of creating a successful and highly profitable podcast!
Chapter 1: The Launch of Podcasting Craze
Podcasting is a method of transporting audio files with the help of RSS. It is gradually turning into one of the most efficient modes of interaction. Podcasting is not limited to transferring only music files but is slowly growing to be a proficient method of promotion of products for companies.
Hence it helps to accelerate trade and business prospects. Podcasting, now, is just a techie obsession but it will slowly creep into trade and commerce as corporations are using it to generate amazing as well as spectacular results.
Podcasts are generally available with important Meta facts and these contain definitions of the individual audio file. Thus users can choose their desired audio files. In case the users are utilizing a new aggregator (which should allow podcasting), then they will instantly get all the facts regarding the audio file in their feed reader or the news aggregation software, whenever a new feed is added to their registered podcast.
Reasons to Podcast
It doesn’t cost much to get started in podcasting. An idea, some basic hardware, a song or voice over nice content and some artwork. Get those organized and you’re on your way. That’s really about it! The average person can begin the journey with limited investment and user-friendly equipment. You don’t have to be an audio engineer. You don’t have to have the expertise of a creative director.
