Get Started With Webinar E-Book

Hillary Scholl

• Herausgeber: Publisher s21598
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch
• Veröffentlichungsjahr: 2020

Beschreibung

Webinars are a great way to help nurture your audience using it as a vehicle to educate your audience.  
You may have heard that webinars are some of the most effective ways to connect with an audience. After all, that’s why you are interested in hosting one. But why are they so effective and how well do they stack up to the other forms of communication and instruction out there.
Get Started With Webinar
Webinar hosting is such an effective  trending  tool  for  marketers  and even  educators as  it helps them produce useful  content that can be used from  marketing use  to product development or even tutorial assignment
Webinars Establish Your Credibility
If you want to be thought of as an expert in a particular niche, webinars can develop that expertise. When you deliver a seminar over the web to a large audience, you automatically get credibility points and it makes people more apt to buy things that you recommend as well as being more willing to pay for your information.
 Just like any other content marketing, webinars are about adding value and offering something that is interesting and helps solve problems for your audience.
Before we dive in, let’s take a look at some statistics that show the benefits of webinar marketing for your business.
For example, according to the Content Marketing Institute, 58% of marketers use webinars for promotion? And about 32% of them think webinar marketing will be critical to their success this year.

As the world becomes more and more reliant on technology, important business decisions are being made online without the trusty physical handshake.  

Webinars build trust. Your audience needs to trust you so when they are ready to buy, they know you are an expert in the industry, they already have a relationship with you and you have demonstrated that your product adds value and can help them.

Not only can webinars be fun, they can be the most fruitful lead generation, customer acquisition and revenue building tool in your arsenal.

Get started with Webinars  here  with  all the resources you need to help you succeed with your Webinar  Strategy and are already being used by some of the best marketers and educators on the web.

Leseprobe

Table of Contents

Disclaimer:

Table of Contents

Introduction

Chapter 01 - Pre-Requisites Required to Host a Successful Webinar

Chapter 02 – Advertising and Promoting  Your  Niche Topic

Chapter 03 - Getting Your Presentation Ready

Disclaimer:

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This work may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributer.

Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.

This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.

It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

Copyright © Hillary Scholl 2020

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Table of Contents

Introduction

Chapter 1 : Pre-Requisites Required to Host a Successful Webinar

Chapter 2 : Advertising and Promoting  Your  Niche Topic 

Chapter 3 : Getting Your Presentation Ready

Chapter 4 : Webinar Marketing Framework

Chapter 5: Top Webinar Marketing Tools and Services.

Chapter 6 : How you can get the most out of Webinars, Step by Step

Chapter 7 : Reaching out  with  Zoom  Video Webinars

Chapter 8 : Advanced Webinar Marketing Strategies

Chapter 9: Positive Pre-requisites to support a Successful webinars

Chapter 10 :Webinar Marketing Case Studies

Conclusion  Q &A

Introduction

Webinars have become one of the most popular ways to promote a business in the past few years. They are so effective because they provide an interactive engagement  that other forums of media do not and attendees get real-time information delivered straight to them, not to mention the interactivity of question-and-answer sessions. According to the Adobe Software blog, webinars rank in the top three of the content delivery methods out there.

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If you are reading this book and have no idea what the word ‘webinar’ actually means, it is a method of communicating to a group via a specific platform, with the ability to share information with them like voice, text, slides, multimedia and more. Webinar is a play off of the word ‘seminar’ because that’s what a webinar basically is – a seminar for the web.

In order to use a webinar to promote your business, you are going to need to know the secrets to a successful webinar. This book is your guide to putting on a successful webinar, including emphasis on the most important concepts.  According to SlideShare, the elements that engage 70% of people the most are interesting content and a passionate speaker.

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This book will help you become a passionate and engaging speaker, as well as develop your idea so that you can host the best webinar possible. In addition, we will be covering other concepts that are vital to webinars, such as the equipment that you will need, mastering Q&A’s, working with co-organizers and hiring staff and much more.

Here are just a few of the benefits that you will get out of this book.

-what the available platforms are for conducting webinars and how much they cost, as well as information on how to use them. These programs are complex and often have a great deal of features. You will be able to understand how these programs work with this book.

-You will also learn how to choose the topic for discussion during your webinar. Choosing a topic that is interesting and engaging is very important because it a significant number of attendees go to webinars simply because of the topic.

-How to prepare for your webinar, including how to do marketing and advertising. You are going to need to let people know about your webinar and most people are pretty lost the first time that they try to get attendees. You will have some tools for promoting your webinar when you finish this book. You will also learn how to prepare your slides, do a rehearsal and make sure that you are completely ready to run a webinar.

You will learn methods for improving your presenting skills, including how to have better diction, body language and many other factors.

-You will be able to choose which equipment you want to use for your webinar, and make sure that you present yourself in the best way possible like tips for screen sharing, camera, lighting, backdrop and more.

-You will be able to improve your current webinars by making them more interesting and engaging, including the way that you present slides and using alternative forms of multimedia to make your webinar amazing.

-Learn how to increase your attendees by partnering up with other speakers and each of you giving information to the audience. A webinar with one expert is great, but a webinar with multiple experts can’t be missed.

-Everything you need to know about monetizing your webinar, including how to charge admission for your webinars and how to host webinars for free but make money by creating other revenue streams. There are many people making very good money with their webinars and you can do the same.

-You’ll learn what to do at the end of a webinar in order to get people to take action, whether that means signing up for an email list or actually buying something that you are selling. The whole point of free webinars is to point consumers towards the alternative revenue streams and then convince them to take immediate action.

