Andreas Kramer

Die Suchergebnisse bei Legimi sind auf die vom Nutzer angegebenen Suchkriterien zugeschnitten. Wir versuchen Titel, die für unsere Nutzer von besonderem Interesse sein könnten, durch die Bezeichnung "Bestseller" oder "Neuheit" hervorzuheben. Titel in der Liste der Suchergebnisse können auch sortiert werden - die Sortierauswahl hat Vorrang vor anderen Ergebnissen."

Andreas Krämer is chairman of exeo Strategic Consulting AG in Bonn and Director of the Value Research Institute (VARI e.V.), Iserlohn, Germany, specializing in price management, CRM, market research, and statistics. With a background in agricultural economics, he founded exeo in 2000, focusing on data-driven marketing decision support. Co-initiator of studies like "Pricing Lab", he has authored numerous articles and books.

Thomas Burgartz is Dean of Economics at the University of Europe for Applied Sciences, Germany, and Director of the Value Research Institute (VARI e.V.), Iserlohn, specializing in performance measurement, customer relationship management, and marketing. With an economics background, he has extensive experience in consulting and research, contributing to various publications.

Christina Muzzu, M.B.A., M.A., holds degrees from the University of Houston, USA. She teaches Marketing and Corporate Social Responsibility atthe University of Europe for Applied Sciences, Germany, focusing on the impact of digitalization on education. A published author, she brings expertise in marketing, ethics, and education to her teaching role.