YouTube My Business E-Book

Laura Maya

• Herausgeber: Publisher s21598
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch
• Veröffentlichungsjahr: 2019

Seitenzahl: 82

Beschreibung

Would you like to position your offline or online business for a whole new level of success while dominating the ultimate  social media giant - “Youtube” that has taken the whole niche by the storm? Here is an excellent opportunity to leverage the power of YouTube and drive tons of revenue for your business. When it comes to Video, YouTube is the King! It is no doubt the world’s largest video platform with billions of active users and new videos being uploaded every minute  and your best channel for video marketing. The online video giant is available in 76 different languages and 88 countries. Hence, the exposure potential for your video content on YouTube continually provides one of the most effective marketing tools available – on a 24/7 basis each day. A YouTube video strategy is a must have, especially if you're marketing to global audiences. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels.  Whether your business is completely new to YouTube, or it is looking to maximize existing video campaigns, we have the tips & tricks to perfect your video marketing strategy and get the most out of using YouTube to market your business. So, here we are with our Awesome YouTube My Business course which covers: What are the Major YouTube Trends and Algorithm Changes to look out for the Future . How to Make Money on YouTube   How to create a Robust YouTube Ad Strategy for this year How does Video Advertising work on YouTube Some latest tips on how to Get More Views on your YouTube channel The process of how to get your channel verified on YouTube this year Best YouTube Marketing Tips To Go Viral With Your Channel And much more! YouTube can change your marketing game. It might take your brand off the ground. YouTube is not only the second largest search engine besides Google, but it’s rivalling Facebook as the largest social media platform ever – making advertising on YouTube more appealing than ever before. Hence, it is important that you understand how the platform is evolving this year as well as the video marketing strategies. From a business perspective, it's hard to deny the effectiveness of video marketing. Businesses of all sizes can adopt a video marketing strategy as part of their inbound marketing strategy. It's no wonder why 81% of businesses use video as a marketing tool, which is up from 63% the year prior, according to last year’s Wyzowl's State of Video Marketing survey. If you think that was impressive, wait until you hear this: It’s ranked first over Netflix, Facebook, and Hulu, which got 29%, 10%, and 7% of votes, respectively. YouTube isn’t just the favourite; it’s more popular than the other three networks combined YouTube has more than 50 million content creators churning out videos regularly. 180 million hours of video content is consumed there every day. There’s no denying that YouTube has a massive potential audience with every video that goes live on this platform. And with this year just beginning to unfold, it’s probably the best opportunity for you to go viral with your channel. Well, We have put together all the resources you need to tap into this incredible marketing potential. This guide is your go-to resource where you’re going to learn how to make money from YouTube, video advertising, designing a robust YouTube  marketing strategy, the latest YouTube SEO tactics, and so many other things that will set you up as a successful YouTuber.

Leseprobe

Disclaimer:

Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.

This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.

It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

Copyright © 2019 Laura Maya

Table of Content

Chapter-1.

Introduction

Chapter-2.

Major YouTube Trends and Algorithm Changes for the Future

It’s not about the channel anymore

Focus on a long term strategy

You can now look at your impressions vs click-through data

Audience retention needs to be a major emphasis

Chapter-3.

Why Your

business needs YouTube - Some Data Backed benefits

Capture Attention

Generate High Traffic Volumes

Experiment with Viral Marketing

Gain ROI From Multiple Video Marketing Channels

Chapter-4.

How to Make Money on YouTube - Step by Step Guide for Beginners

Setup and build your YouTube channel

Add content

Build an audience

Monetize your videos

Get at least 4,000 watch hours to start earning money.

Chapter-5.

Creating a Robust YouTube Ad Strategy for this year

Select the Creative

Campaign Specifics

Audience Targeting

Remarketing Campaigns

Chapter-6.

Video Advertising on YouTube: How does it Work?

How Does Video Advertising on YouTube Work?

Types of the main advertising options

Targeting options YouTube offers

Best Practices for YouTube Video Advertising

Chapter-7.

How to Get More Views on YouTube?

Create quality content

Utilize SEO

Take advantage of YouTube's built-in tricks

Become a known topic expert by interacting with your niche community

Chapter-8.

How to Get Verified on YouTube (+ Tips and Tricks)

What does it mean to be verified on YouTube?

Steps to get verified on YouTube

Tips and tricks for getting verified

Chapter-9.

YouTube Marketing Tips To Go Viral With Your Channel

Choose Your Keywords Wisely

On-page Optimizations

Select Eye-Catching Thumbnails

i-Card & End-Screen Annotations

Change Your Upload Frequency

Chapter-10.