-You’ll also learn what it takes to get people to come back to your future webinars. If you don’t have return attendees, then you will be starting over every single webinar you do. This book contains tips on how to make them want to sign up for your next webinar and then how you can actually convince them to show up.

-In addition, you will learn how you can create a business from your archived webinars including tips for placing them on YouTube and bundling them up into a course and selling it separately (via a webinar of course).

-Finally, you will learn things that will help you immensely if this is your first time doing a webinar. For example, do you know which day or days of the week is best for a webinar? Do you know how long most attendees prefer them to be? If you are going to charge for your webinar do you know what price range will make people attend and at what point you will price yourself out of business? These are all things that are covered in this book

This is going to be an exciting journey through the world of webinars and you will learn more than you ever have before to create the perfect webinar business. If you have struggled with webinars in the past, then this book will help you get back on track and make the kind of money that you have always wanted to from webinars.

Chapter 01 - Pre-Requisites Required to Host a Successful Webinar

In order to run a successful webinar, you are going to need some tools. There are certain pieces of hardware and software that are required to host a successful webinar and understanding what they are, and how to use them properly is going to allow you to become a better webinar host.

Your Internet Connection

Let’s start with your internet connection. This is definitely an important aspect of webinars because your data is going to be streamed to dozens or hundreds of people and you can’t have that data dropping out at inconvenient points. It isn’t good for your business.

So make sure that your internet connection is super-fast 4G or even 5 G  if available in your country . Do make sure  your Wifi connection is stable . This means that you are going to have to do the webinar in your home or office, somewhere that you have access to the model and can plug in a LAN cable that allows you to directly connect, if your wifi  is not stable.

Your computer is the next thing that we are going to discuss because it is just as important as your platform or the type of internet connection you have. In fact, these three things tie for first place if you were going to try to prioritize the equipment that you’ll need for a webinar.

Because your computer will be running multiple programs at once, you will need to have a processer with multiple cores and a good CPU speed. You will also need to have plenty of RAM and a good soundcard that allows sound to travel over the internet and still be perfectly clear to the people that are hearing it.

Most people are going to have to make do with the computer that they currently have, but here are a few things that you can do to make your computer a little faster in order to make sure that you don’t have any problems running your webinar:

-Shut down all running programs except for your browser and the programs you need for your webinar

-Increase the size of your paging file

-Use Glary Utilities to clean up your computer removing unnecessary files, shortcuts, registry entries and more

-Disable all of your browser add-ons unless you need them for your webinar

-Disable all background programs by going to MSCONFIG and then restart

-Use a browser that is as lightweight (in CPU usage) as possible

The Platform

Next, we are going to discuss the platform that you will be using. Platform is a very important choice because it determines the quality of your webinar and what you’ll be able to do during it.

There are numerous features offered by webinar platforms on the market today. Here are just a few of those features.

-Recording of your webinar

-Statistics tracking

-Ability to add your own logo

-Screen sharing

-Mobile device access

-Chat room

These are just a very small representation of the features that you might get with your webinar platform. The platform basically does it all for you, allowing people to connect and giving you administrative privileges over the webinar.

As far as the cost goes, this varies significantly from one service to another.   What these services all have in common though is that they have tier pricing that bases the cost on how many people you will be able to let in for your webinar.

There are a lot of platforms out there and it is difficult to recommend a specific one because the one that you need will be based upon your topic, your budget and what features you need. However, GoToWebinar is a very popular choice and Cisco’s WebEx is used widely as well.

Here is a chart that will give you a starting point in choosing a webinar platform:

http://www.toptenreviews.com/business/internet/best-webinar-services/

Microphone or Headset

You are also going to need a microphone and headset in order to talk to the people at your webinar. This is an extremely important purchase because you want them to be able to hear you clearly and understand what you are saying. The Blue Yeti microphone (about $100) is a solid USB microphone that when combined with a pair of headphones will work perfectly for your webinar. If you want to spend a little more or less, there are lots of good quality USB mics to choose from.

Screen sharing & Additional Programs

You will need some kind of program like Microsoft’s PowerPoint if you want to do a slideshow. The way that you will generally do this is by making your PowerPoint presentation full screen after sharing your screen with attendees.

If you plan on doing any other sort of presentations like playing a video or demonstrating some piece of software then you are obviously going to have those programs installed and running when you do your webinar as well.

Webcams, Lighting & Backdrops

Finally, if you plan on not sharing your screen but talking to the audience with a webcam trained on you, make sure that you get a webcam that broadcasts in HD and ensure that you have a solid backdrop like a blank wall or a curtain hung up behind you and then experiment with lighting until you get the best image of yourself on the webcam. You can usually use the lighting and background in your home or office.

Chapter 02 – Advertising and Promoting  Your  Niche Topic 

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Choosing your topic is going to be the most important thing that you do when it comes to your webinar. You probably already have an area that you are an expert in, since you are considering the idea of a webinar, but you may not know what specific topic you should choose. In this chapter, we will use some examples of niches, topics and webinars in order to give you the tools that you need to choose the right topic. The subject of the webinar is one of the biggest attractions that attendees say convinced them to go to the webinar.

Step One: Know Your Niche

Okay, so you want to find a topic for your webinar. What is your niche? You probably already know it but if not then think about what it is you do for a living, or what you are most passionate about or what you are most knowledgeable about. This is probably your niche.

For example, Steve is a marketing director at his company and his passion is making money online. So, his occupation combined with his passion means that his niche is internet marketing, a very general term that describes many of the ways to make money online. But it is perfectly okay for your niche to be a very general term. In fact, the more general the better, because that means you have a far wider choice of topics.

Step Two: Decide What People Want to Know