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- Herausgeber: John Wiley & Sons
- Kategorie: Wissenschaft und neue Technologien
- Sprache: Englisch
The first and most trustworthy guide to the hot new social media platform
Bluesky has been taking the social media world by storm. The platform offers users a high degree of control over what information they view and share, abilities they've lost on other platforms. Bluesky For Dummies serves as your guidebook to navigating the new platform. Learn to import your contacts, control your feed, and share content, with easy-to-follow instructions. This book also shows you how to manage who can contact you and access your content, so you can avoid bots, trolls, and other unsavory characters. For business owners, this Dummies guide is a breath of fresh air—learn how to set up Bluesky for your business and enjoy a peaceful and profitable social experience.
- Discover how Bluesky differs from the other social media apps out there
- Create a profile, make connections, share your content, and build a following
- Take control of your social media experience with access and content settings
- Connect with users by exploring custom lists and feeds
Refugees from other social media sites, as well as social media beginners, can find out what it's like to be social without the downsides, thanks to Bluesky For Dummies.
Sie lesen das E-Book in den Legimi-Apps auf:
Seitenzahl: 198
Veröffentlichungsjahr: 2025
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Bluesky® For Dummies®
To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Bluesky For Dummies Cheat Sheet” in the Search box.
Table of Contents
Cover
Title Page
Copyright
Foreword
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Chapter 1: Skywatching
A Brief History of Bluesky
Understanding How Bluesky Works
Comparing Bluesky to Other Microblogging Platforms
Chapter 2: Taking Flight
Setting Up Your Profile
Taking a Test Flight
Choosing Your Privacy and Security Settings
Moderating on Bluesky
Managing Content and Media
Setting Accessibility Features
Chapter 3: Finding People to Follow
Finding People by Using a Starter Pack
Following One Account at a Time or All at Once
Understanding the Difference Between Lists and Feeds
Following Lists and Feeds
Adding Other Feed Content to Your Following Feed
Creating a List
Creating a Starter Pack
Chapter 4: Adding Content
Knowing Your Limits
Changing How Posts Are Displayed
Enlisting Links
Including Images
Welcoming Videos
Getting Included in a List or Feed
Chapter 5: Connecting and Flying with Bluesky
Interacting on Bluesky
Chatting with Messages
Searching Bluesky
Chapter 6: Bluesky for Business
Understanding the Terms of Service and Community Guidelines
Branding Your Business Profile
A Quick Guide to Content Strategy
Using Buffer to Schedule Posts
Building Community Through Helpful Content
Measuring Success
Chapter 7: Ten Tools by Bluesky Users
Sky Follower Bridge
Govsky
deck.blue
Graze
SkyFeed
Bluesky Feed Creator
Bluesky Network Analyzer
SkeetStats
Bluesky Meter
Clearsky
Index
About the Authors
Connect with Dummies
End User License Agreement
List of Illustrations
Chapter 1
FIGURE 1-1: The Bluesky Social blog has the latest news.
FIGURE 1-2: The Bluesky blog.
FIGURE 1-3: The bluesky-social GitHub web page.
Chapter 2
FIGURE 2-1: The Bluesky Home screen on a desktop.
FIGURE 2-2: The Create Account screen.
FIGURE 2-3: The Choose Your Username screen.
FIGURE 2-4: The Bluesky opening screen in a mobile app.
FIGURE 2-5: The Your Account screen (left) and the Choose Your Username screen ...
FIGURE 2-6: The Give Your Profile a Face screen.
FIGURE 2-7: Selecting your profile photo (left) and telling Bluesky your intere...
FIGURE 2-8: The Home screen shows the latest posts in your feed.
FIGURE 2-9: The Discover feed on a desktop.
FIGURE 2-10: Trending topics on a desktop.
FIGURE 2-11: Trending topics in the mobile app.
FIGURE 2-12: The Feeds screen on a mobile device.
FIGURE 2-13: The Feeds screen on a desktop.
FIGURE 2-14: The Settings screen (left) and the Privacy and Security screen (ri...
FIGURE 2-15: The 2FA Confirmation code box appears under the password.
FIGURE 2-16: The App Passwords screen (left) and the Add App Password screen (r...
FIGURE 2-17: The password appears at the top of the screen.
FIGURE 2-18: The setting is active when the slider button is to the right.
FIGURE 2-19: The Moderation option in the Settings screen (left), and the Moder...
FIGURE 2-20: The Add Muted Words and Tags screen.
FIGURE 2-21: The Moderation Lists screen (left) and the New Moderation List scr...
