Raphael Moura de Paula Ribeiro Neto
Business English For All
Table of Contents
Lesson
Page
OVERVIEW OF THE SECTIONS
2
(TEACHERS AND SELF-TAUGHT STUDENTS)
LESSON 1: PRESENTING YOUR COMPANY
LESSON 2: WRITING FORMAL EMAILS
7
13
20
27
35
41
45
52
58
66
73
LESSON 3: SPEAKING ON THE PHONE
LESSON 4: BUSINESS MEETINGS AND STATING OPINIONS
LESSON 5: BUSINESS TRIPS – AIRPORTS
LESSON 6: BUSINESS TRIPS – HOTELS
LESSON 7: PREPARING RESUMÉS AND JOB INTERVIEWS
LESSON 8: STARTING YOUR BUSINESS
LESSON 9: (RE)BRANDING
LESSON 10: ARTIFICIAL INTELLIGENCE, SUSTAINABILITY AND WELL-BEING
ANSWER KEY
Business English for All
Overview of the Sections (teachers and self-taught students)
Exploring the Sections
Brainstorming presents and explains words or expressions/idioms the students will
find throughout the unit. It’s strongly recommended to the teacher to go through it as a
Warm-Up for every single class. There are some guidelines on how to explore this
secꢀon:
- Go through pronunciaꢀon of all the items briefly and ask your students to repeat them
aſter you.
- Confirm if they have any doubts about any of them
- Right aſter that, there should be some producꢀon on that. Some possible ideas are:
1. Ask your students to create a short idea using some of the expressions, staꢀng their
opinions about the subject.
2. The teacher can come up with quesꢀosn regarding those words so that it’s possible
to check thair understanding by the answers they give you about the subject. Remember
we don’t actually have theoreꢀcal quesꢀons in mind. Instead of that, try to ask quesꢀons
to extract their opinions on the subject, or even their knowledge about them in terms
of pracꢀcity or personal experience on that.
3. The teacher can encourage students to ask him/her quesꢀons using the items from
this secꢀon. Quesꢀon should follow the same idea described on number 2.
2
This section normally brings a short text, excerpts or sections of texts to illustrate
something interesting about the lesson. Some students prefer reading the text in
advance, while others would prefer to do it in class, either way, it´s important to check
their pronunciation by asking them to read the text interchangeably. Some of the units
bring a box to fill out the words in the text. Try to explore the pronunciation and
understanding of the words before giving them arount 10 minutes to execute the task
(fill out the words).
Some of them come up with questions to be explored in conversation. Take
advantage of those to make the class as conversational as it’s possible.
It’s important to make them get interested in what the text will bring them. To
make it real, the teacher should have read the text and also thought of practical
questions on that, mainly questions which will be either answered or explored into the
text, so that they will be invited to dive into the text to find those answers or some
guidance. They have to feel that the text will inform or inspire them somehow.
3
This section shows practical ways to communicate in business or trip situations,
presenting the readers prompts of statements or questions to have their
communication skills enhanced, by getting to know diferente possibilities of
constructions to make themselves clear and efficient. The section is strategically divided
into situations, promoting an organized building of practical knowledge.
For classes, the teacher can go through it asking students to use at least one
structure of each situation, trying to bring it a way it matches their current business
atmosphere or what they envision for their future, so that the examples will be
meaningful.
For self-taughr learners or groups studying together, people can challenge each
other preparing in advance some possible questions using the vocabs and situations
described on the section, so that interaction using those questions to each other will be
possible. They can also use companies they work at/for or even imaginary ones.
4
This section is meant to give the readers opportunities to use the previous
section in a practical real situation. So, at first, something is given as an example to be
followed as an inspiration for the MISSION that will be described right after. Then, that
simulation is the practical usage of the vocabs learnt on the previous section. The
readers could be invited to bring the mission prepared for the following class (meeting
or opportunity), depending on the duration of the class or the performance of the
readers, regarding speed and independence.
