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- Herausgeber: Leonardo Lumbreras
- Kategorie: Fachliteratur
- Sprache: Englisch
E-mail marketing is hands down the most powerful and effective form of online marketing. Nothing comes close. Seriously. Even search marketing with all its hype and tried-and-proven success can't even hold the candle to just how effective list marketing can be. It's easy to see why, survey after survey, marketing firms keep putting e-mail marketing at or near the top of their advertising preferences. Here are the reasons why. Through e-mail marketing, you can get in front of the eyeballs of your audience members anytime anywhere. That's right. You can be at a beach in the Bahamas somewhere writing an e-mail update. Plug that in to your e-mail service provider and your audience, regardless of where they may be in the world and regardless of what they're doing, are sure to get your e-mail. After all, most people check their e-mail inboxes. Isn't that awesome? This enables you to sell more products. Since you have a de facto relationship with people who voluntarily got on your mailing list, you are able to keep the conversation going. You don't get just one bite at the apple in trying to get list members to buy.
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Seitenzahl: 82
Veröffentlichungsjahr: 2021
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Legal Notice:
This book is copyright protected. This is only for personal use. You cannot amend, distribute, sell, use, quote or paraphrase any part or the content within this book without the consent of the author or copyright owner. Legal action will be pursued if this is breached. All Rights Reserved/Copyright: Mey Irtz.
Disclaimer Notice:
Please note the information contained within this document is for educational and entertainment purposes only. Every attempt has been made to provide accurate, up to date and reliable, complete information. No warranties of any kind are expressed or implied. Readers acknowledge that the author is not engaging in the rendering of legal, financial, medical or professional advice.
By reading this document, the reader agrees that under no circumstances are we responsible for any losses, direct or indirect, which are incurred as a result of the use of information contained within this document, including, but not limited to, errors, omissions, or inaccuracies.
Table of Contents:
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Introduction
Chapter 1: Identifying the Target Audience for Your Marketing Campaign
Finding the Right Audience
Consider these three factors:
Chapter 2: Choosing the Perfect Email-Marketing Platform
Pay attention to key common features of e-mail marketing platforms:
Pay Attention to Squeeze Page or E-Mail Signup Page Builders
Consider Alternatives to E-Mail List Recruitment Page Designs
Chapter 3: Decide on your list incentive
Topic-based email series
Cheat sheet
Template giveaway
Complete starter kit
Step-by-step plan
Case Studies
Latest and Greatest News
Canned Webinars
Software
Graphics Packages
Custom Consultation
Key Takeaway For Incentives
Avoid This Problem!
Chapter 4: Create and feature topnotch list incentives
How Do You Produce A Better Incentive?
Reverse Engineer Your Competitors’ Squeeze Pages
Make Sure To Do This
Create a Two-Step List Recruitment Setup
Modern Email Marketing
Chapter 5: Choose Your Email - between Updates and Pre-Schedule Mails
Optimize for maximum opens or responsiveness
Think in terms of this filtration process.
Set the right expectations with your squeeze page.
Make sure to send only relevant and on-point updates.
Make sure that everything in your email is consistent.
Chapter 6: Optimize your list by targeting your traffic source
Paid traffic targeting strategy
Chapter 7: Optimize Your Squeeze Page Sign-Up Rate
Ask, and you shall receive
WARNING
Actions speak louder than words
Use social proof
Chapter 8: List Segmentation Strategy – Identifying and Working on it
Implementing segmentation strategies
Be aware of your competitor's “industry standard” list segmentation
Why segment?
Location
Activity level
Lack of activity
Just send different updates based on incentive downloaded by the list member
Separate info list members from buyers using low-dollar product offers
Segment your list based on mobile versus desktop
Chapter 9 - 4 Effective Ways to Get More Email Subscribers
Craft a More Compelling Offer
Make the Process as Easy as Possible
Encourage Sharing
Give Users More Control Over the Content
Chapter 10 - How to Get More Email Subscribers with Social Media
Use a Simple Sign-Up Form
Preview Premium Content on Your Social Profiles
Share an Incentive for Sign Ups
Host Webinars to Gain Subscribers
Hold a Giveaway, Contest, or Sweepstakes
Chapter 11 - Quick Tips for Creating Email Copy that Converts
Keep it Simple
Make it Scannable
Talk About Benefits Instead of Features
Use More “You” and Less “We”
Align the Copy with the Subject Line
Use SEO Keywords Judiciously
Chapter 12 - Best Ways to Improve Your Email Marketing Open Rates
Create an Engaging Subject Line
Write Quality Content
Send at the Right Time
Avoid Spam Filters
Conclusion
Introduction
E-mail marketing is hands down the most powerful and effective form of online marketing. Nothing comes close. Seriously. Even search marketing with all its hype and tried-and-proven success can’t even hold the candle to just how effective list marketing can be. It’s easy to see why, survey after survey, marketing firms keep putting e-mail marketing at or near the top of their advertising preferences. Here are the reasons why.
