A Working Paper 2010: The Marketing System of a Name Brand Legacy: Toyota Prius E-Book

Patrick Sim Puay-I

• Herausgeber: GRIN Verlag
• Sprache: Englisch

Veröffentlichungsjahr: 2025

Beschreibung

Research Paper (undergraduate) from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, , course: Working Paper, language: English, abstract: The paper aims to identify the existence and relevance of marketing system for the Toyota Prius, a hybrid car produced by the Japanese automobile firm, Toyota. The role of Layton’s model (2009) of marketing system will serve as a framework for the marketing system and justify how the conceptual model can improve economic growth of quality and life. The case study will also include a discussion and selection of one growth strategy underpinning the outcome of the role of marketing system.