FIGURE 2-22: The post (left) and the mute and block options at the bottom of th...
FIGURE 2-23: The Enable Adult Content slider is set to Enabled.
FIGURE 2-24: The Bluesky Moderation Service screen (left) and some of the optio...
FIGURE 2-25: The Content & Media screen.
FIGURE 2-26: The Thread Preferences screen.
FIGURE 2-27: The Following Feed Preferences screen.
FIGURE 2-28: The External Media Preferences screen.
FIGURE 2-29: The Accessibility screen.
Chapter 3
FIGURE 3-1: The Bluesky Directory of starter packs.
FIGURE 3-2: The People tab of the Nature in Diversity starter pack.
FIGURE 3-3: The Feeds tab of the Nature in Diversity starter pack.
FIGURE 3-4: Brent Toderian starter packs for those interested in smart cities a...
FIGURE 3-5: The People tab (left) and the Feeds tab (right) in a starter pack.
FIGURE 3-6: The Following feed (left) and the Daily News list feed (right).
FIGURE 3-7: The My Feeds view.
FIGURE 3-8: The Posts tab (left) and the People tab (right) in a list.
FIGURE 3-9: The pop-up displays the feed's name, creator, and description, as w...
FIGURE 3-10: The Settings page displays pinned and saved feeds.
FIGURE 3-11: Results of a search for terms to block or mute.
FIGURE 3-12: You can block or mute a list.
FIGURE 3-13: Add feeds to your Following feed.
FIGURE 3-14: Fill in your new list’s details.
FIGURE 3-15: Your lists on Bluesky.
FIGURE 3-16: The people in a list.
FIGURE 3-17: Creating your starter pack.
Chapter 4
FIGURE 4-1: The Content & Media screen (left) and the Thread Preferences screen...
FIGURE 4-2: An unthreaded reply (left) and a threaded reply (right).
FIGURE 4-3: The Bluesky Social blog has the latest news.
FIGURE 4-4: Eric’s Profile screen (left) and the Edit Profile screen (right).
FIGURE 4-5: The profile photo menu on the desktop (left) and in the mobile app ...
FIGURE 4-6: The editing screen (left) and the new photo in the Edit Profile scr...
FIGURE 4-7: The profile banner menu on the desktop (left) and the mobile app (r...
FIGURE 4-8: The Photos screen on Eric’s iPhone (left) and his new banner at the...
FIGURE 4-9: The image icon at the far left in the icon row (left) and the selec...
FIGURE 4-10: Adding the photo to the post (left) and adding alt text (right).
FIGURE 4-11: The photo with the Alt button (left) and the alt text at the botto...
FIGURE 4-12: The animated GIFs screen (left) and the Search Tenor box (right).
FIGURE 4-13: The animated GIF (left) and the alt text (right).
FIGURE 4-14: The video plays automatically (left) and the Alt Text box appears ...
FIGURE 4-15: The pause and speaker icons (left) and the playback controls (righ...
FIGURE 4-16: The Video feed (left) and the Video feed in the new Video tab (rig...
FIGURE 4-17: Search results using the term
Food
(left) and posts from the Food,...
Chapter 5
FIGURE 5-1: A photo post on Bluesky with a number of replies, reposts, and like...
FIGURE 5-2: An individual post (left) and a repost from another user at the top...
FIGURE 5-3: Options on the Following Feed Preferences page (left) and reposts i...
FIGURE 5-4: Adding your own words to a quote post (left), and the quote post at...
FIGURE 5-5: A quote post notification.
FIGURE 5-6: On the Notifications page, your original post is now detached from ...
FIGURE 5-7: A liked post on the Likes tab on a user's Profile page.
FIGURE 5-8: An empty Messages page (left) and the Chat Settings page (right).
FIGURE 5-9: Select the account you want to chat with (left) and then type your ...
FIGURE 5-10: Messages between two accounts in a chat (left) and a list of all y...
FIGURE 5-11: You see this menu when you click or tap the three-dot icon.
FIGURE 5-12: A message sent in a chat to another user, with a post attached.
FIGURE 5-13: The Search page.
FIGURE 5-14: Search results show a post in the Top feed tab.
FIGURE 5-15: Search results using the from:
username
function and a keyword.
FIGURE 5-16: A feed of posts from a trending topic, displaying the most engaged...
FIGURE 5-17: Click or tap a hashtag to see a quick menu of options.
Chapter 6
FIGURE 6-1: An insightful post about a word’s etymology, courtesy of @
merriam-w
...
FIGURE 6-2: A link in Eric’s profile bio (left) and a link to an event on Rebec...
