Google Ads Mastery Guide E-Book

Laura Maya

• Herausgeber: Publisher s21598
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2020

Beschreibung

Given its reach and authority, Google Ads should be a part of every marketer’s  paid strategy.  With Google Ads, everybody can access a full-fledged platform for advertising your products or services to users on tablets and smartphones.
Using the strategy and information provided in this ;
Google Ads  Mastery Guide, ..you have what you need to create a successful Google Ads campaign that drives clicks and converts leads.
Here is an excellent opportunity to learn and master the essentials to better your Google Ads and get amazed at the ROI it will generate! This is the right time to grab this opportunity to engage and expand your audience with the world’s largest Advertising platform
If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads — also known as Google AdWords.  With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment, Google Ads is undoubtedly the best place to target your audience with advertising.
Learn more about the cost-effectiveness of Google Ads with these statistics:
•        Google delivers an 8:1 return on investment (ROI) — or $8 for every $1 spent
•        $9000-$10,000 is the average ad spend for small-to-midsized businesses
•        The Google Display Network reaches 90% of online consumers
•        2+ million websites make up the Google Display Network
•        55% of companies use display ads
 
This guide will educate you on how to create successful Google Ad campaigns, how to use negative keywords, do competitor research, set up AdWords extensions, Ads bidding and pricing strategies, and so much more – Smart tips and tricks you can implement to help you improve your marketing efforts on the platform helping you to make profits easily.
This eguide  will  covers:
· All you need to know to get started with your Google Ads campaign.
· Find out the latest hot trends and new features added to the Google Ads interface
· Find out how to set up a Google AdWords campaign successfully!
· How to perform competitor Research Analysis and Spy on Your Google Ads Competitors for key insights
· Find out five easy steps to schedule your Google ads.
· Find out how much does Google Ads cost and how much businesses spend.
· Find out how to improve AdWords CTRS
· Find out how To Set Up Google AdWords Extensions & Which ones To Use.
· Find out all you need to know to add Negative Keywords to Google Ads and using them for better results.
· Business case studies successfully using Google Ads
Use the tips we covered to get started and remember to refine and iterate as you go.
There’s no such thing as a Google Ads campaign that doesn’t work — there are only ones that need a bit more work.
Using the strategy and information provided in our Mastery Guide, you have what you need to create a successful Google Ads campaign that drives clicks and converts leads.
So, consider getting our comprehensive and up-to-date guide jam loaded with smart and best-in-the-industry tips and tricks to make smart and effective Google Ads for growing your business.

Leseprobe

Disclaimer:

The author has made every attempt to be as accurate and complete as possible in the creation of this publication, however he / she does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the practice . The author assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations other published materials are unintentional and used solely for educational purposes only.

This information is not intended for use as a source of legal, health , wellness , business, accounting or financial advice. All readers are advised to seek services of competent professionals in respective field. No representation is made or implied that the reader will do as well from using the suggested techniques, strategies, methods, systems, or ideas; rather it is presented for knowledge  value  and subject  to  each applied  practices and methods

The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. Use your own judgment.  Any perceived remark, comment or use of organizations, people mentioned and any resemblance to characters living, dead or otherwise, real or fictitious does not mean that they support this content in any way.

Readers are cautioned to rely on their own judgment about their individual circumstances to act accordingly. By reading any document, the reader agrees that under no circumstances is the author responsible for any losses, injuries  , direct or indirect, that are incurred as a result of use of the information contained within this document, including - but not limited to errors, omissions, or inaccuracies.

Copyright © 2020 Laura Maya

Table of Content

Chapter-1 Introduction

Chapter-2 Getting Started with Google Ads – An Overview

Chapter-3 Latest Trends in Google Ads

Chapter-4 Setting up a Google Ads Campaign for success

Chapter-5 Doing Competitor Research Analysis for Key Insights

Chapter-6 How to Schedule Ads in Google Ads

Chapter-7 An Introduction To Google Ads Pricing And Bidding Strategies

Chapter-8 Practices to Improve AdWords CTRS

Chapter-9 Setting Up Google AdWords Extensions and Their Use

Chapter-10 The Guide To Using Negative Keywords To Google Ads

Chapter-11 Common Google Ads mistakes

Chapter-12 Business Case studies

Chapter-13 Conclusion

Introduction

Are you ready to expand your current digital marketing efforts?

Google's search engine receives an average of 40,000 searches per second. This means that it processes over 3.5 billion searches daily! Search engines like Google can be your key to a powerful and effective digital marketing strategy.

Both paid advertising and Search Engine Optimization (SEO) can help you take advantage of the online audiences out there and increase your digital reach.

Google AdWords offers business owners a great means of paid online advertising. In fact, Google makes over $90 billion annually on ads alone!

