Ecommerce Income Mastery Training Guide E-Book

Hillary Scholl

• Herausgeber: Publisher s21598
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2019

Beschreibung

Global retail e-commerce sales are expected to reach $4.8 trillion by 2021!
Ecommerce is expanding in every direction and becoming a more integral part of the consumer experience worldwide.
Ecommerce sales currently account for 17.2% of all retail sales, with online shopping itself growing 13.7% year-on-year. There’s really never been a better time to get online.
It’s actually important that you learn about e-commerce as soon as you can because it (especially mobile e-commerce) has grown by 300% over the last few years with revenue of $700 billion in the US just last year.
So, here we are with our Awesome Ecommerce Income Mastery Training  Guide which covers:
· What are the advantages of having an e-commerce business
· The most crucial emerging Ecommerce Trends to Follow this year
· How To Start A Successful Ecommerce Business – step by step
· What are the Latest Business Ideas for setting up an ecommerce business.
· How to do e-commerce blogging
· What are the best strategies to increase your overall e-commerce revenue
· Finding the right e-commerce niche that you can dominate!
· How can you improve the landing Page Conversions of your E-commerce business.
· How can you Set Up a Facebook Ad Funnel for eCommerce Products.
· Successful Ecommerce Business Stories to inspire
· And much more!
A well-established ecommerce business is a great feat as it helps you build your brand a lot faster, broadens your marketplace exponentially
Creating a marketing strategy for ecommerce is therefore not just about how to get more sales but also making the customer experience better, building brand awareness, and building a lasting relationship with your customers.
These Ecommerce statistics can help you see the big picture by answering some relevant questions.

• By 2040, around 95% of all purchases are expected to be via ecommerce.
• With a reach of 75.4%, Amazon was the most popular shopping app in the US in mid-2018.
• PayPal had 267M active registered accounts by the fourth quarter of 2018.
• 61% of online shoppers made an online purchase related to fashion, which is higher than any other product category.
• Worldwide, the share of m-commerce in all ecommerce is expected to rise to 72.9% by 2021.
• Online stores that have a social media presence have 32% more sales on average than stores that don’t.
• On average, 52% of online stores have omnichannel capabilities.

 
While the ecommerce economy is poised for significant growth in the coming months and years, you can only expect to see results if you approach it in the right way. That means focusing on the critical tips for ecommerce success.
Well, we have put together all the resources you need to tap into this incredible marketing potential with this well researched, comprehensive Ecommerce Income Mastery Training Guide.
It is jampacked with valuable information on a wide variety of topics from latest ecommerce business ideas, emerging trends, finding the right product niche, ecommerce blogging tips, improving landing page conversions, to using Facebook, Instagram and Twitter for driving more ecommerce sales and successful business stories.
 

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Disclaimer:

The author has made every attempt to be as accurate and complete as possible in the creation of this publication, however he / she does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. The author assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations other published materials are unintentional and used solely for educational purposes only.

This information is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. No representation is made or implied that the reader will do as well from using the suggested techniques, strategies, methods, systems, or ideas; rather it is presented for news value only.

The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. Use your own judgment. Consult appropriate professionals before starting a business. Any perceived remark, comment or use of organizations, people mentioned and any resemblance to characters living, dead or otherwise, real or fictitious does not mean that they support this content in any way.

There are no guarantees of income made, traffic delivered or other promises of any kind. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. By reading any document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including - but not limited to errors, omissions, or inaccuracies.

Copyright © 2019  Hillary Scholl

TABLE OF CONTENT

Introduction

Chapter-1  Importance of having an e-commerce business

Less Financial Cost

Open 24/7

Sell anywhere across the world

Easily display best-sellers

Chapter-2  Hot Ecommerce Trends to Follow

Continued importance of mobile devices

Chinese e-commerce giants rising

Direct contact with consumers

Drop shipping is still viable

Chapter-3  How To Start A Successful Ecommerce Business

Starting an Ecommerce Business

Finding Ecommerce Products

Researching Other Small Online Businesses

Building Online Stores

Chapter-4  Latest Ecommerce Business Ideas

Niche fashion

communities

Digital health services

Go Industrial

Think micro-niche such as gluten free

Chapter-5  All you need to know about e-commerce blogging

Why You Should Be Starting a Blog

Blogging Tips for Better Blog Content

Optimize Content for Keywords

How to Come Up with Blog Post Ideas

Chapter-6  Tips to increase your e-commerce revenue

Focus on Your Market

Reach Out to Repeat Customers

Use Brilliant Product Descriptions

Stop Forcing Users to Register Before Buying

Chapter-7  Finding the right e-commerce niche that you can dominate!

Research Product Subcategories

Do Keyword Research

Think Beyond A Single Product

Try To Create An Advantage Over Amazon

Chapter-8  How to improve your E-commerce landing Page Conversions?

Categorize Your Products

High-Quality Product Images

Audit Your Checkout Process

Simplify Your Headlines

Chapter-9  How to Set Up a Facebook Ad Funnel for eCommerce Products

Set Up Your eCommerce Site With Facebook

Set Up and Populate Your Facebook Ad Targeting Audiences

Establish Product Awareness With a Top-of-Funnel Facebook Campaign

Encourage Product Consideration With a Middle-of-Funnel Facebook Campaign

Chapter-10  How to advertise on Twitter for ecommerce businesses

Why You Should Consider Advertising on Twitter

Twitter Advertising options

Optimize Your Twitter Ad Spend

Test Out Conversational Ads

Chapter-11  How to boost ecommerce sales using Instagram?