FIGURE 6-3: A content creator’s media kit pricing guide that includes posts to ...
FIGURE 6-4: A sponsored post on Bluesky with disclosure hashtags.
FIGURE 6-5: Bandcamp on Bluesky, a business profile with a branded avatar and a...
FIGURE 6-6: The Calm app’s branded profile on Bluesky.
FIGURE 6-7: Barnes and Noble’s approach on Bluesky.
FIGURE 6-8: Hootsuite’s complimentary social media strategy template.
FIGURE 6-9: You can exceed the character limit for a single post by crafting a ...
FIGURE 6-10: Multiple posts ready to publish (left), and a threaded post that c...
FIGURE 6-11: A post with a link on Bluesky, before removing the URL from the bo...
FIGURE 6-12: A post with a YouTube link on Bluesky, with the URL removed from t...
FIGURE 6-13: The Buffer sign-up page.
FIGURE 6-14: To connect a channel to your Buffer account, select from the galle...
FIGURE 6-15: Naming your app password.
FIGURE 6-16: Create a post in Buffer.
FIGURE 6-17: The post is a scheduled draft in Buffer.
FIGURE 6-18: An independent arts organization starts their Bluesky account with...
FIGURE 6-19: Camera Traders promoting a new product (left) and an event unrelat...
FIGURE 6-20: The Tyee’s starter pack of reporters and columnists accounts.
FIGURE 6-21: Blue Villa’s post on Bluesky asking a questions and receiving over...
FIGURE 6-22: Trending hashtags on Bluesky’s Search page.
FIGURE 6-23: Sorting your Google Analytics acquisitions report by first user so...
FIGURE 6-24: Customizing the columns (by dimensions and metrics) on your Acquis...
Chapter 7
FIGURE 7-1: Use Sky Follower Bridge to migrate your social connections from X t...
FIGURE 7-2: Browsing the Govsky directory to find official government accounts ...
FIGURE 7-3: The deck.blue dashboard layout for your Bluesky account.
FIGURE 7-4: Creating a custom feed in Graze.
FIGURE 7-5: SkyFeed allows users to add feeds as columns.
FIGURE 7-6: Creating a custom feed using Bluesky Feed Creator on a desktop.
FIGURE 7-7: Bluesky Network Analyzer searches for accounts to recommend based o...
FIGURE 7-8: The SkeetStats dashboard with graphs and stats based on 7 to 30 day...
FIGURE 7-9: Bluesky account metrics on the Bluesky Meter website.
FIGURE 7-10: The results page on Clearsky displays the lists and starter packs ...
Guide
Cover
Table of Contents
Title Page
Copyright
Foreword
Begin Reading
Index
About the Authors
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Bluesky® For Dummies®
Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com
Copyright © 2025 by John Wiley & Sons, Inc. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies.
Media and software compilation copyright © 2025 by John Wiley & Sons, Inc. All rights reserved. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies.
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.
Trademarks: Wiley, For Dummies, the Dummies Man logo, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and may not be used without written permission. Bluesky is a trademark or registered trademark of Bluesky Social, PBC. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.
LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.
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Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.
Library of Congress Control Number: 2025933261
ISBN 978-1-394-35016-2 (pbk); ISBN 978-1-394-35018-6 (ebk); ISBN 978-1-394-35017-9 (ebk)
Foreword
With Bluesky, we’re creating a social network that returns power back to users. Our open and customizable approach means that you control your online experience — such as the algorithm that powers your feed. On Bluesky, you’re no longer limited by a single company’s black box algorithm.
One of our core beliefs at Bluesky is that technology should be useful. Even as we’re building out a new vision of what an open social internet can look like, we’re focusing on ensuring that the user experience is intuitive, the app is easy to use, and that it’s an enjoyable experience. This book will contribute towards our goal of making Bluesky accessible to more people.
I’m excited for you to make Bluesky your own. Thank you for joining us!
— Jay Graber, Bluesky CEO
Introduction
Bluesky is all about creating meaningful content and connections. Are you ready to fly? We hope so!
Bluesky continues to grow at an unprecedented rate. But with that growth comes a lot of noise and saturation from people who don’t quite understand how to use the platform effectively. After reading this book, however, you'll have the tools and tactics necessary to build a successful Bluesky account that can both enrich your personal life and grow your business.
About This Book
Bluesky is an interactive and community-focused platform, so we hope you are looking forward to building a community around you or your brand or both. Bluesky For Dummies helps you use Bluesky effectively. We take you through every step of creating your Bluesky profile, producing and uploading content, building a following, and interacting on Bluesky. We also showcase ten tools that developers have created to help you get the most from the Bluesky platform.
