Volunteer Engagement 2.0 E-Book

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 580

Veröffentlichungsjahr: 2015

Beschreibung

VolunteerMatch taps expert knowledge from today's volunteerism professionals to help nonprofits take a more inventive approach to volunteer engagement Volunteer Engagement 2.0: Ideas and Insights Changing the World shows you many of the innovative approaches to engaging volunteers that are reshaping nonprofits, volunteer programs, and communities around the world -- and how you can bring these changes to your own organization. Curated and edited by VolunteerMatch, the Web's most popular volunteer engagement network, these transformative strategies and practices are already being used by innovative nonprofit, government, and business sector leaders in volunteering -- and they represent many of the future trends in volunteerism. This insightful collection contains actionable advice on strengthening volunteering at your organization as well as broader explorations on the nature of opening organizations to volunteers to show you how to create a new volunteerism model that supports your organization's mission and programs. Among other things, you'll learn how to attract millennials and baby boomers to your cause, the best ways to partner with corporate and pro bono volunteer programs, why micro volunteering may be the future of online giving, what's new in national service, why your supporters are a largely untapped goldmine of fundraising success, and what trends will drive volunteering in the future. For more than 15 years VolunteerMatch has had unprecedented access to leading innovators in the nonprofit, government, and corporate sectors. In this book, you'll share that access as you explore the ideas, strategies, and insights that will boost volunteer engagement today and in the future. * Learn what trends and ideas are reshaping volunteer engagement today * Reconsider your volunteer model to reflect your organization's mission * Find out what the leading thinkers predict will drive volunteering in the future * Optimize volunteer recruitment, screening, orientation, and training * Understand and cater to the motivations of your volunteers The world of volunteering is changing and there has never been a better moment to engage the time and talent of those who support your cause. How will your nonprofit grow and thrive with the help of volunteers? Volunteer Engagement 2.0: Ideas and Insights Changing the World provides the innovation and inspiration, you just need to supply the action.

Leseprobe

CONTENTS

Cover

Title Page

Copyright

Dedication

About the Book

Foreword

Introduction

Part One: Changing Times

Chapter 1: Big Shifts That Will Change Volunteerism for the Better

Today's Consumer Is Tomorrow's Volunteer

What Can Volunteerism Lose to Win?

Big Trend: New Insights from Brain Science

Big Trend: Demographic and Generational Changes

Big Trend: Technological Advances

Big Trend: Workplace Shifts

Change for the Better

Notes

Chapter 2: A History of Change in Volunteer Engagement

The Obstacle of Vocabulary

The Stages of Creating Change

The Emergence of a Profession

The Quest for the Next New Thing

When Volunteers Resist Change

The Leader of Volunteer Engagement as a Facilitator of Change

Looking into the Crystal Ball

Notes

Chapter 3: Debunking the Myths of Volunteer Engagement

Revealing the Five Myths of Volunteer Engagement

Debunking the Myths

Conclusion

Notes

Chapter 4: Rethinking the Status Quo

More Than Just a Tagline

Principles for Reimagining Volunteering and Service

Rethinking Your Own Status Quo

Notes

Chapter 5: Engaging Millennial and Younger Volunteers

Going After Younger Volunteers Is a Smart Strategy

Younger Volunteers Respond to Different Outreach Methods

Key Takeaways

Conclusion

Notes

Chapter 6: The Great Boomer Volunteer Revolution: Boom or Bust?

Introduction: Two Boomers Ride the Bus

“Here Come the Boomers”—The Anticipated Volunteer Revolution

The Great Recession Rewrites Retirement Plans—and More?

Boomer Terms of Engagement

Seeing the Challenge as an Opportunity: One Organization's Success Story

Leveraging Success and Scaling Up

The Combination to Unlock Success

Boom or Bust?

Notes

Part Two: Changing Relationships

Chapter 7: Keeping the Volunteers You Have

Retention by the Numbers

The Volunteer Experience

Retention versus “New Blood”

Technology—The Good and the Bad

Retention—A Process to Maximize Volunteer Talent

Conclusion

Notes

Chapter 8: Wholly Engaged: Integrating Volunteer and Donor Programs

Same Mission, Similar Work

Stewarding the Relationship

Movin' On Up

Buckets and Silos

Listen and Learn

Bringing It All Together

Notes

Chapter 9: A New Engagement Model for the Internet Era

The Power of the New Engagement

Don't Be the Change, Be the Solution

Expanding Our Engagement Model

Conclusion: Beyond the Next Million Mozillians

Notes

Chapter 10: Meet Your New Board

Engaging Your New Board Members

Retaining Your New Board Members

Finding Your New Board Members

Notes

Part Three: Changing Technology

Chapter 11: Volunteer Engagement on the Social Web

How Does Social Media Fit In?

