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- Herausgeber: BookRix
- Kategorie: Fachliteratur
- Sprache: Englisch
All the books authored by karthik poovanam are highly experiential and create an immense possibility for self reflection. Karthik Poovanam is a Ceo coach and author of more than 85 published books and still counting.
To all the seekers of wellbeing.
Karthik Poovanam
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Veröffentlichungsjahr: 2018
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The more you master sales the more you can sell
To all the seekers of wellbeing. Karthik PoovanamBookRix GmbH & Co. KG81371 MunichAffiliate Program Marketing: Become An Online Marketing Success
Advertising and marketing has become one of the largest and most profitable careers around. Successful advertising gurus can command huge wages by working in the creative industry. Few people would choose to argue with earning money by the bucketful doing something as simple and enjoyable as creating advertising campaigns.
The invention of the Internet has blown apart the traditions and boundaries of many of the industries and business sectors, which have become established in the real world. One of these is that of advertising, the online market is vastly different to that of the standard tried and tested methods. In itself the advertising industry has been revolutionised and brought into the technological age. One of the products of this marketing revolution is the affiliate program.
The affiliate-marketing program runs along the same fundamental principles as that of the standard media marketing. However it does have some vastly different attributes to make it almost completely unique from the traditional associations of marketing. Apart from the obvious difference that it is an online campaign, affiliate marketing is a system based around commission and diversity.
The first major difference is the way in which advertisers are paid. Rather than forking out for a huge advertising campaign from the outset, the host website only pays an affiliate as and when they produce a new customer for them. This not only provides the website with a cost free outlay but also gives the affiliate the necessary incentive to go out and find new customers for the site. Without customers the affiliate doesn't get paid, so it stands to reason that most are going to be working hard to secure valuable custom.
The second main difference is the way in which the advertising campaign is mounted. Rather than running campaigns through an advertising agency and standard media such as television, billboard and event sponsorship, it is done through a network of websites. These subsidiary websites agree to host the banners and other advertising materials, in exchange for their commission. This form of free advertising means that a company can easily spread it's advertising to an unlimited number of people from countries all over the world, through it's sheer variety and breadth of websites.
Most successful industries utilise affiliate marketing, often in line with traditional forms of advertising. Competitive markets such as that of online sports betting have used the affiliate marketing program to generate exceptional growth in businesses throughout the sector. Offering their clients a percentage of the money generated by a player throughout their lifetime on the site gives the affiliate a huge potential to earn significant money in the sports betting industry. Not only has the sports betting industry taken off as a result of it's affiliate program, but so has that of it's subsidiary marketing partner. The sports betting affiliate industry is one of the most popular and profitable for affiliates everywhere. The growth in the advertising sector has helped, both the sports betting and affiliate industries develop into successful bi-products of each other.
Affiliate Programs ñ A helping hand for e-businesses
An affiliate program refers to the modern, web based equivalent of an old concept. In the past businesses have paid other groups or businesses ëfinderís feesí for recommending their service. Web based affiliates work on this principle.
Company A will ask that company B has an advertisement for their website (site A) included on their website, site B. So when people viewing site B see the advertisement for site A and go on it, company B earns money from company A as reward for providing them with customers.
With online business this payment is commonly done based on the amount of times that an advertisement is clicked on by customers. When the user clicks an advertisement banner and is redirected to the advertised site, it is recorded and an agreed amount of money is given to the site hosting the advert, per click. Many sites are very open about this and will state that the following advertisements are affiliates and that to show support for their site, please click the advertisement at least once, providing them with the funds to continue running the site. The great benefit of this method is that the advertiser only pays for each actual customer referred to them, minimising money spent on ineffective advertising.
Clicking is not the only method used. Sometimes payment is by referral, the customer being more formally referred to the affiliate company by a method such as placing a box on a form suggesting that the user accepts mail from the affiliate. Also, it is common for the advertiser to pay their affiliates per sale, giving them a percentage of the sales made from the customers that they refer.
