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Praise for Running an Effective Investor Relations Department: A Comprehensive Guide "Mr. Bragg has provided a comprehensive guide on how to be effective in today's ever increasingly difficult job of investor relations. I highly recommend this for any company dealing with outside investors."--Wray Rives, CPA, President, NeedaCFO.com "At long last, a comprehensive introduction to the important topic of investor relations. CFOs, treasurers, and those who aspire to those positions would be well served to read this comprehensive guide."--Richard Booth, Vice President of Finance, Nuance Communication, Inc. "This book is a must-read for anyone involved with investor relations, from the executive team to front-line employees. In this age of M&A and venture capital funding, investor relations will become increasingly important to the overall success of organizations of every size. Running an Effective Investor Relations Department is a vital tool."--Chris D'Angelo, Controller, Executive Health Resources "Running an Effective Investor Relations Department is an informative, concise, clearly written guide for either the employee new to the investor relations team or the experienced investor relations officer. The book gave me an in-depth overview on the 'how to' part of dealing with investors. This subject is much overlooked on the bookshelves. This book will definitely get shelf space in my office and will come in handy as I deal with the buy side."--Douglas Shaeffer, Controller, Aberdeen Townhomes "Running an Effective Investor Relations Department provides true guidelines for strategically communicating a company's goals to the investment community. It makes you think and work on how to methodically manage IR metrics for both good times and crisis situations. This is a must-read for the IR profession."--Shan Staka, Accounting Manager, PGP International
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Seitenzahl: 16
Veröffentlichungsjahr: 2010
Contents
Cover
Title Page
Copyright
Chapter 11: Providing Guidance
WHETHER TO PROVIDE GUIDANCE
FORM OF GUIDANCE ISSUED
FREQUENCY AND TIMING OF GUIDANCE
AGGRESSIVENESS OF GUIDANCE
GUIDANCE POLICY
SUMMARY
Copyright © 2010 by John Wiley & Sons, Inc. All rights reserved.
Disclaimer. This content is excerpted from Running an Effective Investor Relations Department: A Comprehensive Guide, by Steven M. Bragg (978-0-470-63030-3, 2010), with permission from the publisher John Wiley & Sons. You may not make any other use, or authorize others to make any other use of this excerpt, in any print or non-print format, including electronic or multimedia.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
Providing Guidance in an Investor Relations Department
• Whether to Provide Guidance • Form of Guidance Issued • Frequency and Timing of Guidance • Guidance Policy • Summary
Derived from Bragg, Steven M. Running an Effective Investor Relations Department: A Comprehensive Guide. Hoboken, NJ: John Wiley & Sons, 2010. 978-0-470-63030-3; 272 pp.
978-1-118-00958-1 978-1-118-00957-4
CHAPTER ELEVEN
Providing Guidance