Google My Business 3.0 Training Guide E-Book

Laura Maya

• Herausgeber: Publisher s21598
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch
• Veröffentlichungsjahr: 2020

Beschreibung

Google My Business (GMB) is an essential tool for businesses today and for the future. Although Google My Business has been around for a long time, it has grown in its importance as more users use search engines to find information about a local business, even more so during the COVID-19 pandemic.
Here is an excellent opportunity to learn how to use Google My Business to generate trust with your customers, increase customer expansion for your business, and help companies’ cash upon more ROI. 
Google My Business is a powerful tool that can transform how you drive customers to your local brick and mortar business and further develop trust with new and existing customers.
If you have not claimed your business and/or optimized your profile recently on Google, there is no better time than the present.
•    It has been reported that 46% of all Google searches are looking for local information. Many of those searches result in, “Zero-Click Searches”. 
•    Research shows that 92% of online buyers like to compare brands online before buying something. And most of them head to Google Search to find businesses they would like to purchase from.
•    Additionally, 49% of all Google My Business listings get more than 1000 searches every month, while 96% of the listings are seen 25 times per month, at least.
•    56% of the people who see your GMB listing will click through to your website, while another 24% will call your business directly. 
That is great news for businesses that want to survive and thrive despite the challenging economic conditions.

Google My Business 3.0 !
This guide will discuss why your Google My Business listings are important for your local SEO strategy, as well as the process of creating and optimizing your listing and all the answers about utilizing this platform.
All in all, it is jam loaded with information on how you can increase your visibility on Google and rank higher and drive more customers to your business.
This ebook  covers some of the following important features  including :
•    What is the importance and benefits of having a Google My Business Listing in present times?
•    Important Google My Business Covid-19 Updates – changes done by Google during the pandemic.
•    AN overview of Latest and awesome new Google My Business Features for your Business
•    Google My Business Technical Set up Guide covering all How To’s – step by step
This is a comprehensive ebook  on creating a successful and well optimized GMB listing  which is crucial to getting in front of your customers before the competition. 
Google My Business complements your existing website by giving your business a public identity and presence with a listing on Google, the most popular search engine in the world.
 

Leseprobe

Google My Business 3.0

Disclaimer:

The author has made every attempt to be as accurate and complete as possible in the creation of this publication, however he / she does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. The author assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations other published materials are unintentional and used solely for educational purposes only.

This information is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. No representation is made or implied that the reader will do as well from using the suggested techniques, strategies, methods, systems, or ideas; rather it is presented for news value only.

The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. Use your own judgment. Consult appropriate professionals before starting a business. Any perceived remark, comment or use of organizations, people mentioned and any resemblance to characters living, dead or otherwise, real or fictitious does not mean that they support this content in any way.

There are no guarantees of income made, traffic delivered or other promises of any kind. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. By reading any document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including - but not limited to errors, omissions, or inaccuracies.

Copyright © 2020 Laura Maya

Table of Content

Introduction

Chapter 1: Everything You Need to Know About Google My Business

Chapter 2: Why Do You Need a Google My Business Listing?

Chapter 3: Important Google My Business Covid-19 Updates

Chapter 4: Latest Google My Business Features for Your Business

Chapter 5: Google My Business Technical Set Up Guide

Chapter 6: How to Create a Google My Business Listing?

Chapter 7: How to Increase GMB Reviews and Conversions

Chapter 8: How to Optimize Your Google My Business Listing This Year?

Chapter 9: Improving Local SEO With Google My Business

Chapter 10: Common GMB Mistakes and How to Fix Them

Chapter 11: Case Studies

Conclusion

Google My Business results have become a big part of the online presence of brick and mortar businesses. If someone searches for “electrician near me” or “electrician + LOCATION,” they do not want to explore websites. They want to find an electrician.

Google understands this and has started showing real businesses at the top of their search results.

Our complete guide to Google My Business will show you how to master the platform and get the best results for your business in 2020 and beyond. We will show you how to create your Google My Business account, list your business, optimize your listing, and more.

This step-by-step guide will help you understand Google My Business inside and out so that you can improve your Google Map rankings, communicate with customers, control your online presence, and generate more leads.

Happy Learning!

What Is Google My Business?

Google My Business (GMB) is a free tool which allows business owners manage how their business appears on Google Search and Google Maps. 

