Webinar Mastery Training Guide E-Book

Raymond Wayne

• Herausgeber: Publisher s21598
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch
• Veröffentlichungsjahr: 2020

Beschreibung

Webinar Mastery Training Guide 
Any  online marketer and educators  knows that webinars have become the number 1 tool for educating online audience  both for product development and even for  work assignment . Webinars are a great way to help nurture your audience through the  online coaching , presentation or  your online teaching  or learning journey.  Many   will find they  aren’t using webinar marketing to sell their  products; instead you’re using it as a vehicle to educate their  audience.
Webinars are taking the digital marketing world by storm.  Any  online marketer and educators  knows that webinars have become the number 1 tool to market products development  and for  passing on information  to participants or invited audience
Well, here is an excellent opportunity to harness all the persuasive power of Webinar marketing to  develop  engaged and expand your subscriber base to  improve  on  conversion rates
So, here we are with our Awesome Webinar Mastery course which will show you
•     How to get started with Webinar Marketing?
•     What are the best tips to deliver great webinar presentations?
•     Planning and executing a webinar
•     What are great content ideas for webinars and creating them?
•     How to Promote Your Webinars?
•     What are the Post-Webinar Activities for maximum sales?
•     Measuring Webinar Success using Google Analytics
Why do webinars? Because they work and this is not going to change in the near future.
It’s time for a change of plans and a breakthrough in your online journey . It is time to change the way you build your online business  or  how educators conduct e-learning and  new ways in  online teaching concepts
It’s clear that webinar   can really work, Not only can webinars be fun, they can be the most fruitful lead generation, customer acquisition and revenue building tool in your arsenal.
We have put together all the resources you need to help you succeed with your webinar marketing Strategy, the concepts is similar and yet applicable  for  educators for online teaching  purpose
In this high-impact Training Guide, we’ll walk you through the exact process of hosting your webinars step by step. And we’ll give you everything you need to pick up those engaged  loyal subscribers.
 Proven and Tested Webinar Strategies to Expand Your Market and Build Authority in Your Online Business or teaching journey
Inside this Comprehensive guide we’ll show you the tips which are already being used by some of the major users  on the web.
Making them a part of your webinar marketing strategy will surely help you attract more relevant and engaged subscribers.
And now, with our incredible training guide right here, you have zero excuses not to get going and crush your engaged subscribers’ target.
Every day that goes by – that you’re NOT following these best practices — you are literally losing time  and opportunity  to harness  on the  power offered by webinars   
We have taken care of all you need to do with conducting your profitable webinar….Now all you need to do is simply use these tools and tips to grow your business before your competitors do that.
So decide whether you want to leverage the opportunity or be left eating the dust of your competition?

Leseprobe

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Please note the information contained within this document is for educational and entertainment purposes only. Every attempt has been made to provide accurate, up to date and reliable complete information. No warranties of any kind are expressed or implied. Readers acknowledge that the author is not engaging in the rendering of legal, financial, medical or professional advice.

By reading this document, the reader agrees that under no circumstances are we responsible for any losses, direct or indirect, which are incurred as a result of the use of information contained within this document, including, but not limited to, —errors, omissions, or inaccuracies.

Copyrights © Raymond Wayne   2020

Table of Content

Introduction

Chapter 1 – Webinar Marketing: You can sell anything with webinars

Chapter 2 – Best tips to deliver great webinar presentations

Chapter 3 – Best Tools and Services for conducting webinars

Chapter 4 – Live or on-demand Webinar Marketing?

Chapter 5 - Planning and executing a webinar

Chapter 6 - Creating great content for your webinar

Chapter 7 – Boost Your Content Marketing with Webinars in 2017

Chapter 8 – How to Promote Your Webinars?

Chapter 9 – Post-Webinar Activities for maximum sales

Chapter 10 – Ways to repurpose webinar content

Chapter 11 – When do you really need to host a webinar?

Chapter 12 – How to Host Minimum Viable Webinars?

Chapter 13 – Measuring Webinar Success using Google Analytics

Chapter 14 – Top Webinar Mistakes you need to avoid

Chapter 15 - Case Studies

Conclusion

Introduction

Einstein was quoted as saying that the definition of insanity is doing the same things over and over and expecting a different result.

It’s time for a change of plans and a breakthrough now . It is time to change the way you build your online business. It is time to start leveraging the most powerful online medium of all - Webinars.

A webinar is a live or recorded meeting that takes place over the web. The meeting can be a presentation, discussion, demonstration, or instructional session. You may have heard that webinars are some of the most effective ways to connect with an audience. After all, that’s why you are interested in hosting one. But why are they so effective and how well do they stack up to the other forms of communication and instruction out there. In this article, we will explore the reasons that webinars work so well for connecting to an audience and passing on information so that you can determine whether or not you should hold you own webinar.