Volunteers in Your Community

Social Media for Volunteer Recruitment

Social Media for Volunteer Management

Social Media for Volunteer Retention

Putting Safety First in Social Media

Conclusion

Notes

Chapter 12: Microvolunteering for Big Impact

So What Is Microvolunteering?

The Rise of Microvolunteering and Why You Should Be Interested

How Do I Tap Into Microvolunteering?

Marketing Microvolunteering

What's Next in Microvolunteering

Ride the Wave

Notes

Chapter 13: Virtual Volunteering: Are We Finally Ready to Talk about Direct Service?

A Well-Established Practice

Keys to Success

Conclusion

Notes

Chapter 14: Getting the Most Out of Hackathons for Social Good

What Is a Hackathon?

How Did Hackathons for Good Originate?

The Opportunity of Hackathons for Good

When Does a Hackathon Make Sense (and When Doesn't It?)

Inside a Typical Hackathon

Getting Your Hack On

Notes

Part Four: Changing Corporate Perspectives

Chapter 15: The Power and Unrealized Promise of Skilled Volunteering

Volunteerism: An Abundant—and Largely Untapped—Resource

Who Are the Professionals Who Want to Volunteer Their Skills?

Are Skilled Volunteers Really for Everyone?

Skilled Volunteering Success Stories

Skilled Volunteering Is for Everyone

Notes

Chapter 16: Partnering with Workplace Volunteer Programs

How to Be a Great Partner (and Get Everything You Want in Return)

First, Know Your Stuff

Know Your Story

Next, Let Them Fall in Love

A “Both/and” Approach

Finally, the First Stage

A High Calling

Notes

Chapter 17: Becoming Powered by Pro Bono

What Is Pro Bono Today?

Why Do We Need Pro Bono?

Hallmarks of Good Pro Bono

Making Pro Bono Work for You

Scoping: Setting Clear Goals for Pro Bono

Securing Resources: Getting the Right Pro Bono Provider

Managing: Keeping a Project Rolling

Scaling: Making a Habit of Pro Bono

Next Steps: Where Do You Go from Here?

Notes

Chapter 18: How to Get the Right Pro Bono Expertise for the Job

The State of Pro Bono Today

AWESOME Cause: Investing in Pro Bono

Road Map for Pro Bono

Partnership: How to Get to the Happy Place

Engage with Purpose

Notes

Chapter 19: Volunteering and the Future of Cause Marketing

What Is Cause Marketing?

Goodpocalypse: The Future of Cause Marketing

A New Breed of Volunteers: Halopreneurs

What Nonprofits Need to Do Now

How to Thrive in a World Turned Right-Side Up

The Rising Tide That Lifts All Boats

Notes

Part Five: Changing Strategies

Chapter 20: Measuring the Volunteer Program

Why Measure Your Volunteer Program?

Measurement Helps You Understand Impact

Becoming a Data-Informed Organization

Summary

Notes

Chapter 21: The New Volunteer Manager's Toolkit

Which Road Are You On?

What Engagement Means in Volunteering

Recruiting the New Volunteer

Engaging the New Volunteer

The Art of Saying No

Collaboration Doesn't Mean “No Rules”

What If…? Planning for When Things Go Wrong

Putting the Pieces Together

Getting Started

Note

Chapter 22: National Service for the Twenty-First Century

Volunteering Is in America's DNA

Maximizing the Volunteer Experience

Opening the Door to Partnerships

Connecting People to Their Passion

Developing Leaders

Fostering Innovation

A New Blueprint for the Twenty-First Century

Expanding Nonprofit Capacity Together

Notes

Chapter 23: Service Enterprises: Strategic Human Capital Engagement

What's a Service Enterprise?

Reinvigorating the Volunteer Field—How Service Enterprises Advance Our Work

Our Evolving Field—A Call to Action

Notes

Chapter 24: Leading Big Volunteer Operations

Stepping Outside the Vacuum

What We Learned That Works

Your Role as the Volunteer-Engagement Project Leader

Key Takeaways

Chapter 25: Taking Charge of Your Professional Development

My Journey

Thinking Broadly

For Once It's About You—and Your Power

Tips for Getting Started

A Foundational Resource

Invest in Yourself

Notes

Afterword

About the Editor

Index

End User License Agreement

List of Tables

Table 7.1

Table 12.1

Table 17.1

Table 25.1

List of Illustrations

Figure 8.1

Figures 9.1, 9.2, 9.3, and 9.4

Figure 9.5

Figure 11.1

Figure 11.2

Figure 11.3

Figure 12.1

Figure 12.2

Figure 12.3

Figure 17.1

Figure 21.1

Figure 21.2

Figure 23.1

Figure 23.2

Guide

Cover

Table of Contents

Begin Reading

Begin Reading

Part 1

Chapter 1

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Volunteer Engagement 2.0

Ideas and Insights Changing the World

Edited By

Robert J. Rosenthal

Cover image and design: VolunteerMatch

Copyright © 2015 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, [phone], fax [phone], or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, [phone], fax [phone], or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at [phone], outside the United States at [phone] or fax [phone].