When prospective customers or clients perform a Google search, they will see a map and a list of three local listings which are typically nearby and relevant to their query. This is called the Local 3 Pack and is the Google My Business profile of each business. You can see how much information your customers can attain about your business almost immediately. They have the option to choose your business or 2 others. They also have enough information to make a purchasing decision.

The main information a business owner can showcase includes the business name, category, address, hours, phone, website, appointments, reviews, photos, videos, questions and answers, products, services, business description. Other information can be available for other industries such as hotels and restaurants which may have additional options. 

Below is a Knowledge Panel which relays all the information you can provide in your GMB profile. The more the profile is filled out, the more information the Knowledge Panel will show.

This is the Google Local 3 Pack. Most of this information is being pulled from the Google My Business listing as well. Ranking in the Local 3 Pack provides a huge boost in reputation, recognition, and sales for your business.

Google My Business Listings Top Local Search Results

A local search phrase includes keywords like “near me,” or a specific location like a city, district, or address. For local searches, Google no longer gives websites the prime real estate. Right beneath the ads, at the top, you do not see the top SERPs. You see the top local business listings. And that is a big deal.

Local searches have become a qualified step in the buyer’s journey. Most of the time, consumers that look for more product information on their phone end with a local Google search.

A whopping 82% of smartphone shoppers make a “near me” or local search before deciding on a business. You do not want to miss out on more than 8 out of 10 potential customers. Together with Google Ads for local businesses, this helps you cash in on local searches. And that is not the only benefit.

Knowledge Panel for Branded Searches

With a Google My Business listing, a “knowledge panel” for your business will show up on the right side of the search results for branded or relevant searches.

You can see the same summary of your business available on Google Maps. Your address, average rating, business hours, directions, and some general business information.

If competitors are running ads against your business name, the knowledge panel can be a great way to grab the attention of potential customers instantly. The panel helps draw their attention away from Google ads directly below the search bar, to your business.

Features of Google My Business

What does Google My Business offer business owners? Here is a few of the most popular features:

Insights: Google’s dashboard provides key investigates customer activity and interaction, allowing businesses to learn what is working—and what is not—on their listing. In addition, it can help them understand their community better as they target new customers. How did searchers find your business? Where did they come from? How are your photos performing? Google My Business insights highlight the answers to these questions and helps businesses optimize and improve over time.

Posts: Easily post custom updates and offers on your local listing, inviting customers to make return visits and engage further with your business. Updates can be made anytime from your phone, tablet, or computer for on-the-go maintenance. Not sure what to post about? Try a few ideas we know customers will love, like limited-time offers, contest promotions, and partnership announcements.

Bookings: Allow customers to schedule an appointment or book services directly from your listing with a simple click. Integrated scheduling partners help you easily organize, track, and manage your bookings in one place.

Review Management: Did you know? 91% of consumers read online reviews, and 84% of people trust reviews as much as personal recommendations from friends. Online, reviews are everything. Engage customers in two-way communications as you receive and respond to reviews.

Q&A: Respond to customers’ direct questions about your business and pin frequently asked inquiries for easy viewing.

Photos: Strong visuals are crucial for good first impressions—and they are key to a more well-clicked business listing. Google My Business allows you to upload your best photos and videos to entice customers to visit you.

Accuracy Across the Web: Google is Google. It powers so much of the internet, and many third-party sites use Google for their info. Meaning, the business info you post on your Google My Business listing helps disseminate consistent and accurate info about your business across the web.

Research shows that 60% of consumers have searched for a business at least six times in the last year. So if your business checks these initial boxes, Google My Business could help you become a more accurately represented, visible, and visited business. Ready to set up your GMB listing? Let’s walk through the process step-by-step. Read further to learn how to create, verify, and optimize your Google My Business listing.

Thanks to today’s technology, it is now faster and easier to promote your product or service. According to Search Engine Watch, 50% of the people who use mobile phones for local searches end up visiting a store. Considering almost everyone uses a smartphone nowadays, can you imagine the potential sales you can get just through organic search and Google My Business?

Creating, verifying, and properly optimizing your Google My Business account is an invaluable opportunity, which is why you should utilize this feature to its fullest extent.

What else can GMB give you? Here some of the other benefits of Google My Business.

1. GMB Allows You to Appear in Maps and Local Pack Listings

Notice the highly visible map and the list of business names that appear right on top of the page whenever you search for places on Google? That is called the Local Pack, and there are two reasons why you should pay attention to it.