How Instagram can drive sales for your business

Switch Your Personal Instagram Account to a Business Account

Use Tools for Selling with Instagram

Showcase Your Customers by Posting User-Generated Content

Chapter-12  Successful Ecommerce Business Stories

Conclusion

Introduction

Are you thinking about starting an ecommerce business? The good news is that worldwide online sales are expected to grow to $4 trillion by 2020. In 2018, in the US alone, ecommerce retailers made $504.58 billion in sales revenue. There are many more benefits of ecommerce.

Online shopping has successfully integrated itself into nearly every facet of modern life, with customers being able to purchase almost anything off the internet and have it shipped directly to them with just a few clicks of a button. However, despite the growing importance of e-commerce in the modern economy, many professionals from all walks of life are still unfamiliar with the rules and trends that are coming to shape the contemporary business world.

In this guide, you’ll discover the advantages of setting up online stores so that you can decide for yourself if this is the right business type for you. Also you will find out the best practices of running a profitable ecommerce business.  These  strategies  and valuable knowledge of online business will help you stay excited and motivated throughout your entrepreneurial journey.

What Are the Advantages of Ecommerce?

You came to learn what are the advantages of having an online business. Top of the list of advantages of ecommerce is less financial cost but other pros include selling internationally, retargeting customers, personalization of the buying experience, etc. These benefits of ecommerce will help you determine if starting an online store is right for you.

#1: Less Financial Cost

One of the ecommerce benefits is that it has a lower startup cost. Physical retail stores have to pay up to thousands of dollars to rent one of their store locations. They also have several upfront costs such as store signs, store design, buying inventory, sales equipment, and more.

Depending on what type of ecommerce business you run, you may only need to hire employees when you grow to a certain level. As your online store is online these employees can work remotely, making it easier to find staff that will suit your company. Your business expenses are generally much lower in ecommerce. This is one of the most attractive benefits for new entrepreneurs looking to keep their costs low.

#2: Open 24/7

Another advantage of ecommerce is that online stores are always open for business. With your Facebook ads, you can attract someone at 11 p.m. or 4 a.m. in any part of the world. Most physical location stores are open between 9 a.m. to 9 p.m. By being available at all hours, you can attract people who would normally pick up a product in stores, if the store were open.

#3: Sell anywhere across the world

You have the ability to discover your audience whether they’re in the U.K., South America, or neighboring countries. If you choose to dropship from AliExpress, many products offer affordable ePacket shipping or free shipping. This allows you to price and ship your products competitively to a worldwide audience.

Selling worldwide is a great feat as it helps you build your brand a lot faster, broadens your marketplace exponentially, and allows you to see profit long before your local competitors.

#4: Easily display best-sellers

Ecommerce benefits like being able to easily display best-sellers makes it easier to show off products to customers. While you can design a brick and mortar store to sway people to buy certain products, it’s easier for a customer to find the best-sellers in an online store.

If you want to showcase new products to customers you can include them in your upsell, email marketing or retargeting ads. With an ecommerce store, you can include great product photography and product descriptions to sway the customer’s choice.  

#5: Personalized Online Experience

Website personalization, one of the online business advantages, can enhance the online shopping experience. Creating personalized landing pages for different audiences can entice them to buy from you without much extra work on your side. You can do all the hard work before you launch a campaign and then relax once you release the campaign to your customer base.

Try segmenting your email lists based on purchases made, location or even how much money a customer spent.

#6: Need fewer employees

One of the benefits of ecommerce is that hiring employees is affordable and, as mentioned before, you can hire from anywhere in the world. You can choose to outsource work to virtual assistants in countries where the cost of living is much lower. You’ll need fewer employees in an online business than a retail location. A huge advantage of online businesses is you don’t need to hire employees at launch.

#7: Capitalize on impulse buying

Another ecommerce benefit is that you can capitalize on impulse buying as online shoppers are more inclined to partake in this. If you have attractive product photography, with vibrant color or human emotion, you can create ads that drive impulse buys. You can also execute a range of scarcity tactics such as countdown timers or showcasing limited quantities.

#8: Easy to Retarget or Remarket to Customer

It’s easy to create retargeting ads to reach out to customers in your area when running an online business making it one of the most profitable ecommerce benefits. You can create a Facebook pixel. With ecommerce stores, you can retarget people who add products to cart but don’t abandon and don’t buy or who visit a blog post and never buy.

#9: Customers Get a Less Invasive Experience

Some people dread walking into a brick and mortar store as they’re forced to interact with the store’s employees. Whether learning about a sales promotion or being asked questions throughout the shopping experience, some may prefer online shopping as it can be a little less invasive making it one of the best benefits of ecommerce. If a customer wants to contact the store owner, they can click on a live chat feature, email or send a Facebook message.

#10: Gain Access to Customer Data Easily

One of the best ecommerce advantages is that you can easily gain access to data for analysis on your customer. In ecommerce, you can get your customer’s name, mailing address, e-mail address, and phone number. That means you have at least three different ways to communicate and build a relationship with them. You can even have them fill out marketing surveys, share their birth date with you, and more. If you ask them to create an account, you can obtain even more information from them to better serve them. If your customers are based within Europe be careful of GDPR regulations when contact customers.