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Cataloging-in-Publication Data:

Volunteer engagement 2.0 : ideas and insights changing the world / edited by Robert J. Rosenthal.

pages cm

Includes index.

ISBN 978-1-118-93188-2 (paperback); ISBN 978-1-118-93190-5 (ebk); ISBN 978-1-118-93189-9 (ebk)

1. Voluntarism–United States. 2. Voluntarism. I. Rosenthal, Robert J., 1972-

HN90.V64V643 2015

302’.14–dc23

2015001923

Dedication

This book is for everyone who dreams of a better world—and especially for those who help achieve it.

About the Book

The volunteer engagement field is filled with textbooks showing how to model our programs on those of others. In contrast, the purpose of this publication is to help us think differently about what's possible—for ourselves, for our work, and for the many challenges that will rise up ahead on our journey. It's meant to be a collection of ideas and insights to help you find the way on your own path in social change.

From 2009 to early 2014 I was lucky to lead the communications team at VolunteerMatch, where, among other things, we produced thought-leadership and education programs for our network of millions of nonprofit professionals, volunteers and corporate social responsibility teams. The inspiration for Volunteer Engagement 2.0: Ideas and Insights Changing the World was our series of free webinars, which presented to nonprofit audiences a diverse range of thinkers who might have otherwise not been heard by those who work with volunteers. Some of the contributors to this book, in fact, first introduced their ideas to volunteer engagement audiences during those webinars, and today thousands of volunteer coordinators are putting to work what they learned there.

Nonprofit staff, volunteers, and corporate social responsibility teams have a lot in common. Some work at it full-time, others just on the weekends, and others have big budgets. But we are united in our desire to live in a just, peaceful, healthy society. At VolunteerMatch I noticed that many of the biggest ideas in volunteer engagement were coming from disciplines that were tangential to traditional volunteer management—digital communications, product development, social media measurement, branding, and management consulting all have much to offer us. Innovation, it turns out, often moves from the outside in. The VolunteerMatch.org web service, which evolved from a pro bono project sponsored by Sun Microsystems called NetDay 96, is just one example of this dynamic principle in action.1.

I produced this book while living in a very old neighborhood in Kathmandu, Nepal. Working here was a strong reminder about the importance of leaning into the change that surrounds us. Here transformation is urgent and everywhere. But even though motorcycles and ringtones now dominate the ancient lanes, traditional ways of life grounded in family, prayer, and community are still the bedrock. Eventually those traditions will make room for more rights for Nepal's women, workers, and previously untouchable castes. Change can't be stopped—and why should it be? Indeed, Kathmandu Valley was itself once a vast lake—the basin its draining left behind became a “Shangri-La,” a place where nature provided for all.

Recognizing the interconnectedness of things, I'd like to thank each of the 30 experts who gave generously of their time for this book despite their very busy schedules. I want to acknowledge Alison Hankey from John Wiley & Sons who has been an enthusiast for this book and appreciated its embrace of the unorthodox. Greg Baldwin, president of VolunteerMatch, got behind a 300-page print publishing project even though he knows more than most just how short our attention spans have become. Dr. Sarah Jane Rehnborg and Susan J. Ellis, true leaders of volunteer engagement both, pointed me in smart directions I would otherwise have missed. Darian Rodriguez Heyman and Ritu Sharmu, two social-change makers I've previously been fortunate to collaborate with, inspired me through their own devotion to nonprofit capacity building.

I am grateful to my friends in Kathmandu, especially Annie Seymour and Tim Stewart, who have been my cheerleaders and supporters while I completed the project. And, finally, I would like to acknowledge the enormous debt I owe my mother, Marilyn, who taught me the importance of giving back.

Robert J. Rosenthal (@socialgoodR)

Note

1.

For more on NetDay, see

http://en.wikipedia.org/wiki/NetDay

.

Foreword

Holly Ross

Executive Director, Drupal Association

When my friends at VolunteerMatch asked me to write the foreword to this book, I was frankly a little bit uncertain.