Through e-mail marketing, you can get in front of the eyeballs of your audience members anytime anywhere. That’s right. You can be at a beach in the Bahamas somewhere writing an e-mail update. Plug that in to your e-mail service provider and your audience, regardless of where they may be in the world and regardless of what they’re doing, are sure to get your e-mail. After all, most people check their e-mail inboxes. Isn’t that awesome?
This enables you to sell more products. Since you have a de facto relationship with people who voluntarily got on your mailing list, you are able to keep the conversation going. You don’t get just one bite at the apple in trying to get list members to buy. Every time you send an update, you get a chance to convert some of your audience members into buyers.
Through e-mail, you also get to keep in touch with the needs of your audience. It’s like you’re plugged in to what they need, what they’re looking for and the problems that they face. After all, that’s the reason why they joined your mailing list in the first place. They’re looking for solutions and answers that your list can provide.
This enables you to keep a steady flow of traffic to your blog or online store. Now, this traffic may not convert right there and then but the fact that it is constant enables you to get many bites at the apple. You don’t just get a one-shot chance at converting online traffic. That traffic can come back again and again with each and every update that you spend.
If you’ve heard great things about social media, you might want to think again. Social medial marketing faces many challenges because of the evolving algorithms of platforms like Facebook. As the years go by, Facebook is sending less and less organic traffic. Even if you have a big Facebook fan page with a gigantic following, you’d be lucky for your page posts to reach a tiny fraction of your following. It’s getting worse and worse with each passing year.
With e-mail marketing, you have a higher chance of reaching your complete mailing list instead of being at the mercy of these changing social media platform algorithms. It really all boils down to how well you write your headlines and how targeted your list recruitment is. If you did your homework and you played your cards right, you stand to reach a much larger percentage of your list audience. This is not the case with the typical Facebook fan page.
Finally, with your own e-mail list, you stay in control of your access to your audience. You can even download your list members’ e-mail addresses as you move from one e-mail service provider to the next. This list is your asset. It’s not going away anytime soon.
Given all these amazing reasons, it’s no wonder lots of old-school online marketers say “The money is in the list.”
But wait… If you have just jumped in with both feet into e-mail marketing, I’ve got some bad news for you. You’re probably going to fail. There, I said it. You can fail by:
Putting up a list but it doesn’t attract many members.
Attracting enough people to your list but most don’t open your e-mails.
Building a huge list of people with many opening your e-mails - but most don’t buy anything.
The sad reality is that the vast majority of people who try their hand at e-mail marketing have very little to show for it. They spend money every single month on their e-mail service provider only to come up empty handed.
Failure in e-marketing comes in many different forms because people try many different things. Marketers also have many different circumstances and priorities. However, they all lead to the same place: very low to no income!
If you want to get into e-mail marketing and enjoy the amazing passive income it can produce for you, you are reading the best book to get your started. Seriously. No other book comes close because almost all other books out there try to pump you up about e-mail marketing. They get you all hyped up but they leave you high and dry. How come? They do not step you through a systematic and methodical way of doing modern e-mail marketing.
Let me tell you the old tricks no longer work. Get rid of them. Don’t get excited by them. Otherwise, you are just setting yourself up for failure. Unfortunately, almost all the other e-mail list marketing books out there keep rehashing the same stuff.
In this guide, you are going to get just what you need to succeed in the highly competitive yet also highly lucrative world of e-mail marketing. Put simply, I will step you through the process of putting up a modern e-mail list - one that is engineered to succeed from the ground up. have trimmed all the fat off. There is no fluff in this book. Instead, you’re going to get clear, easy-to-understand concepts that you need to wrap your mind around for you to be successful.
Chapter 1: Identifying the Target Audience for Your Marketing Campaign
If you have a fuzzy idea of who your target audience is, you are going to fail with e-mail marketing. You really are. You might as well give up now if you are chasing after some sort of vaguely defined market.