Webinars Establish Your Credibilit

If you want to be thought of as an expert in a particular niche, webinars can develop that expertise. When you deliver a seminar over the web to a large audience, you automatically get credibility points and it makes people more apt to buy things that you recommend as well as being more willing to pay for your information.

Information Gained in Webinars Has Staying Power

When people watch a video, they sometimes tune out important concepts, particularly if the video isn’t that compelling. But the live aspects of webinars make people much more willing to listen and pay attention.

Webinars Provide Information in Real Time

When you want to pass on information right away, a webinar can be a great tool. People get the information live, as you are delivering it, rather than later on, or worse, secondhand.

Webinars Are Convenient

Webinars are really convenient in comparison to actual seminars. People only need to travel to their computer – or in some cases to their mobile phone.

Webinars Provide Actual Answers

When you host a live webinar, you can actually answer your attendees questions. This is one of the big benefits of a webinar over other types of information transfer. People can ask you about something if they don’t understand it.

In this guide, we will show you why webinars are so successful and provide an comprehensive guide to webinar marketing. By the end, you’ll understand why you should use webinars for marketing and how to use them effectively to sell products and services.

Chapter #1

Webinar Marketing: You can sell anything with webinars

What is Webinar Marketing?

Webinar marketing is using an online seminar to connect with a wider audience and promote your business. The term “webinar” comes from the words “web seminar”.

Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by that company.

Webinars are a different kind of lead magnet, with the potential to offer even more value and better leads than a downloadable checklist or ebook.

Webinars usually consist of a presentation followed by a Q&A session. Because they are a visual medium, webinars can help presenters connect quickly with participants. Most people will also grasp the information faster than if it’s just written down.

Companies use webinar marketing to

:

Demonstrate products and services

Expand on content published in a blog post

Showcase their expertise

You can see this in action with

Marketo’s webinars

:

Webinars can also get attendees interested in buying products and services. But if you’re planning to use webinars for lead generation, there’s one point we have to emphasize: a webinar is not a sales pitch. It’s not about you; it’s about providing value for the participants.

However, showing that value is also the reason why webinars provide the perfect opportunity to sell.

Webinar Marketing Statistics

Before we dive in, let’s take a look at some statistics that show the benefits of webinar marketing for your business.

For example, did you know that, according to the Content Marketing Institute, 58% of marketers use webinars for promotion? And about 32% of them think webinar marketing will be critical to their success this year.

When you dig down into the webinar marketing statistics there’s even more data to show just how effective marketing with webinars can be:

-Webinars retain 40% of viewers’ attention, according to Make Social Media Sell.

-Between 20% and 40% of those who attend a webinar become qualified leads, says Ready Talk.

-Between 2% and 5% of webinar attendees will buy something from you, says the Branded Solopreneur.

-Only around half of the people who register for a webinar actually attend.

Still, the results of using webinars speak for themselves:

-Jeff Molander of MakeSocialMediaSell got a 29% close rate from a single webinar.

-Scott Britton made $11,286 from his course using a webinar.

-Ilean Harris has a 20% conversion rate from her webinars

-As well being great for making sales and lead generation, other important features of webinars include:

-They provide an easy way to handle pre-sales objections face-to-face.

-They are excellent for boosting traffic, brand awareness, authority and your list.

-As the Branded Solopreneur points out, they speed up the sales cycle by reaching people wherever they are in your sales funnel.

How to Find a Webinar Topic?

One of the first things you need to do to start a webinar marketing campaign is come up with a suitable topic. You can do this by:

-Mining your blog for popular topics that might make good webinars. If people ask questions and make comments that can suggest that they might be interested in a related webinar.

-Checking your social media profiles and asking your customer service team to find out if there are questions you keep getting.

-Seeing what other webinars are out there and picking one that you can do better.

-Finally, write a catchy title. Like all content marketing, webinars rely on their titles to pique people’s interest. A great title will be interesting and informative.

Why all marketers should consider doing webinar marketing?

Here are seven reasons you should be using webinars in 2017 to make more sales and build a tribe of raving fans:

1. Being Seen as an Authority

One of the biggest benefits of hosting webinars is being seen as an authority in your industry.

Building an online brand is all about visibility, personality, and being valuable to others. Nothing showcases all three better than a webinar. Webinars let you be seen, heard, and stand out amongst your peers more than any other online medium.

2. Building Partnerships and Getting in Front of New Audiences

Hosting webinars with a partner (often called a joint venture partnership) is one of the fastest ways to get in front of new potential customers, to build your email list, and to sell your products and services.

Think about what individuals or organizations you could partner with to educate and give value their audiences. By doing so, you are gaining respect in front of a new audience and creating lifelong business relationships with your partners.

Hosting joint venture webinars are the single fastest way to rapidly build your email list and grow your business.