For six years I served as executive director at the Nonprofit Technology Network (or NTEN), which is best known for our annual technology conference and our online education programs. Since 2013, I've been in a similar role at Drupal Association, the nonprofit that supports the development of Drupal, open source software that powers more than a million websites around the world.

Neither organization seems, at least to me, to exemplify the kinds of nonprofits that would likely be reading Volunteer Engagement 2.0.

When we think of the word volunteer, we tend to imagine individuals contributing their time to physical tasks, which are in short supply at nonprofits that are focused on technology. There are no playgrounds to clean or mailers to prepare when your mission is helping people use technology.

But as I began to reflect on my own experiences supporting and leading volunteer teams, I realized that all the questions I've ever had about volunteers are essentially the same kinds of questions faced by everyone I know who works in the nonprofit sector. The volunteer mix may be different from my organization to yours, but the lessons I've learned over the years should be relevant for anyone who is interested in transforming their programs to keep up with the frenetic pace of our changing world.

So what have I learned? Well, if I could bundle all my experience—successes and mistakes—into one lesson, it would be this: Respect and honor your volunteers. Everything else in volunteer engagement is commentary.

So many nonprofit professionals still think of volunteers as extra man-hours. But if that's your expectation going in, you're going to be very upset. When it comes to inspiring and harnessing the time and talent of volunteers, there's so much more involved—and more potential for greatness and meaning—than that. In fact, the real importance of a book like this is its potential to help more nonprofits understand how to better work with individuals to give meaning to their experience as volunteers. What an incredibly powerful responsibility!

Here are a few other things I've learned about respecting volunteers over the years:

Volunteer engagement is a process, not an outcome.

Volunteers may not always bring efficiency, speed, or ease to the process, but they will bring ideas and experience that can create a better outcome if you are willing to listen. More importantly, because volunteering is an empowering act, volunteer engagement changes volunteers, organizations and the community every day and over the long haul.

Volunteers will bring their own ideas to the table and that's perfectly fine.

Very often your job is to operationalize those ideas and build a structure around them that will provide a way forward for both your needs and the volunteer.

If you ask people for their opinions, you actually have to consider them.

This may seem obvious, but your volunteers will know if you're asking and not really listening. And they won't like it.

Be prepared for disruption.

Have an outline of what you want to accomplish but also the flexibility to allow the process to be derailed to accommodate volunteers and their ideas.

Never take a volunteer for granted.

Just because they've done some task for the last decade doesn't mean they aren't dying to try something else. Instead, seek to provide paths for great volunteers to move around within the organization. Otherwise one day they'll move on.

Get to know your volunteers so you can reward them.

Real respect means knowing your volunteers well enough to understand the human need that motivates them to be involved. Then you can give them the rewards and recognition that meet their needs.

Respect can only exist in relationships. With this in mind, sometimes it can be helpful to leave the boundaries of your institutional identity. Remember that a nonprofit organization, after all, is no more than a collection of people who are working together to solve some problem. Some do the work full time; some volunteer. But we are all connected through the cause we care about.

This, by the way, is why VolunteerMatch is the perfect organization to present a book like Volunteer Engagement 2.0 to you. VolunteerMatch works at that magical place where engagement of volunteers first takes place. Through their network of hundreds of websites, the team at VolunteerMatch can actually see thousands of connections take place each day, and they have statistical evidence of what happens when a relationship flourishes and when it doesn't.

For VolunteerMatch, “respect” in volunteer engagement means being just as obsessed with helping nonprofits find a great volunteer as with helping volunteers find a great opportunity. Moreover, in always being willing to share and build bridges, VolunteerMatch is fundamentally an unselfish organization—which, to me, explains the willingness of so many of the field's great minds and experienced practitioners to take part in this book.

Ready to get started? Read on and engage.

Holly Ross

Holly Ross is the executive director at the Drupal Association. Holly has spent her career working with nonprofits and technology and comes to the Drupal Association after a 10-year tenure at NTEN: The Nonprofit Technology Network. She is thrilled to work with a community that shares her passion for using technology to make great things happen in the world.

Introduction

Greg Baldwin

President, VolunteerMatch

“Act as if what you do makes a difference. It does.”

—William James

Democracies are made possible by the rights of free speech and assembly, but they are made great by those who use these freedoms as an opportunity to make a difference. If you are one of those people, or want to be one of those people, this book is for you.

Don't worry—this isn't going to be a book about the importance of volunteering, or a patronizing analysis of why people don't do it enough. It won't be a book about why volunteers are so often taken for granted or why the people who lead them don't always get the respect they deserve. This isn't a book about what volunteering has been—it's about what it can become.