36,99 €
Becoming an Engaged Campus offers campus leaders a systematic and detailed approach to creating an environment where public engagement can grow and flourish. The book explains not only what to do to expand community engagement and how to do it, but it also explores how to document, evaluate, and communicate university engagement efforts. Praise for Becoming an Engaged Campus "This provocative yet exceedingly practical book looks at all of the angles and lays bare the opportunities and barriers for campus-community engagement while providing detailed pathways toward change. This comprehensive treatise marks a significant shift in the literature from the what and why of public engagement to the how. It is simply superb!" --KEVIN KECSKES, associate vice provost for engagement, Portland State University "Becoming an Engaged Campus is an essential guidebook for university leaders. It details the specific ways that campuses must align all aspects of the institution if they are to be successful in the increasingly important work of community outreach and engagement." --GEORGE L. MEHAFFY, vice president for academic leadership and change, American Association of State Colleges and Universities "Most colleges and universities make the rhetorical claim of community engagement; this book is an excellent primer on how to transform the rhetoric into reality. The authors do not speak in abstract terms. They describe the specific structures, policies, and programs that have made Northern Kentucky University a national model of how a large urban university can transform its impact on the region it is supposed to serve." --WILLIAM E. KIRWAN, chancellor, University System of Maryland
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Seitenzahl: 410
Veröffentlichungsjahr: 2011
Cover
Contents
Title Page
Copyright
Series Page
Dedication
Foreword
About the Authors
Introduction
Intended Audience
The Authors' Perspective
Content Overview
Using the Book
Concluding Comments
Chapter 1: Outreach and Public Engagement: Understanding the Context
A Brief Historical Overview
Selecting and Defining Terms
Services: The Scope of the Work
Sectors
What Is Driving Engagement?
Who Is Driving Engagement?
What Are the Benefits?
Concluding Comments
Chapter 2: The Alignment Process
Understanding the Alignment Process
The Alignment Analysis
Implementation
Adapting Alignment to the Campus
Concluding Comments
Chapter 3: Aligning the Foundational Elements
Foundational Documents
Strategic Planning for the Campus
Financial Support
Other Infrastructure Support
Policies and Procedures
Concluding Comments
Chapter 4: Aligning Leadership
Campus Leadership
External Sources of Leadership and Support
Concluding Comments
Chapter 5: Aligning the Organizational Structure
Chief Public Engagement Officer
Administrative Offices Supporting Public Engagement
Centers and Institutes
Committees
Concluding Comments
Chapter 6: Aligning Faculty and Staff
Obstacles
Increasing Public Engagement
Concluding Comments
Chapter 7: Aligning Reappointment, Promotion, and Tenure
The Change Process
Some Fundamental Issues
Defining Engaged Faculty Work
Making Reappointment, Promotion, and Tenure Decisions
Concluding Comments
Chapter 8: Aligning for Student Engagement
Pedagogical Approaches to Public Engagement
Curricular Issues
Effective Service Learning Programs
Effective Community-Based Research
Potential Issues: Student-Related
Potential Issues: Faculty-Related
Potential Issues: Community-Related
Recognizing the Work
Concluding Comments
Chapter 9: Aligning Accountability and Reporting Systems
Accountability for Institutional Performance
Assessment of Impact
Evaluation of Projects and Programs
Uses of the Information
Concluding Comments
Chapter 10: Aligning Communication
The Audience
The Message
The Medium
Creating the Strategic Communication Plan
Concluding Comments
Chapter 11: Aligning with the Community
An Introduction to Partnerships
Laying the Foundation for Community Partnerships
Beginning to Partner
Qualities of Strong Partnerships
Challenges
Concluding Comments
Chapter 12: Aligning Public Policy
Building a State Policy Initiative
The Kentucky Regional Stewardship Program
A Note to Campus Leaders
A Note to Policymakers
Concluding Comments
Chapter 13: Moving Forward
Advice
Cautions
Concluding Comments
References
Index
End User License Agreement
Table 2: The Alignment Process
Table 2.1 Institutional Alignment Grid
Table 10: Aligning Communication
Table 10.1 Strategic Communication Plan
Chapter 9: Aligning Accountability and Reporting Systems
Exhibit 9.1. Survey Items and Response Options
Cover
Contents
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Carole A. Beere
James C. Votruba
Gail W. Wells
Copyright © 2011 by John Wiley & Sons, Inc. All rights reserved.
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Library of Congress Cataloging-in-Publication DataBeere, Carole A., 1944-Becoming an engaged campus : a practical guide for institutionalizing public engagement / Carole A. Beere, James C. Votruba, Gail W. Wells ; foreword by Lee S. Shulman.Includes bibliographical references and index.ISBN 978-0-470-53226-3 (hardback)ISBN 978-1-118-00996-3 (ebk)ISBN 978-1-118-00997-0 (ebk)ISBN 978-1-118-00998-7 (ebk)1. Community and college—United States. 2. Education, Higher—Social aspects—United States.3. University cooperation—United States. I. Votruba, James C. II. Wells, Gail W.LC238.B44 2011378.1'03—dc222010049431
The Jossey-BassHigher and Adult Education Series
This book is dedicated to the faculty, administrators, students, and community members who, through their public engagement commitment, and involvement, have helped ensure that Northern Kentucky University is deeply engaged in advancing regional and statewide progress.
The term engaged carries many positive associations. We applaud students when they are deeply engaged in their studies. We take pride in professors who are engaged in serious scholarship. To engage is to be connected, committed, and invested. Yet, in the case of universities, engagement is sometimes an occasion for ambivalence. There are those who ask whether being engaged is a good idea for institutions of higher education. How could engagement engender anything but pride and satisfaction?
The source of academic ambivalence around institutional engagement derives from a long tradition that treats the special character of universities as a function of their disengagement. Universities are special precisely because they are separated from the passions of the moment, the fads of the day, the flavor of the month, and those shifting political winds that so readily dominate the media. Although those outside the academy may view “the ivory tower” as an epithet, the tower's inhabitants view that very isolation as its greatest virtue. Tenure is valued in great measure because it protects faculty members from those inside and outside the academy who are so passionately engaged politically or intellectually that they would limit the academic freedom of others. A scholar can pursue basic research in mathematics, classics, or molecular biology without having to justify it with reference to its likely contribution to solving the problems of poverty, ignorance, or disease. If a university becomes too deeply engaged, some might worry, it may run the risk of trying to solve the short-term crises of a society instead of remaining focused on the longer-term mysteries of truth, beauty, and justice that are timeless rather than merely timely, enduring instead of immediate.
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