A Case Study Paper of Starwood Group Hotels (Westin) Management. Market Planning of Hotel Resorts E-Book

Patrick Sim Puay-I

• Herausgeber: GRIN Verlag
• Sprache: Englisch

Veröffentlichungsjahr: 2025

Beschreibung

Case Study from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , course: Working Paper, language: English, abstract: Starwood Hotels and Resorts Worldwide is an American company founded in 1969 and runs hotels, resorts, spas and other properties under 11 famous brands. It now manages some 1,300 properties and employs over 188,000 people around the world (Starwood Hotels, 2016). The report intends to analyse Starwoods brand in Madrid under the following plan structure of: internal analysis; external PESTLE analysis; SWOT analysis; marketing segmentation, targeting and positioning strategies; and the marketing mix programs.