How to become a successful Youtuber

Elements Understanding How To Become a YouTuber 2019

Research On Niche & Competitors

Ideas To Start a Vlog

Adhere To Unique Concept & Define Channel’s Existence

Target Your Audience

.2 Months Promotion (2 videos)

How To Edit Videos So Users Watch It Till End

Chapter-11.

Modern YouTube SEO tactics

Search for video keywords in autocomplete

Learn the keyword’s competition

Create your YouTube video

D.  Write a long description

Chapter-12.

How To Promote YouTube Videos

In-platform YouTube Promotion Tips

YouTube Promotion Tips for Google Search

YouTube Promotion Tips for Social media

Promotion Through Email Marketing

Paid YouTube Promotion

Chapter-13.

Case studies

Conclusion

Introduction

YouTube is the second largest search engine in the world. The video has already emerged as a very important medium. Brands, entrepreneurs, bloggers, and institutions are using YouTube as their primal video platform.

Besides, it is also rivaling Facebook as the largest social media platform ever – making advertising on YouTube more appealing than ever before.

The online video giant is available in 76 different languages and 88 countries. Because of this level of availability, the exposure potential for your video content on YouTube continually provides one of the most effective marketing tools available – on a 24/7 basis each day.

A YouTube video strategy a must have, especially if you're marketing to global audiences and YouTube is your best channel to use for video marketing.

You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels.

This Guide will give you the direction you need, to either launch your first YouTube campaign or enhance your current strategy. So, get started!

If you want to be more successful as a video creator or maintain the growth of your YouTube channel well into the future, you need to be updated with the latest algorithm updates and viewership trends.

Let’s check them out:  

1. It’s not about the channel anymore

Now, it’s about each video and the viewer. You have to get the right type of viewer to watch your video. For instance, YouTube got rid of suggestions by the channel and now has suggestions based on what is similar to what you engage with most.

In other words, YouTube’s AI is trying to predict what each viewer will watch and uses signals like how many times you watch one video, whether you subscribe. You have to understand your audience and what they want. If you do, YouTube will promote the videos for you.

On top of that, there is different data for viewing behavior based on the device you’re on. You may get different results based on whether you’re on TV, PC, mobile, etc.

2. You need a more long-term strategy now

In 2017, it was all about publishing content more often on YouTube. Back then, an average of 67% of views would come in the first 24 hours after publishing. Now, it’s only around 28%. This means it might be a month or two before your video really kicks in and starts getting a lot of traction.

YouTube is heavily promoting older content now. You may want to go back and improve video thumbnails, but DO NOT CHANGE META DATA, especially on well-performing videos. 

3. You can now look at your impressions vs click-through data

You can improve your views by as much as 3x or more just by changing your thumbnails. And, the best part is, we will now be able to measure this better in YouTube Analytics.

Also, you want to look at your real-time analytics and test thumbnails based on the numbers you see on there. In fact, you might have multiple thumbnails and if a video is performing under average, change the thumbnail.

Test 10 – 15 videos that actually get results and experiment with thumbnails as well as titles in some cases to try and improve that click-through rate.

To see these numbers, go to your YouTube Analytics and look for “Impressions and CTR” on the right column under “Watch Time”.

4. Audience retention needs to be a major emphasis

True engagement is not likes and shares, it is rewinding to re-watch a part of the video, watching the whole video all the way through, or maybe even subscribing while watching the video.

One indicator you want is for 50% of people that watch your video to finish it. A tip for improving this is to cut down on the length of your ending within the video. Stop dragging out the conclusion or just get rid of it. 

5. Have lots of crossovers that complement each other

One of the more powerful things you can do in the future is have a series of videos related to each other. You could turn a long video into a multi-part series of shorter videos, for instance.

Another thing you can do is have multiple channels that relate to each other and cross over. Either way, you want people watching and engaging with a lot of similar content that all happens to be yours.

6. You may want to translate videos

There is HUGE growth coming in India and Asia Pacific regions for YouTube. The new number one channel besides YouTube’s auto-generated music channel (and maybe other auto-generated YouTube channels) will be a Hindi channel. Hence the growing importance of translations for English channels.

Translations will especially be important for educational channels because many forms of education can be applied by anyone around the world. When it comes to entertainment, it can be different depending on the genre (comedy, gaming, stunts, etc.).

You may even do separate channels for languages. Lots of times a Spanish version, for example, will do better because of less competition than the English one. Update title and description of each video in translated version. 

7. Storytelling could be very important to growth in the future

More and more channels are growing quickly with storytelling and more long-form content. Look at the growth of the series being put out by Shane Dawson covering Jake Paul for a great example. Many of these videos are around 40 minutes long.