If you're just starting out in the world of digital marketing, launching a Google AdWords campaign may seem a bit intimidating. However, you don't need a background in marketing to tackle AdWords. We have done everything for you in this guide.

In this guide, you'll discover what Google Ads is and what you need to know to begin advertising on Google. This guide will educate you on how to create successful Google Ad campaigns, how to use negative keywords, do competitor research, set up AdWords extensions, Ads bidding and pricing strategies, and so much more.

Happy Learning!

What are Google Ads?

Google Ads has become increasingly popular among businesses across all industries since they provide stronger and more focused paid campaigns that leads to a higher chance of getting more customers.

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pays per click or per impression (CPM) on an ad.

It is an effective way to drive qualified traffic, or right customers, to your business while they're searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits. 

Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) now your ideal customers are looking for products and services like yours via Google Search or Google Maps.

Note: Ads from the platform can span across other channels too, including YouTube, Blogger, and Google Display Network.

Additionally, no matter the size of your business or your available resources, you can tailor your ads to suit your budget. The Google Ads tool gives you the opportunity to stay within your monthly cap and even pause or stop your ad spending at any point in time.

Now, onto another important question: Is Google Ads effective?

Do Google Ads work?

To answer this, let’s consider a few statistics.

-Google Ads have a click-through rate of nearly 8 percent.

-Display ads yield 180 million impressions each month.

-For users who are ready to buy, paid ads on Google get 65% of the clicks.

-43% of customers buy something they’ve seen on a YouTube Ad.

So, yes, Google Ads works. With an optimized ad campaign and lead flow, you can create a high-ROI marketing campaign.

Why advertise on Google?

Google is the most used search engine, receiving 3.5 billion search queries a day. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority in the area of paid advertising. Google is a resource used by people around the world to ask questions that are answered with a combination of paid advertisements and organic results.

And, according to Google, advertisers make $8 for every $1 they spend on Google Ads. So, there are a few reasons why you’d want to consider advertising on Google.

Need another reason? Your competitors are using Google Ads (and they might even be bidding on your branded terms). Thousands of companies use Google Ads to promote their businesses, which means that even if you’re ranking organically for a search term, your results are being pushed down the page, beneath your competitors.

Common Google Ads Terms you should Know

-AdRank

-Bidding

-Campaign Type

-Click-Through Rate

-CPC

-CPM

-Conversion Rate

-Display Network

-Ad Extensions

-Keywords

-PPC

-Quality Score

These common terms will help you set up, manage, and optimize your Google Ads. Some of these are specific to Google Ads, while others are related to PPC in general. Either way, you’ll need to know these to run an effective ad campaign.

-AdRank

Your AdRank determines your ad placement. The higher the value, the better you’ll rank, the more eyes will fall on your ad, and the higher the probability that users will click your ad. Your AdRank is determined by your maximum bid multiplied by your Quality Score.

-Bidding

Google Ads is based on a bidding system, where you as the advertiser selects a maximum bid amount you’re willing to pay for a click on your ad. The higher your bid, the better your placement. You have three options for bidding: CPC, CPM, or CPE.

-CPC, or cost-per-click, is the amount you pay for each click on your ad.

-CPM, or cost per mille, is the amount you pay for one thousand ad impressions, that is when your ad is shown to a thousand people.

-CPE, or cost per engagement, is the amount you pay when someone takes a predetermined action with your ad.

Campaign Type

Before you begin a paid campaign on Google Ads, you’ll select between one of three campaign types: search, display, or video.

-Search ads are text ads that are displayed among search results on a Google results page.

-Display ads are typically image-based and are shown on web pages within the Google Display Network.

-Video ads are between six and 15 seconds and appear on YouTube.

Click-Through Rate (CTR)

Your CTR is the number of clicks you get on your ad as a proportion of the number of views your ad gets. A higher CTR indicates a quality ad that matches search intent and targets relevant keywords.

Conversion Rate (CVR)

CVR is a measure of form submissions as a proportion of total visits to your landing page. Simplistically speaking, a high CVR means that your landing page presents a seamless user experience that matches the promise of the ad.

Display Network

Google ads can be displayed on either search results pages or a web page within Google’s Display Network (GDN). GDN is a network of websites that allow space on their webpages for Google Ads — these ads can be text-based or image ads and are displayed alongside content relevant to your target keywords. The most popular Display Ad options are Google Shopping and app campaigns.

Extensions

Ad Extensions allow you to supplement your ad with additional information at no additional cost. These extensions fall under one of five categories: Sitelink, Call, Location, Offer, or App.

Keywords

When a Google user types a query into the search field, Google returns a range of results that match the searcher’s intent. Keywords are words or phrases that align with what a searcher wants and will satisfy their query. You select keywords based on which queries you want to display your ad alongside. For example, a searcher that types “how to clean gum off shoes” will see results for advertisers that targeted keywords like “gum on shoes” and “clean shoes.”