Bluesky really is as simple as posting text. But for strategic business use, you should employ a number of marketing and traffic-generating tactics, which we explore in this book. And as Bluesky adds more features, such as videos, understanding how to create this additional content is just as important.
You don’t have to read this book from beginning to end. You might want to use the table of contents and index to find the information you’re most interested in right this minute. And if you’re short on time, you can skip anything marked with the Technical Stuff icon.
Finally, note that some web addresses break across two lines of text. If you’re reading this book in print and want to visit one of these web pages, simply type the web address exactly as noted in the text, as though the line break doesn’t exist. If you’re reading this as an e-book, you’ve got it easy — just click the web address to be taken directly to the web page.
Foolish Assumptions
We made a few assumptions when writing this book. We assume that you
Are not a dummy
Have a smartphone to access the app or a computer to access the website
Don’t want to look like an amateur, even if you’re new to using Bluesky
Want to be a part of the Bluesky community
If these assumptions are correct, this book is for you! We’re confident that the tactics and information in these pages will help you achieve your goals.
Icons Used in This Book
To make things easier and to ensure that you don’t miss important details, various icons appear throughout the book. Here’s what the different icons look like and mean.
The Tip icon is a small piece of expert advice that will save you time and make your experience on Bluesky easier to master.
Because we cover a lot of details and information, every now and then we throw in a Remember icon to remind you of important details. We know you’re reading every juicy detail of the book; the Remember icon just helps resurface some of these tidbits.
Who doesn’t love a little geek-fest on technical jargon? Okay, a lot of people! You can ignore paragraphs marked with a Technical Stuff icon if you're feeling overwhelmed by the technical aspects of using Bluesky.
When you see a Warning icon, please take a few extra moments to understand the effect of what we're saying. You’re not going to blow up your Bluesky account or do anything irreparable, but we want to save you from any headaches.
Beyond the Book
In addition to what you’re reading right now, this book also comes with a free, access-anywhere cheat sheet that provides a handy list of limits, tech specs, and usage guidelines you need to know when using Bluesky. To view the cheat sheet, simply go to www.dummies.com and type Bluesky For Dummies Cheat Sheet in the Search box.
Where to Go from Here
The first two chapters tell you about Bluesky and how to set up your profile. After that, we have a ton of information about how to find people to follow using starter packs and what kinds of content you can post. Next, you learn how to curate your feed and search Bluesky for other people and topics.
If you want to use Bluesky to help build your business presence online, check out Chapter 6. And if you're looking for more ways to enhance Bluesky, read Chapter 7.
It’s time to jump into all the fun of Bluesky! Enjoy the book.
Chapter 1
Skywatching
IN THIS CHAPTER
Learning the history of Bluesky
Understanding what makes up Bluesky
Seeing how Bluesky compares to other microblogging platforms
Welcome to the kaleidoscope of butterflies called Bluesky. (Did you know a group of butterflies was called a kaleidoscope? Neither did we.) Originally a project within Twitter, Bluesky is a new microblogging platform that’s taking on Twitter (now called X) as well as other competing platforms, including Mastodon and Meta’s Threads.
Microblogging describes the sharing of short posts with a character limit, and these posts can include links to other websites as well as images, videos, and other media formats such as animated GIFs. Microblogging social networks also allow you to like other posts, send short replies to posts, and share posts with others.
In this chapter, you get the TL;DR (that’s 21st-century slang for too long; didn’t read) version of the history of Bluesky and why its popularity spiked near the end of 2024. Next, you learn what makes up Bluesky. Finally, you see how Bluesky compares to other microblogging social media platforms, including X, which has been a driver of Bluesky growth. Let’s fly.
A Brief History of Bluesky
Since Bluesky’s logo is a butterfly, you could think of Twitter as creating the cocoon from which Bluesky emerged. Bluesky has come a long way since its inception in 2019 (hey, that was way before the COVID-19 pandemic) and its teenage growing pains. This section takes you on a quick tour, and then describes the features added to Bluesky since its public launch in early 2024.
Step into the Wayback Machine
Just like the production of this book, the development of Bluesky has been on a fast track. Follow along the timeline with us:
December 2019:
Twitter CEO Jack Dorsey announces the plan to create Bluesky as an open and decentralized standard for social media, including Twitter.
August 2021:
Software engineer Lantian Jay Graber becomes the leader of the Bluesky project. Twitter provides $13 million in seed funding. (Fun fact: The name Lantian means
blue sky