For classes, the teacher can also elicit some possible practical speeches on that
subject, besides the MISSION itself, so that students will even be able to improvise the
whole MISSION in class, since the speech will indirectly prepare them for the real
experience.
The format of this section may vary a little, since the following section is also a
practical one. This way, it´s possible to leave the practicity of the real context to be more
broadly approached on Consolidation (following section).
5
Consolidation is a second chance people have to practice their learning about the
the practical context of the lesson. Some units do not contain this section. It can be
proposed as a class task, to test their improvisation skills, since readers have already
had chances to internalize vocabulary, practice some situations and understand the
whole context. Sense if your students are able to come up with interactions with no
previous preparation. Some students work much more comfortable preparing this kind
of task in advance. If you are working by yourself as a self-taught learner or in a group,
take advantage of Consolidation to experience more what you have already learnt.
DIVE IN
DIVE IN is a QR Code with Extra Information about the subject of the lesson, to
enable a deeper experience on the learning process, giving the reader a chance to
explore some practical and substantial knowledge on a diversity of videos or websites.
Would you like to dive in? Scan it and enjoy yourself!
6
Business English for All
Lesson 1
Presenting Your Company
VERBS
to run some/a business
A expressão se refere a administrar ou gerir um
negócio. O verbo “to run”, nesse caso, tem outro significado, não o literal: “correr”.
to glance around
O verbo “glance” significa dar uma olhada, já a preposição
“around” é ao redor.
NOUNS
leadership skill
A primeira palavra vem de “leader”, que significa líder. A criação
de substantivos em inglês usando o sufixo -ship é bem comum. “Leadership”, dessa
forma, vem a ser liderança. Skill significa habilidade. Os dois vocábulos juntos se
referem a habilidade de liderança.
corporate goals
a palavra “corporate” significa algo relacionado a uma
“corporation”, a uma empresa. Já a palavra “goal” significa objetivo. Assim, temos o
significado das duas unidas como objetivos de uma empresa/corporação.
branch(es)
A palavra “Branch” significa galho, com plural “branches”. No meio
empresarial, uma “Branch” é uma filial de uma empresa.
springboard
A palavra significa trampolim, mas é usada de forma simbólica
como algo que dá impulso ou assistência a uma determinada ação ou
empreendimento.
ADJECTIVES
runaway
uma situação em que algo aumenta ou se desenvolve muito
rapidamente.
7
Fill in the text using the words from the box:
companies leadership profits
throughout success yourself
encourage survive variety achieve management
Have you ever thought of running your own business?
Companies are opened every single day. While few of them _____________ in
the market, many others wide spread very fast. You should think about that if you have
_________________ skills. It's time to acquaint ______________ with the idea of being
the one who arouses __________________, analyses employees background, delegates
tasks and so on. For instance, if you decide to open a web designer agency you will help
to bring a big ______________ of products out through the media.
Definitely, leadership skills will be required from you. Leadership is something
given to some people and that's why we call them born leaders. Being a leader demands
helping people to set corporate goals, among other things. Attempting to
______________ goals is not so simple. First you must set priorities in your daily life.
Every step leads you closer to _____________. Picture yourself having a network of
branches, increasing your _______________ and investing on people. New areas of
business and professions are created daily, while many will simply disappear. Glance
around and many options will be seen by you. Knowing the world around you is also
important but never lose your destination _________________ the journey. Keep your
goals always in mind.
Most of the biggest _________________ spread out all over the world, were
once seen as nothing more than backyard business. Even if you own a backyard company
by now, it may turn out to be a runaway success some day, as long as you learn how to
________________ people and how to use your experiences as a springboard for a
better future.
8
These are possible ways to present your company properly:
1.Talking about your company name,
location and service
2.Let’s say someone asks you “How
long have you been with this
company?”
You may choose to be very general by
only mentioning the company where